The domain for online retailers: .shop starts today

Online shopping from home is convenient, stress-free and time-saving – accordingly, the number of online shoppers worldwide will further increase in the coming years. With .shop, online retailers now get the perfect domain for marketing their shops on the internet, and now you can order your own .shop domain at 1&1.

Few domain endings have been so fervently awaited for as .shop. Around the world, the term is clearly associated with shopping on the internet – which makes .shop ideal for international trade and for multilingual online shops. Potential customers recognize your virtual marketplace at a glance due to the .shop internet address. The memorable and unique e-commerce domain ending is suited for everyone from individuals operating a part-time e-shop or small and medium enterprises to market-leading mail-order companies.

Short, memorable “keyword” domains such as, or, can build a solid basis for your successful online business. Choosing key words that describe your business and catchy domain combinations can improve the possibilities for targeted online marketing for your shop and specifically the conditions for search engine optimization (SEO).

For a limited time, new customers can register a .shop domain for only $24.99 for the first year, and $49.99 per year thereafter. More information about the domain ending can be found here:

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