Web Hosting Decoded
Thinking about expanding your business through the power and scope of the Internet but not sure how to do so? Well, fear not. With this brief description of some key Web hosting terms, you can brush up on the basics and get a better idea about what you want to do with your website. While you won’t become an expert right away, this overview will provide you with some valuable knowledge and understanding of the world of Web hosting.
Bandwidth- The speed to transfer data from one location to another. Often times this is measured from the data center to the end user, or website visitor.
Cloud computing- A type of technology which allows people to save and store data in a centralized place. Cloud computing is not restricted to a local source (like a single computer) and is available in multiple locations.
Content Delivery Network (CDN) - Especially for those with an international reach, latency in data delivery is very common. To make for a quicker loading time of websites, data is cached in various data centers across the world and, when requested, data is pulled from the closest source, not the home source.
Domain- Often considered the “online address” a domain name is both a simple way for consumers to access a website and for computers to know what information to provide. Common examples of domain names are google.com, amazon.com, nytimes.com, and 1and1.com.
eCommerce- Buying or selling goods over an electronic medium, typically the Internet.
Infrastructure-as-a –Service (IaaS) – As a type of cloud computing, a third party provider hosts applications and handles maintenance of these elements as well as the hardware, software and servers on behalf of the clients.
Online Marketing – Quickly becoming one of the staples in marketing techinques, this option allows for businesses to leverage the Internet to market to your potential audience. For example, promotional emails, banner advertisements, search engine advertising, and content marketing.
Search Engine Marketing (SEM) - A type of online marketing that promotes websites by placing them more prominent locations in search engine results pages such as Google and Yahoo.
Search Engine Optimization (SEO) – The process of optimizing a website’s accessibility, content, and functionality to improve it’s ranking in organic search engine results pages.
Server – A computer that provides data to others computers. There are many types of servers, including: Web servers, dedicated servers, cloud servers and virtual servers to name a few. Each type of server has a specific purpose.
Shared Hosting – When several websites are hosted on the same server and share resources with each other.
Software as a Service (SaaS) – Applications hosted by a vendor but made available to clients over the Internet. However, this service is not owned by the user as they are essentially paying a subscription fee to use it.
Secure Sockets Layer (SSL) – A Secure Sockets Layer is a type of security technology that creates a secure connection between a client and server. Most beneficial for online transactions, this allows the user to input information such as credit card numbers and passwords over a protected channel.
Top-Level Domain – Domain names that are in the highest level of the Domain Hierarchal System. The brief part of a Web address that follows the “dot” in the name. This part of the domain name often indicates what type website you are visiting like .com for commercial, .gov for government, .edu for educational establishments and .org for organizations.
Traffic – This is often considered to be how often and how much a website is being used.
Uptime - A measure of how much time a server stays up and running which directly affects the availability of a website.
Web Hosting - Allows an individual or organization to acquire a piece of the World Wide Web. Web hosting companies lease out space on a server to customers for websites and other Web projects.
So now you have some base knowledge about what Web Hosting is and what key terms you need to look for when choosing a Web hosting provider. The world is waiting to find out about you, get connected today!