New Yorkers: Only a Few More Days to Win a Luxury Night and a Free .nyc!

NYC-Contest

Time is almost up! Exclusively for residents of NYC’s five boroughs, 1&1 is giving away a prize package worth $3,500 to one lucky New York resident for a luxury night out in the city!

As one of the first city-specific TLDs to be launched, businesses and residents of New York City’s five boroughs are encouraged to grab their desired .nyc domain name as soon as possible!

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Category: Server & Hosting
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The Benefits of Adding a Wiki to Your Website

Wiki

Wikis provide a fast and easy way to generate collaborative content for a variety of uses. Wikis are typically created to provide some form of reference or tutorial guide – the best known is of course Wikipedia, while smaller-scale wikis often provide more focused help with specific products or services.

Wikis are designed with collaboration in mind, making them good for community use as well as those looking to provide a simple, easily maintained and well-structured resource with third-party input. No additional software is required to use one – everything can be set up and maintained through your Web browser with the right app in place.

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Category: MyWebsite & Apps
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New York City Real Estate Firm Takes Advantage of .nyc

NextPerfectHome-NYC

Earlier this month the Internet namespace saw the launch of .nyc, one of the first new top-level domains (TLDs) specifically for US cities. The new domain extension, exclusively for individuals and businesses with a physical New York City address, provides local businesses with a unique way to brand their website to attract customers.

1&1 had the chance to speak with Edward Hasicka, Co-Owner of Next Perfect Home, on plans for his brand new .nyc domain – nph.nyc.

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Category: Server & Hosting
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Experts: .berlin Domains Rank Higher in Local Search

nTLD-August-2014

Searchmetrics, a self-proclaimed leading supplier of SEO, social and content analysis, has investigated the influence of new top-level domains (TLDs) on search engine results. On the basis of a defined keyword set, the experts have analyzed the rankings of .berlin domains in both local and non-local Google searches. Searchmetrics then compared the resulting parameters with the equivalent results for .de and .com domains as benchmarks.

In this case, the results show a definite trend: Internet addresses ending with .berlin actually rank higher in about 42 percent of the local Berlin search queries than in the non-local search. This is compared to .de domains, which ranks in 28 percent of local queries – and.com domains in 31 percent.

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Category: Server & Hosting
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New Updates to the Google Search Algorithm

Search-Algorithm

As a small business owner with an online presence, search engine optimization (SEO) is a strategy that you must constantly evolve and adapt to changing consumer behaviors and search algorithms. For instance, Google makes hundreds of adaptations to its ranking algorithm each year to improve the quality of its search results. Most of the time they are very minor, but sometimes these changes are significant enough that businesses should stay fully informed of how to adapt.

The latest update from Google, Penguin 3.0, was anticipated by a lot of experts familiar with SEO. Former updates have focused more on content quality as a ranking factor – meaning that the text on your website needed to be original and fresh to benefit the most from the search algorithm.

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Category: Tips
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Online Forums Provide a Way for Customers to Interact

Online-Forum

Consider adding an online forum to your website to add an element of interactivity with your audience. Whether you’re looking for a forum to power discussions or provide help and support, you’ll find the SMF forum package is one of the most popular and renowned, packed with all the features you need. It’s also simple to set up as part of your 1&1 hosting package – here’s what you need to do.

Locate and install

First, open your 1&1 Control Panel, scroll down to the Hosting section and click the 1&1 App Center link. Any existing apps will be shown here, but you’ll be installing the SMF forum alongside these so click Add New Web Project. Search for ‘SMF’ and click the link that appears beneath the Search box. When it appears, click the Install button, then choose between Safe and Free mode depending on your needs and level of experience (if in doubt, choose ‘Install in Safe mode’ for now, you can always switch later).

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Category: Server & Hosting
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This Week’s Wrap Up from the 1&1 Blog

Most Popular Blog Posts

We cover a wide range of topics each week on the 1&1 Blog. To recap the posts of the week, we have collected them below. Check out these, and several other posts at http://blog.1and1.com/!

  • 10 Rules for Using Twitter for Your Business (http://1a1s.us/10e) – Whether sharing your own news, updates and offers with your followers, providing a line of communication with your customers or staying aware of industry developments, it’s a powerful marketing tool.
  • How to Generate a QR Code and Attract New Business (http://1a1s.us/10f) – One of the biggest reasons for using QR codes in your business is that they’re quick, easy and cheap to produce.
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Category: Blog Wrap-Ups
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Maintain Your Mailing List for Effective Email Marketing

Mailing-List

No matter how well a mailing list may be built from the beginning, over time there will always be bounce backs and unsubscribes. Most email platforms now provide the tools you need to effortlessly manage this side of your business. Taking the 1&1 Email Marketing Manager as an example, here are just some of the ways it works to keep your mailing list as clean as possible:

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Category: Tips
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Travel and Tourism Websites Can Benefit from these 7 Great Web Apps

Apps_big1

If you run a website for a travel and tourism business, or simply a seasoned traveler, you can find a number of online tools and services online that are able to help you manage your operations efficiently and effectively. In this roundup, we’ve dug out a number of Web Apps that can integrate travel-based tools into your 1&1 MyWebsite.

Airbnb

If you have a unique property to market for short-term rental, such as a flat, villa or even just a room in your apartment, Airbnb exists to help you showcase that property to others. Listings are free – just select your home and room types, how many the property accommodates and where you’re based. Everything’s based around referrals, not just for hosts but also for guests, and the site manages everything for you, including payment. Once set up, use the Web App to incorporate your listing directly into your 1&1 MyWebsite.

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Category: MyWebsite & Apps
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Prevent Sharing Sensitive Information by Redacting Parts of Documents

Private-Documents

Cloud services such as 1&1 Online Storage makes it simple to share documents online. However, sometimes you may want to share a document that has specific information that you want to be left private. If you have the right tools you can mask this sensitive information through a process called redaction – and here’s what you need to do.

Redact PDF documents

PDF is one of the most popular formats when it comes to sharing documents, thanks to its ability to show that document exactly as it appears in its parent application across multiple platforms on mobile and desktop. Most pro PDF tools, including Nitro Pro have redaction tools built-in – in the case of Nitro Pro, you’ll find these under the Protect tab – select ‘Mark Content’ to mark up the areas of text you wish to black out and then, when you’re done, click ‘Apply all Redactions’ and save a fresh copy of your document to share. Nitro also allows you to search for specific keywords to automatically redact too.

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Category: Tips
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