How Video can Take Your Business to the Next Level

video marketing

Every business can benefit greatly from an online video presence. Video has an unparalleled power to share ideas quickly and call your audience to action. And as a communication medium, video can connect with your customers far more deeply than print alone.

Thankfully building an online video library for your business is easier, faster, and more inexpensive than ever. In this post, we’ll share four practical tips on how your business can utilize online video to boost sales and drive growth.

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Category: Tips
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How to Generate a QR code and Attract New Business

QR-Codes

In a previous post, we discussed the basics of what QR codes are, and how they can benefit small businesses online, but there are a few things to know before creating a code for your website? What other factors do you need to consider when using them?

How to create one

One of the biggest reasons for using QR codes in your business is that they’re quick, easy and cheap to produce – you can add them to your own 1&1 MyWebsite for free using a free 1&1 Web App: GoQR.Me (look under Contacts & Communication). Drag the widget on to your site, then choose the type of content you wish the QR code to point to: options are a Web address, vcard (digital business card) or location-based code using Google Maps.

For even more options – including the ability to print and email QR codes, you can also generate them online through websites such as QRStuff via a simple four-step process. No less than 23 different types of QR code can be generated – the simplest one is a Website URL where you provide a web link that people are directed to on their mobile when they scan the code in.

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Category: Tips
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10 Rules for Using Twitter for Your Business

Twitter

Social media is a great way to promote your business online and gain a following. Twitter is one of the most popular social networks along with Facebook, and provides a line of communication with your customers to stay aware of industry developments. Read on for some dos and don’ts of using Twitter for your business.

DO familiarize yourself with how Twitter works

It doesn’t take long to set up an account and start Tweeting, but with only 140 characters to play with, it pays to learn how best to use Twitter. Start by using free URL shortening services like http://bit.ly to keep your shared links at a reasonable size, freeing up space to describe what you’re sharing. And while it’s tempting to use texting shorthand to keep your Tweets short, it does not look particularly professional.

Also learn how hashtags work (keywords preceded by the # symbol) – these are useful for those searching for particular types of Tweets. And make a note of any trending topics – you may be able to take advantage of current fads or crazes.

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Category: Tips
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, Nick Peers discussed the importance of planning out the navigation for your website, we revealed some of the best Web apps for restaurants to incorporate, discussed how to use Online Team Storage, and we had a guest post from Michele Crocitto of Pipeline Deals..

  • Plan the Navigation Structure of Your Website (http://1a1s.us/105) – When creating a brand new website, or redesigning an existing one, be sure to visualize the structure before you start.
  • 5 Essential Web Apps to benefit Your Restaurant Website (http://1a1s.us/106) – Want to set up a website for your restaurant, takeout, bar or café? The following plugins make it easy to add all the functionality you need to your 1&1 MyWebsite, including menus and an electronic reservation system.
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Category: Blog Wrap-Ups
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Why Small Businesses Should Use CRM

customer management system

As a small business owner, you know how important it is to build long-lasting customer relationships. Often when starting out, one person is working across many functions in the business so staying organized and on top of your sales process can be very challenging.

Integrating a Customer Relationship Management (CRM) software, like PipelineDeals, helps salespeople manage their contacts and leads, and track deals. Even better, CRM helps you capture incoming leads and know exactly what to do at each step in your sales process.

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Category: MyWebsite & Apps
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Use 1&1 Online Team Storage to Securely Share Files with Others

OnlineTeamStorage

The sharing of files and documents online is more important than ever before, and so is the need for that data transfer to be secure. Cloud storage makes it feasible to selectively share files and even entire folders with trusted individuals, and if you have 1&1 Online Storage up and running, you’ll find 1&1 Online Team Storage is the simplest way to set up a secured shared folder with them.

Set up Team Storage

For Team Storage to work, each user you want to share data with needs their own email address set up in your hosting or email package. First, log into your 1&1 Control Panel, scroll down to the Communication section and click ‘Manage Online Storage and Permissions’.

Once switched on and activated, the Manage Online Storage and Permissions screen should show a list of all users who are using Online Storage – new email users will need to activate their storage by first logging on to their Online Storage account before they show up in this list.

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Category: Server & Hosting
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Prevent your Emails from Being Marked as Spam

Spam-Email

One of the dangers of email marketing is having your newsletters incorrectly identified as spam. The consequences of being marked as a spammer are serious: many of your emails won’t even reach your recipients’ mailboxes, or end up consigned to their Junk folder. Many newsletter delivery tools are smart enough to help you by doing things such as spotting bounced messages and immediately removing the email address from your list, but you can help yourself by following these useful tips:

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Category: Tips
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New Yorkers: Don’t Forget to Enter to Win a Free .nyc Domain and Luxury Night in the City!

NYC-Contest

As one of the first city-specific TLDs to be launched, businesses and residents of New York City’s five boroughs are encouraged to grab their desired .nyc domain name as soon as possible!

Exclusively for residents of NYC’s five boroughs, 1&1 is giving away a prize package worth $3,500 to one lucky New York resident for a luxury night out in the city!

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Category: Server & Hosting
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5 Essential Web Apps to Benefit Your Restaurant Website

OnlineMenu

When creating a website for your restaurant, bar or cafe, the following Web apps make it simple to add all the functionality you need to your 1&1 MyWebsite, including menus and an electronic reservation system. As always, you’ll find the apps by opening your site and clicking “Add Web Apps” – look under Products and Documents.

FoodSpotting

This online portal is designed to make it easy for diners to locate specific dishes in their local area. Once you’ve added your establishment to the website, you can use this plugin to add photos of your best dishes directly to your site with the minimum of fuss.

Locu

This online service supports a wide range of businesses, but is particularly geared towards restaurants. It allows you to build, update and manage your menus from a single central point – from here, Locu distributes it automatically to major sites like Yelp, TripAdvisor, Facebook and OpenTable (see below). The plugin makes it possible to display your menu front and center on your website.

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Category: MyWebsite & Apps
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Plan the Navigation Structure of Your Website

WebsiteStructure

When creating a brand new website, or redesigning an existing one, be sure to visualize the structure before you start. A site map details how pages link together and – more importantly– how visitors will navigate. If the website is too complex, people won’t find the pages they’re looking for.

Sketching out its structure – whether physically on paper or on-screen using a suitable tool – can help you organize it more logically and as a result simplify navigation. Of course, you can also map out an existing site’s structure too – make it part of your next site review to potentially find areas you can improve.

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Category: Tips
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