Important Additions to Your Website
We’ve discussed a few elements that businesses should add to their websites to help drive sales in the past. In addition to the elements from that article that can be attributed to sales, there are even more important things to include on your website which can affect even more. In this article we will touch on some more essentials for your website.
1. Images – We discussed in last week’s article that including videos on your website can be a better option than simply having photos and other images on the page. At the very least, however, you should be including attractive photos and graphics on your site to appeal to your visitors. Videos are a great addition only after your site already has an appropriate amount of visuals on the site.
2. Contact information – After providing your users with the necessary information they need about your products, the next thing they may be looking for is how to reach you. Make sure you are including several methods for your customers to reach you: phone number, email address, social media sites, physical address, etc.
3. Optimization for different browsers/devices – You need to understand that not all Web browsers are created equal. Just because your website tests well in one internet browser doesn’t mean that everything works for a customer using a different browser. Make sure when you test your website that you try it out in every browser (Firefox, Chrome, Internet Explorer, Safari, etc.). When dealing with mobile sites, you will also want to test it on several devices for the same reason.
4. SEO – The easiest way to have your website perform well in search results is to incorporate search engine optimization (SEO) strategies into the early stages of site development. Planning a keyword strategy and tagging each of the pages on your site appropriately, for example, is much easier to do in the beginning than to go back and add later.
5. Analytics Tools – Finally, the best way to measure your website’s success and make a case for implementing any changes is by tracking the analytics. When you have an understanding of your total website traffic, including things such as page views, bounce rate, etc., you can get a better sense of where your customers are going on your site, and where you might be losing them. For example, you can learn through analytics that most of your customers desert your site on one page that takes too long to load. This information can help you rectify this loss of traffic.
These elements are essential for maintaining a successful business website. When designing your site, think about what your customers will be looking for, and anticipate their needs with your online presence.
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