Promote Your Business with Email Marketing

Email-Marketing-Facts

Even in 2014, email marketing remains a robust, proven, and effective way to market your business. Marketing by email is far more cost-effective than buying advertizing space or printing leaflets and brochures to send prospective clients. Check out this infographic that reveals – among other useful stats – that the average return for every dollar spent on email marketing is $44.25.

It’s popular

Email leads continue to generate sales – according to one recent survey, 44% of email recipients admitted to having made at least one purchase based on email. A recent McKinsey study went even further, citing email as nearly 40 times more effective than Facebook or Twitter for acquiring new customers.

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Category: Tips
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This Weekend: 1&1 to be Platinum Sponsor for JoomlaDay Cologne

Joomla Day Cologne!

1&1 Joomla Specialist, Viktor Vogel has a busy Friday and Saturday ahead of him, as he attends JoomlaDay in Cologne, Germany. This weekend Viktor will be surrounded by other CMS enthusiasts as they come together to share their experiences and advice about all things Joomla! The community enjoys the opportunity to discuses developments within the industry as well as learn new and exciting techniques. Our very own Viktor will even be conducting a helpful workshop for all those in attendance.

Starting back in 2005 under the name Mamboday, the first global meeting of the Joomla! community took place in Boon, Germany. Now in its ninth year and with 1&1 celebrated as a Platinum principal sponsor, this year’s event is held at the Maternushaus, Cologne, on September 12th and 13th.

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Category: Developers
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Determining the Effectiveness of an Email

MailingList

If you have followed along so far in our series of Email Marketing posts (we’ve gone over the Elements of a Great Campaign , the Types of Emails to Send, and the Forget-Me-Nots), you are probably fairly comfortable with the creative process. The question is: How adept are you at measuring the effectiveness of your email marketing campaign? There are four basic points that are indicators at how well your campaign will perform. Those four aspects are:

  1. Open Rate: Percentage of subscribers opening your email
  2. Bounce Rate: Percentage of emails that do not reach their intended recipient
  3. Click Rate: Percentage of clicks on links in the body of your email
  4. Unsubscribe Rate: The number of people who unsubscribe from your email list
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Category: Tips
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An Overview of Subdomains

SubDomains

The subdomain of a website is a great method for directing visitors to specific areas of your website. In this article I will discuss what a subdomain is, and how you can implement one.

What is a subdomain?

Domain names are split into two distinct parts: on the right is the top-level domain, such as .com or .org. And to the left of this is the domain name you have chosen for your business, such as 1and1. Put them together – 1and1.com – and you have your domain name.

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Category: Tips
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Set up PayPal as Your Online Shop’s Payment Provider

OnlinePayments

When it comes to setting up your online shop, one of the first things you need to do is work out how your customers will pay you. There is a wide range of payment providers available, but one of the most popular is PayPal. First, it allows your customers to pay using credit or debit cards as well as via their own PayPal account. Choosing PayPal also gives your site brand recognition, as millions already use and trust PayPal with their own personal transactions, particularly when buying from a site like Ebay.

There are also no monthly fees to pay when using PayPal as your payment provider – instead, you are charged per transaction. The standard rate for low-volume transactions is 30 cents plus 2.9% of each sale, but this can drop to 2.2% based on volume. It is also flexible – if you purchase a PayPal Here card reader and you can also take electronic payments physically, such as in a boutique or selling at a fair. Prices are even more competitive here – currently 2.7% per transaction when you swipe the customer’s card.

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Category: Tips
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Access Your Site’s Analytics on Your Smartphone with the 1&1 Insights App

SiteAnalytics

You should already be familiar with 1&1’s SiteAnalytics tool, which gives you all kinds of useful information about the traffic that goes to your site: total and unique page views, which sections of your site are the most popular, where visitors come from, and so on. You can, of course, access this through your 1&1 Control Panel, but a different path is to install the free 1&1 Insights app for your Android or Apple phone. You can find this app by searching for “1&1 Insights” on the Google Play or Apple store. Once downloaded, open the app and then enter the domain and your 1&1 password to access stats for that site.

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Category: Server & Hosting
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New TLDs are Worldwide with the Launch of .LONDON and .GLOBAL!

LondonDomain

Among the six new top-level domains that were launched this week, the city of London became the next city to have its own unique TLD! Geographically-relevant TLDs are a great way for businesses and consumers to establish a following in a specific city. Additionally, more industry-specific TLDs have launched as well, providing a wide array of new domain extension options.

The six new TLDs available this week are:

.GLOBAL – Businesses and organizations that span continents and have a global reach can showcase that with a new .GLOBAL domain name. This TLD is just $49.99 for the first year.

.LONDON – As mentioned above, geo-TLDs offer great opportunities for localized branding efforts for businesses in the UK and those that serve the UK. This TLD is also $39.99 for the first year.

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Category: Server & Hosting
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What is Domain Name Collision?

Domain-Name-Collision

An important issue to understand with regards to top-level domain registration is the topic of Name Collision. According to the Internet Cooperation for Assigned Names and Numbers (ICANN), a name collision occurs “when an attempt to resolve a domain name in a private name space results in a query to the public Domain Name System (DNS). When the administrative boundaries of both the private and public namespaces overlap, name resolution may yield unintended results.”

To better explain the definition above, consider the following example: Your company could have an internal server for employees in New York City, with an internal host name called 123.storage.nyc. Employees can access this network internally, but when the official .NYC top-level domain (TLD) becomes available and someone else registers the name storage.nyc, the employees’ Web browser does not know where to send the request– to the internal server, or the external domain name.

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Category: Net Culture
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Make the Most of RSS Feeds with Your Website

RSS-Feed

RSS feeds play a major role in syndicating content around the Web, and by implementing a RSS feed into your website, you can make it really easy for your site visitors to stay informed of both new and updated content without having to check your site regularly. While RSS is primarily used to deliver news updates, it can be used for any kind of content – from blog posts to new product lines.

What is RSS?
It stands for Rich Site Summary, but is also known as Really Simple Syndication. Both describe its features perfectly. It is a simple XML document that sits on the root of your website that provides a summary of the site itself – known as the “channel” – plus a list of the most recent pages or updates that have been posted. The list contains a title, summary, and link to the page in question.

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Category: Tips
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Top 5 CEO Motivations to Address Customer Experience Management

hosting for retailers

New technologies will forever be developed and continue to make their way into our fingertips. These constant launches greatly affect the way in which we interact with both individuals and businesses. Customer Experience Management (CEM) specifically addresses these technological launches and looks at how the new technology affects consumer behavior.  Business owners who study CEM help gain understanding on how they can best compete in this new landscape.

What’s CEM?

First, we need to properly define Customer Experience Management. CEM is “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”

New Pressures of Customer Expectations

As we have all noticed, and most likely taken part in, new technologies have radically changed customer behavior. Smartphones, tablets and other handheld devices allow consumers multiple avenues to gain information online to evaluate their purchases. The overwhelming access to information pressures businesses to compete in new ways. When asking CEOs what are the top pressures they can address with a CEM program, they answer:

54% Customers are empowered with a wealth of information on many competitive products and services

33% Customers expect a consistent experience across multiple touch-points.

28% Customers expect faster issue resolution, whether through self-service or through an agent.

27% Proliferation of new customer engagement channels due to technological advancement.

Integrated Customer Engagement platforms like Agendize Online Scheduling are focused on solving those challenges.

Reasons for Doing CEM

CEOs report 5 reasons to adopt Customer Engagement Management strategies:

- 94% Customer retention
- 90% Customer satisfaction
- 85% Increase revenue
- 84% Customer conversion
- 83% Brand awareness & loyalty

 Sources:
- Gartner IT Glossary, 2014. Definition of CEM.
http://www.gartner.com/it-glossary/customer-experience-management-cem/ 
- Aberdeen, 2014. State of the CEM Market 2014: It’s All About Better Use of Customer Data.
http://v1.aberdeen.com/launch/report/benchmark/8867-RA-customer-experience-management.asp
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Category: Net Culture
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