What Can a CDN Provider Do for Your Website?

CDN

Have you ever wondered what determines how fast your website loads? The answer lies in a Content Delivery Network (CDN). CDNs deploy a number of servers across multiple data centers around the globe to house Web content – including your website’s pages and additional data such as videos, downloadable documents and ecommerce applications – to the millions of people who want to access them.

How it Works

A CDN creates a cache of your website’s most commonly accessed content – for example, images used across multiple pages of your site or your static footnote information. This is then transferred to all of its servers worldwide. When someone wants to visit your site, they are directed to the server that is closest to their physical location, which ensures the site loads as quickly as possible. In the event of a heavy server load, CDNs also speed things up by rerouting some visitors to another server in order to keep everything running smoothly. With this in mind, it is critical to consider what your hosting provider offers to ensure you have a fast-loading website for your business.

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Category: Server & Hosting
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Protect your Website’s Content and Reputation with 1&1 SiteLock

SiteLock1and1

Does your Web hosting provider have your back when it comes to security? If your site contains sensitive data like customer details, and you do not want it to be at risk of possible hacker infiltration, you need to protect yourself. 1&1 SiteLock actively combs through your website to look for potential weaknesses that could put your site at risk from hackers or data theft.

This tool performs daily scans for tell-tale signs of malware, and ensures that your domain has not been blacklisted, which would cause emails to your customers to be blocked and your search engine ranking to be adversely affected. SiteLock checks the validity of SLL certificates, as well as performs scans of your website applications, SQL injections and cross-site scripting (XSS) for vulnerabilities and possible security breaches. Basic users can perform one of each scan a month, while SiteLock Premium allows you to perform daily scans if needed.

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Category: Server & Hosting
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6 Deadly Sins You May be Making as a Business: Part 2

6-Deadly-Sins

With Labor Day coming up fast!  Check out Part 2 of the major “Dos and Don’ts” for preparing your business for the holiday season from seasoned social media and small business expert, Ben Fisher.

Deadly Sin 4 – Circles Not managed

Every brand should have an email list, and email marketing should be a major component of your holiday marketing strategy. On social media, you should encourage followers to sign up for your email list as well. But on Google Plus, there is a unique opportunity to combine social with email marketing techniques, and we call them “opt-in circles.”

Want some interesting facts on email marketing? Read some here.

TIP: Ask your Google Plus audience if they would like to opt in to receive notifications when you post certain types of content. Place those interested into a circle. When you post that type of content, be sure to add that circle to the selected audience. There will be a checkbox that says “Also send an email to [Name of circle].” Make sure you select this box.

Deadly Sin 5 – Not Using Hangouts

Google Hangouts on Air is a live video broadcast that is recorded to your company’s YouTube channel (where you can further optimize it). The associated Google Plus Event can be promoted anywhere, and those who RSVP “Yes” or “Maybe” can have the event added to their Google Calendar (along with reminders if they have their settings set up that way).

Nothing is more powerful than being able to communicate visually with one another. With face-to-face, live interaction, we can read body language, listen to vocal inflections, and connect with our audience more deeply than through traditional broadcasting and advertising formats.

In addition to having your own Hangouts, you can offer your expertise and be a guest on other people’s Hangouts. This exposes you to their audience, as an expert! By being on other people’s shows, you gain company mentions, personal mentions, links to your website and broaden your brand. If the host of the show repurposes their content, you could gain links, and citations from SoundCloud, iTunes, other blogs, Slideshare (ok you get the point). Link earning is the point.

TIP: Hangouts can be turned into a lot of re-purposed content, a few ideas: Create a highlight reel – post on YouTube or Vine, have it transcribed for a blog post, chunk out a few minutes for golden nuggets that can be posted as well.

Deadly Sin 6 – Do Not Have A Strategy

Every post in Google Plus can show in Google.com search. Every Hangout On Air is archived on YouTube and visible in search, every post has a format – with a visible link in the four lines, an image posts can get great engagement. These are all fine and dandy, but in the end you need a strategy that will achieve results.

Tip: Define your goals ahead of time, setup Google Analytics to track those goals, and create a posting strategy that will lead those you engage with to that end. This way you know what success is, and can feel great about the investment you have made.

 7 Step plan to be ready for the holidays on Google Plus

1. Run a Brand Page Audit and fix any errors with Steady Demand Google Plus Audit Tool

2. Start engaging, now, on your own posts, posts of others, and within communities.

3. Create circles of engagers, industry media outlets and bloggers, and start to build relationships with them and their content.

4. Periodically ask your followers if they would like to opt in to a circle you notify of special announcements.

5. Appear as a guest on Hangouts on Air shows.

6. Run your own Hangouts on Air to showcase products and build an audience.

7. Create and execute on a strategy.

The most important thing is to start now, to build up your targeted and engaged audience. Those are the people who will want to buy from you anyway, and spread the good news of your products when the holiday season is upon us.

All of the content you will have created along the way will also help you get found in Google search, since every post on Google Plus is indexed, and may even rank.

Will all this take time? Of course it will, but there is hope. First, all the hard work placed into Google Plus have a long-term effect on your presence across Google, their products, and services, long after your display advertisement buys are gone.

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Category: Tips | Uncategorized
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Successful Email Marketing: Types of Emails to Send

Email-Marketing

Now that you’ve learned about the elements of a successful email marketing campaign, let’s go over the types of emails you’ll be sending out to your subscriber base.

The range of topics at your disposal when sending out an email is practically limitless. From product promotions and company news to interesting tidbits about an employee’s work experience, there is an array of options.

One email you may want to think about sending is a process email – if someone orders a product on your website, you can create an automatic ‘thank you’ reply email. Acknowledging the sale will be reassuring to your customer – they’ll appreciate the responsiveness.

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Category: Tips
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The 10 Most Popular Web Apps Right Now

New Web Apps

Building a website people will want to visit can be a daunting task, but 1&1’s website building tool has your back. Once your basic content and design is in place, 1&1 MyWebsite makes it easy to add all kinds of useful extras to your website, from contact forms and social media buttons to embedded videos and a handy map for locating your business.

All of these features are bundled up as Web Apps – convenient little page elements you can drag on to your site and then tweak to your personal satisfaction. Add these from the “Add Web Apps” button, then use the “Insert Elements” button to insert them to your site. Over the coming weeks and months we’ll be showcasing different types of Web apps, but to get you started, here’s 10 great apps that demonstrate the kinds of things you can do with your site.

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Category: MyWebsite & Apps
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6 Deadly Sins You May be Making as a Business: Part 1

6-Deadly-Sins

The Holiday season is upon us, and wow, this year has zipped by so quick. We all get caught up in the day-to-day of our businesses that we neglect what fuels us all year long — MARKETING. Social media, search and display advertising will all work together this holiday season, just as they do every year. And yes, starting your plans now will give you enough time to prepare all the content, ads, and marketing automation necessary to run successful campaigns from Black Friday (This is coming up fast!) through to the New Year.

If Google Plus is not part of your strategy, you are missing out on an incredibly powerful resource to be discovered by your target audience that touches all aspects of marketing.

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Category: Tips
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A Hard Hacker Lesson for All Website Owners

Hacker-Attack

Neal O’Farrell is one of the world’s leading consumer and small business security experts, a reputation earned from fighting cybercrime and identity theft around the world for more than thirty years. He has served as security adviser to a number of leading security innovators, including SiteLock, a leader in website security.

Did you know that small businesses could now be the top target for hackers? Or that an estimated 30,000 small business websites are hacked almost every single day? If you own a small business, no matter what type of business, chances are you’re constantly a target.

That’s because hackers are using automated tools to scan millions of computers and websites looking for vulnerabilities that the business owners didn’t find. Once they discover any vulnerabilities, they use even more automated tools to commit all kinds of offenses against your business – from loading them with malware that will infect any visitors to the website, to stealing any data they can get their hands on.

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Category: Net Culture
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Ramp Up Your Social Media Using the 1&1 Social Media Center

Social-Media-Center

Social media is essential for expanding the reach of your messaging to a broad online audience. Businesses and individuals alike can utilize social media to communicate with people around the world. The largest social networks, Facebook and Twitter, are the most important platforms. One of the biggest challenges in operating on these networks is keeping your accounts in sync to ensure cohesive messaging.

This is where 1&1’s Social Media Center steps in. Available as an additional feature for MyWebsite packages, this clever tool allows you to post simultaneously to Facebook, Twitter and your 1&1 Blog. You can post immediately or schedule your post for a future time or day. You can even set up a host of posts to roll out over a set period, perfect for setting up all your day’s posts first thing in the morning, or ensuring your social media stays updated even when you’re away.

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Category: MyWebsite & Apps
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Four New Top-level Domains are Now Available, Including .DISCOUNT and .FITNESS

Domain-Signs

Today, four new top-level domains (TLDs) became available for immediate registration. These new TLDs can be used for specialized businesses or larger organizations looking to ramp up a specific marketing campaign.

The four new TLDs available starting today are:

.DISCOUNT – This kind of new TLD is a huge boost to any business marketing campaign. The domain can be used as the official website address, but there are also more creative uses. If a business is running a particular sale or promotional offer, a .DISCOUNT domain is a great way to promote the sale in a unique way and could also be very useful for the upcoming holiday season. This TLD is just $19.99 for the first year.

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Category: Server & Hosting
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Is Social Media Worth It For SMBs?

Social-Media-Network

There is no arguing the strong role social networks play in our everyday lives. A simple tweet has the power to bring down the price of company  shares on the stock market and a video on Facebook can help raise millions to dollars and global awareness to worthy causes. Agendize wants to know: what does any of this have to do with small businesses?

Looking at the facts, about 2/3 of the world population has a profile on a social network and roughly 400 million tweets are sent per day, the answer is obvious. However, it is important that business owners learn how to be effective with their social media activity in order to best leverage the influential platforms.

As with starting any kind of new campaign, SMBs need to have a plan in mind. Knowing what goals you wish to achieve with the new strategy can help save you time, money, or both.

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Category: Net Culture
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