The 5 Golden Rules for Google MyBusiness
In my last post, you learned about Google’s local search and how important it is for small businesses. A good Google MyBusiness listing is one of the central elements of improving your ranking and position in Google’s search results.
Follow the 5 Golden Rules:
- Make sure your business info is accurate: The more details Google has about your company, the better it can show up in relevant search results. In addition to just your address and phone number, be sure to provide what type of business you are, your website and a short description. And of course, don’t forget to keep your listing updated.
- Verify your location: Verification means proving that you are the actual owner of the business at the location listed. Only afterwards will all Google users be able to see your listing, including updates and changes. At Google, this function is often called „Claim this business.“
- Keep your opening hours up to date: The most important connection between a Google search on a smart phone or computer and a visit to your physical store is opening hours. Put yourself in your customer’s shoes who found your hours on Google and came to visit, only to find a closed sign. In the worst case, you may lose that customer for good. So make sure to always keep your opening times up to date. Be sure not to forget holidays or your own vacation time.
- Read and reply to customer reviews: Positive customer reviews affect your position in local search results and create trust with new customers. Encourage your customers to leave reviews at Google which will help you quickly get four or five positive reviews. These will then be displayed directly in your MyBusiness listing. Make sure to reply to reviews and don’t be afraid of negative ones. By taking the time to reply, you demonstrate that you value the opinions of your customers and take them seriously.
- A photo is worth a thousand words: Take advantage of the fact that most people respond strongest to visual stimuli. Use striking high quality images of your products and company to make a strong first impression as soon as your website loads.
Image: 1&1 /shutterstock