The Most Popular Articles From the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, some of the most recent articles from 1&1 blog addressed the benefits of developing a domain portfolio, provided tips of how to give your online store a boost, offered takeaways from World Hosting Days USA, identified key mistakes made in product descriptions and introduced the new .in domain name.

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Category: Blog Wrap-Ups
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Capitalize on the Fastest Growing Market with a .in Domain Name

dot-in domain names ntld

The Indian market is said to be one of biggest opportunities for businesses. In 2013, there were 243 million Internet users in India, growing 14% over the previous year. Showing no signs of slowing, there is an incredible potential to capitalize on this growing market.

This week, we were excited to bring a new opportunity to fuel innovative strategies to Indian businesses with the availability of .in domain names. Not sure what to use it for? Try these:

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Category: Products
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3 Mistakes You Are Making with Your Product Descriptions

products ecommerce

There are clear pros and cons between operating an eCommerce vs brick and mortar store. While an online presence offers impressive visibility and a much wider reach, it cannot compare to the ability of “trying out” a product in a physical store. As one of the biggest hesitations of shoppers, eCommerce websites do not offer the ability to feel, try on, or see the product in person. The closest thing to delivering this sensory experience online is through well-developed product descriptions.

Reassure your website visitors that your product is exactly what they are looking for with a foolproof product description.

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Category: Tips
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5 Psychological Methods of Increasing Your Website’s Business

NewBusiness_big

Quite apart from hundreds of new websites competing against you each day, the existing competition is shouting louder and louder than ever before. So just how can you generate more business online amidst this online noise?

Here are five psychological techniques that will help you stand out and gain that business, in spite of the growth in online competition.

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Category: Tips
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Key Takeaways from World Hosting Days USA

web hosting days usa 2015

On May 19 – 20, the world’s leading Internet technology vendors gathered for World Hosting Days USA (WHD.usa). The event featured in-depth discussions about Web hosting and online trends through keynotes, panels, and networking opportunities. Attendees also enjoyed the beautiful scenery and amenities of Seven Springs Mountain Resort (not far from Pittsburgh, Pennsylvania). As always, 1&1 was on hand to contribute, collaborate and share insights into a variety of exciting growth areas.

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Category: Net Culture
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8 Easy Ways to Improve Your Virtual Storefront

ePages Blog Online merchant

eCommerce is becoming more prevalent every year thanks to major advancements in technology. Your virtual store is a great opportunity for customers to discover you and your product. However, online selling is a lot more complex than simply pushing your product out there and waiting for people to make purchases. Here are 8 tips that can help your virtual store achieve success.

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Category: eBusiness | Tips
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How a Domain Portfolio Can Save Your Business

Domain Name Registration

ast year, the Internet landscape was completely redefined with the launch of the first (of what will be more than 1,000) new top-level domains (TLDs). These domain endings include options like .nyc, .restaurant, .web, .email, and .consultant to name a few. In today’s congested namespace, new businesses have shown excitement for the opportunity to claim a piece of the Web relevant to their business. Now it’s possible to clearly communicate a specialty, location, industry, and business type directly within the Web address – making the best first impression on those browsing the Internet.

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Category: Tips
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Social Media – Identifying the Right Platforms For Your Business

SocialMedia3_Big

For quite some time now social media has found its way into our everyday lives, equally present in business and personal relations. It changed the way people communicate by enabling them to easily share content like news, pictures, videos etc.

For the vast majority of Internet users, social media is an essential part of their digital life, especially when it comes to interaction with businesses. Due to the incredible demand of proper management of these outlets, it’s no wonder why larger businesses have dedicated teams for these purposes.

Just as each business is unique, so are social media networks. Each holds different pro’s and con’s which can help cater to different industries and missions.

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Category: Tips
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Content Marketing Beyond the Written Word

Content_big1

In the past few years, marketing has significantly shifted away from selling to consumers and towards connecting with consumers. “Push” strategies were successful when there was higher demand on one-way communication like TV commercials and print ads. Now, as the Internet becomes more social, consumers are demanding a different approach: One which engages their interests and showcases a personality behind a brand.

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Category: Net Culture
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