With the addition of five new top-level domains this week, 1&1 now offers more than 250 new options for businesses and website owners to take advantage of a more unique and customized Web address. Today, the following new TLDs have been released for immediate registration:
.CLICK – Useful for a wide range of websites, this new TLD provides the option for businesses to register a shorter and more memorable domain name, or possibly incorporate .CLICK into their business or website name. This TLD is only $4.99 for the first year.
.DIET – Health food businesses, nutritionists, and even weight loss blogs can register the brand new .DIET domain extension to better brand themselves. For the first year, this new TLD can be registered for $14.99.
Category: Server & Hosting
Last week, 1&1 Internet held its very first “BurgerBreak” at David Burke Kitchen in New York City. A networking platform for NYC journalists and bloggers, members of the media were invited to take a break from the busy holiday preparations and join 1&1 for a fun, enlightening night out.
Not only did participants indulge in delicious burgers crafted by Iron Chef David Burke, but they also experienced an informative panel discussion and valuable conversations with 1&1 team members. Ramon Ray, a reputable small business evangelist and founder of SmallBizTechnology.com, moderated a 30-minute discussion surrounding the night’s theme of the “Digital Divide.” Addressing the disconnect between what consumers are demanding from SMBs online and what businesses are actually delivering, attendees responded very well to the points addressed.
Category: Inside 1&1
The good thing is that it’s not a case of choosing social media or email when it comes to marketing, but combining the best bits of both. Social media gives you access to a whole new audience above and beyond your email subscriber lists, and because so much of it is based around personal recommendations and endorsements (such as Facebook Likes), you’re giving your brand the best possible introduction, which could in turn lead to new subscribers.
To stay up-to-date on anything you might have missed from the 1&1 Blog this week, check out our wrap-up below: http://blog.1and1.com/!
- Organizing Website Redirects without Hurting Your SEO – Part 3 (http://1a1s.us/12g) – How do you redirect links to keep from negatively impacting your SEO? In part three of his three-part series, Kyle Scott, VP of Search at Rocket55, will walk you through the steps to ensure all your website links are active and benefiting your online presence.
- Utilize Web Apps to Share Content through Social Media (http://1a1s.us/12h) – Allowing you to place elements on your 1&1 Website to make it easy for anyone to share that page with their friends and followers. To add a plugin to your website, click ‘Add Web Apps’ when in editing mode, then browse the Social Networks section.
Category: Blog Wrap-Ups
This week 1&1 Internet launched the next major city-based top-level domain – and the first for Canada – with the .QUEBEC TLD. Geographically-specific TLDs provide local businesses with the opportunity to secure a local, relevant domain name for their business that may have been previously unavailable under more traditional domain extensions. As 1&1 recently learned from consumer research, a locally-oriented domain name is a great way to build a customer base for small businesses.
In addition, .ENGINEER is now available to businesses and other website owners to showcase a more industry-specific domain name.
Category: Server & Hosting
1&1 recently conducted research of over 1,000 consumers to learn what differences there may be between what digital technologies are preferred by consumers and what businesses actually offer. This “Digital Divide” was the subject of our panel discussion earlier this evening at the first ever 1&1 Burger Break, where experts in the industry discussed the importance of meeting consumers’ expectations and growing their business.
Take a look at the statistics in our infographic below!
Category: Net Culture
Despite the almost infinite canvas you have to work from, there are some essential design rules you should attempt to follow regardless of the site you’re building.
Make sure you design your site using the actual content you plan to use – this ensures it’s optimized for the type and volume of content you produce. Also design with Web browsers in mind – don’t rely on Photoshop composites, but test in a variety of browsers to ensure your site looks its best across a variety of platforms, from Internet Explorer on Windows to Safari on the Mac, plus Chrome, Firefox and maybe also Opera in between.
To improve your Twitter experience, and eventually your own Twitter presence, you may be looking for influencers in your chosen market, or trying to find locally-based peers to help with your regional business needs. Or perhaps you just want to track down people for a specific purpose, such as following social media experts or brand advocates and customers you can engage with. Whatever you’re looking for, the good news is that there are a wide range of free tools out there that can you help you perform targeted searches to track down the people you need to be following. Most of these services require you to sign in with your Twitter account to grant them access to the information they need to make quality suggestions and link you with relevant people.
This paid-for service offers some limited free tools, including a ‘Search bios’ function. This allows you to search entire profiles or restrict your search to biographies – enter your keywords to see which users are returned, and use the ‘more options’ link to introduce more filters: location, name, URL and minimum and maximum numbers of followers, people following, and Tweets. Wading through all those results can be off-putting, but you can sort the results a number of ways to find what you’re looking for. Click a username to view their Twitter profile page and follow them.
Tomorrow marks a very exciting day – 1&1’s first ever #1and1BurgerBreak. As we all prepare for the busy holiday season full of travel, shopping, and cooking, NYC media will take a break to enjoy a fun night out with their peers.
Small Business Evangelist Ramon Ray will host this networking platform for New York City business and technology journalists, bloggers, and editors. The night will be full of good food and drinks, great company, and even better conversation… Oh yea, and did we mention, BURGERS! Everything is sure to be gourmet and certified “Burger-licious”!
With advances in online storage, colleagues never need to leave their desks to work collaboratively, and thanks to 1&1’s Online Office tool, which is part of its Team Storage package, you don’t have to pay a single penny for the privilege.
To take advantage of the 1&1 Online Office tool, you’ll need a 1&1 Online Storage account, plus set up your Team Storage accounts for all of your team members – I covered this in a previous blog post.