Search Engine Marketing – Simplified

Traffic_big

Last week we wrote a two-part article on how to successfully utilize Google AdWords for you business. Some of you may need some more clarification on the subject of Search Engine Marketing, so in today’s articles we will strive to simplify the topic, so you can fully understand the concept before diving into an official AdWords campaign.

Search engines have become the go-to means for people looking to find information about products and services. They have proven their worth by providing businesses and organizations with an additional avenue for marketing, the least of which is helping your name get in front of your target market. Through the use of search engine optimization (SEO) and search engine marketing (SEM) methods, online visibility can quickly be achieved.

The primary benefit of SEO is that it forces you to take a careful look at your practice’s website to determine if its content pushes your site to a prominent position in online search results. In other words, if someone were to search for a business in your area, search engines will scour the web for resources that include words within the search phrase and place them more prominently in the results. This is a cost-free method that can be accomplished by using keywords and industry vocabulary in site content, regularly updating information, incorporating credible links to other relevant Web-based sources, and including captions to photos.

Just as SEO can be extremely effective, SEM has become a valuable strategy for those companies who have a budget available for marketing. It is a tactic that focuses on placing information via ads on search result pages rather than placing the website in the results. Working with a Web hosting company that offers such a service improves your marketing strategy with the help of experts who are knowledgeable about the process and can provide valuable advice. It can also eliminate confusion that may occur if you are an inexperienced business owner.

To help you understand how SEM can impact your practice, here are a few of the most common questions asked about this strategy.

What is Search Engine Marketing (SEM)?

SEM is a marketing method that gives business owners the ability to guarantee placement of their website in ideal locations on pages with search engine results. These Google Ads are placed in two different locations as a “Sponsored Link,” either along the top of the listings or along the right-hand side of the results. It is a great tactic to ensure that your business’s website is visible to anyone searching for your particular service.

What does a Google Ad consist of?

The advertisements in each location consists of three different parts – a title linking to the website, up to two lines for a description, and the business’s URL. The topic of the advertisement can surround anything relevant to your organization, from an overview of your business to a specific product you currently offer.

Check out more questions in today’s second article.

Photo Credit: ©iStockphoto.com/alexsl

Category: Tips
0 comments