Mistakes to Avoid When Choosing a Domain Name

This article was provided by Verisign


Chances are you’re aware of how big a decision it is to choose the right domain name (or names) to represent your business online. Even more importantly, choosing the wrong Web address can have lasting negative impact on your online presence and ultimately, the success of your business. The following are five big mistakes people make when choosing a domain name:

Mistake #1: Choosing the wrong top-level domain (TLD)

Believe it or not, what appears after the “dot” in your website’s name (also known as a “top-level domain” or TLD, as in 1and1.com) can be just as important as what you choose to put before it (i.e., 1and1.com). With many TLD options available, it’s important to select one that is trusted and recognized. Disregarding this critical aspect of your domain name could leave you unable to make up for it. To avoid this mistake, arm yourself with knowledge about the most trusted and recognized TLDs available to you, and choose wisely.

Mistake #2: Choosing a boring or forgettable domain name

In today’s high-speed online environment, your visitors’ attention is at a premium. A creative, memorable domain name can help you cut through the online noise the same way a boring, confusing or downright bland domain name may only serve to camouflage your otherwise unique presence. To avoid this mistake, try getting creative by using keywords, slogans, your product names or other unique terms in your domain name.

Mistake #3: Limiting yourself to a short name

Some buyers may be misleading themselves and limiting their creative options by insisting on an unnecessarily short domain name. In fact, the average .COM domain name on the Internet today is 13 characters long, and many include keywords, geographical identifiers or other words that can make them more memorable or brand-specific, such as smithsafaritravel.com (see Mistake #2). To avoid this mistake, keep your options open by remembering that an extremely short domain name doesn’t necessarily equal a better domain name for your business.

Mistake #4: Registering your name in just one TLD

Even if you’ve purchased the .COM version of your domain name, what is keeping your competition or anyone else from purchasing the same name in other TLDs, potentially confusing your customers and siphoning off your site’s traffic? Small businesses can avoid this common mistake by building a portfolio of domain names in other trusted and popular TLDs that can be leveraged for different marketing purposes or simply redirected to their website. By owning a variety of domains, a small business can have more control over how their brand is represented online.

Mistake #5: Waiting to register your domain name

While there are certainly plenty of good domain names to go around, probably the biggest mistake you can make in choosing a domain name is waiting to do it. Every day that you wait to secure the right domain name is a day that someone else might claim it, potentially leaving you offline and searching frantically for alternatives. Avoid this mistake by putting your plan into action and starting your search today.

Make Your Idea #InternetOfficial

Already have the right name in mind? Now that you know the mistakes to avoid, what will you create on the Internet today? Have an idea for a new business? Getting married soon? New baby on the way? Make it official. Register your .COM domain name and enter it in Verisign’s #InternetOfficial contest by April 30, 2015 for the opportunity to win up to $35,000!

About Verisign:

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Verisign, a global leader in domain names and Internet security, enables Internet navigation for many of the world’s most recognized domain names and provides protection for websites and enterprises around the world. Verisign ensures the security, stability and resiliency of key Internet infrastructure and services, including the .com and .net domains and two of the Internet’s root servers, as well as performs the root-zone maintainer functions for the core of the Internet’s Domain Name System (DNS). Verisign’s Network Intelligence and Availability services include intelligence-driven Distributed Denial of Service Protection, iDefense Security Intelligence and Managed DNS. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com


Category: Tips
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