The Social Schedule: Best Times to Post on Social Media
Deciding how often to post to social media platforms is hard enough without having to determine what day of the week and what time of day to post. However, understanding the most opportune times to publish content in order to increase engagement is an important part of running successful campaigns on multiple social media platforms. Use the infographic below to quickly reference the best schedule for reaching your audience on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google+.
A business may have engaging text, video, and images on its social media pages but that is only one key to success. The day of the week as well as the time of day content is published both play a role in how that content is received. For example, a post about coffee won’t have as strong of a reaction from your audience at 10pm as it would at 10am. Considering the time and the general daily routines of your target audience can help to generate more social engagement and traffic to your website. Lunch breaks, commutes to and from work, schools starting and releasing, and as people are getting near the end of their work day – these are all crucial moments to consider. This infographic identifies the times of day that are statistically best for businesses to publish on each of the popular social media platforms.
Photo Credit: © SSilver – Fotolia.com, Infographic © Quicksprout