Encrypted Website: SSL easily explained
Everyone is talking about security and privacy on the Internet. But how can users recognize a secure website or protect their own website? We explain what SSL is and how it contributes to safely surfing the web.
http vs. https
As you may have noticed, some sites show “http://” in front of an internet address and others show “https://”. The extra “s” stands for “secure” and indicates a protected site. The most important way to protect data exchange on a website is an SSL certificate, or “Secure Socket Layer.” This type of network protocol allows for the secure transmission of data, and encrypts data that is exchanged between a website and its visitors. Unauthorized users are unable to access this data which is especially important when querying sensitive user data such as passwords, email addresses or bank account information.
Visible protection by lock symbol
In addition to the letter “s” you can identify an SSL-secured page by the lock icon displayed in front of the Internet address (URL) shown in the browser. Clicking on the icon displays further information about the website’s SSL certificate, such as issuer and expiration date. If you enter such a website after opening a link, you know that your information is encrypted and therefore transmitted safely.
Optimized search with SSL protection
By encrypting the exchange of customer data according to the latest safety standards, you not only create confidence with your audience, but your website is more easily discovered. Search engines reward sites with SSL connection with higher rankings in search results. Market leader Google has already changed its search algorithm in 2014 so that websites with secure encryption achieve better search rankings.
Security made simple
The easiest way to offer your customers more security with the provision of their data is to use a complete offering. Customers of 1&1 MyWebsite, Managed WordPress Powered by 1&1, 1&1 Cloud Server, all web hosting packages as well as domains can activate their SSL certificate for free. The SSL certificate is provided in cooperation with Symantec, the world’s largest certifier and expert in internet security.
The infographic summarizes how the SSL certificates work:
Pictures: iStock and 1&1 Community