This Week’s Wrap Up from the 1&1 Blog

Most Popular Blog Posts

We cover a wide range of topics each week on the 1&1 Blog. To recap the posts of the week, we have collected them below. Check out these, and several other posts at http://blog.1and1.com/!

  • 10 Rules for Using Twitter for Your Business (http://1a1s.us/10e) – Whether sharing your own news, updates and offers with your followers, providing a line of communication with your customers or staying aware of industry developments, it’s a powerful marketing tool.
  • How to Generate a QR Code and Attract New Business (http://1a1s.us/10f) – One of the biggest reasons for using QR codes in your business is that they’re quick, easy and cheap to produce.
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Category: Blog Wrap-Ups
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Maintain Your Mailing List for Effective Email Marketing

Mailing-List

No matter how well a mailing list may be built from the beginning, over time there will always be bounce backs and unsubscribes. Most email platforms now provide the tools you need to effortlessly manage this side of your business. Taking the 1&1 Email Marketing Manager as an example, here are just some of the ways it works to keep your mailing list as clean as possible:

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Category: Tips
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Travel and Tourism Websites Can Benefit from these 7 Great Web Apps

Apps_big1

If you run a website for a travel and tourism business, or simply a seasoned traveler, you can find a number of online tools and services online that are able to help you manage your operations efficiently and effectively. In this roundup, we’ve dug out a number of Web Apps that can integrate travel-based tools into your 1&1 MyWebsite.

Airbnb

If you have a unique property to market for short-term rental, such as a flat, villa or even just a room in your apartment, Airbnb exists to help you showcase that property to others. Listings are free – just select your home and room types, how many the property accommodates and where you’re based. Everything’s based around referrals, not just for hosts but also for guests, and the site manages everything for you, including payment. Once set up, use the Web App to incorporate your listing directly into your 1&1 MyWebsite.

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Category: MyWebsite & Apps
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Prevent Sharing Sensitive Information by Redacting Parts of Documents

Private-Documents

Cloud services such as 1&1 Online Storage makes it simple to share documents online. However, sometimes you may want to share a document that has specific information that you want to be left private. If you have the right tools you can mask this sensitive information through a process called redaction – and here’s what you need to do.

Redact PDF documents

PDF is one of the most popular formats when it comes to sharing documents, thanks to its ability to show that document exactly as it appears in its parent application across multiple platforms on mobile and desktop. Most pro PDF tools, including Nitro Pro have redaction tools built-in – in the case of Nitro Pro, you’ll find these under the Protect tab – select ‘Mark Content’ to mark up the areas of text you wish to black out and then, when you’re done, click ‘Apply all Redactions’ and save a fresh copy of your document to share. Nitro also allows you to search for specific keywords to automatically redact too.

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Category: Tips
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New Yorkers: Enter to Win a Luxury Night in Your City and a Free .nyc Domain!

NYC-Contest

Exclusively for residents of NYC’s five boroughs, 1&1 is giving away a prize package worth $3,500 to one lucky New York resident for a luxury night out in the city!

As one of the first city-specific TLDs to be launched, businesses and residents of New York City’s five boroughs are encouraged to grab their desired .nyc domain name as soon as possible!

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Category: Server & Hosting
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Five More TLDs Launched this Week, Including those for Military Websites

Domain-Signs

Military and armed services websites can now identify themselves more specifically on the Web with the newest launch of new top-level domains (TLDs). Whether it’s a small business catering specifically to this audience, or websites and organizations dedicated to veterans, these new domain extensions provide a unique way to brand an online presence.

The following new TLDs became available this week:

.AIRFORCE, .ARMY, .NAVY, and .VET –These options provide small businesses, organizations, blogs, and other websites a way to differentiate themselves, and deliver content to a specific audience. Each of these new TLDs is $19.99 for the first year of registration.

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Category: Server & Hosting
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Get Customer Feedback with an Online Survey Through Your Website

Online-Survey-Tool

If your business vision fails to connect with your customers online, you could be missing potential sales. One of the best ways to ensure you’re delivering what people want is to ask them directly, and an online survey is a great way to do just that.

Add a survey to your 1&1 MyWebsite

For the purposes of this blog post, I’m going to focus on using the simple 1&1 Online Survey tool that’s accessible via your 1&1 MyWebsite dashboard. Start by clicking the Insert Elements button, then drag the Online Survey icon on to your website where you’d like the form to appear. Remember, you can drag and drop it into a new position on the page at any time.

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Category: MyWebsite & Apps
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How Video can Take Your Business to the Next Level

video marketing

Every business can benefit greatly from an online video presence. Video has an unparalleled power to share ideas quickly and call your audience to action. And as a communication medium, video can connect with your customers far more deeply than print alone.

Thankfully building an online video library for your business is easier, faster, and more inexpensive than ever. In this post, we’ll share four practical tips on how your business can utilize online video to boost sales and drive growth.

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Category: Tips
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How to Generate a QR code and Attract New Business

QR-Codes

In a previous post, we discussed the basics of what QR codes are, and how they can benefit small businesses online, but there are a few things to know before creating a code for your website? What other factors do you need to consider when using them?

How to create one

One of the biggest reasons for using QR codes in your business is that they’re quick, easy and cheap to produce – you can add them to your own 1&1 MyWebsite for free using a free 1&1 Web App: GoQR.Me (look under Contacts & Communication). Drag the widget on to your site, then choose the type of content you wish the QR code to point to: options are a Web address, vcard (digital business card) or location-based code using Google Maps.

For even more options – including the ability to print and email QR codes, you can also generate them online through websites such as QRStuff via a simple four-step process. No less than 23 different types of QR code can be generated – the simplest one is a Website URL where you provide a web link that people are directed to on their mobile when they scan the code in.

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Category: Tips
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10 Rules for Using Twitter for Your Business

Twitter

Social media is a great way to promote your business online and gain a following. Twitter is one of the most popular social networks along with Facebook, and provides a line of communication with your customers to stay aware of industry developments. Read on for some dos and don’ts of using Twitter for your business.

DO familiarize yourself with how Twitter works

It doesn’t take long to set up an account and start Tweeting, but with only 140 characters to play with, it pays to learn how best to use Twitter. Start by using free URL shortening services like http://bit.ly to keep your shared links at a reasonable size, freeing up space to describe what you’re sharing. And while it’s tempting to use texting shorthand to keep your Tweets short, it does not look particularly professional.

Also learn how hashtags work (keywords preceded by the # symbol) – these are useful for those searching for particular types of Tweets. And make a note of any trending topics – you may be able to take advantage of current fads or crazes.

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Category: Tips
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