A Look Back at the Top Hosting Trends of 2016

As technology continues to evolve and improve, so do the growing expectations of savvy web consumers. And when it comes to choosing a web hosting service provider, cost, flexibility, reliability and service aren’t just the first qualities that come to mind. Because the industry has grown exponentially in just a few short years, it creates a higher set of standards for consumer choices. But before we make our predictions for hosting market trends next year, we’re taking a look back at the most influential developments of 2016.

Cloud

This year, cloud computing became more ubiquitous than ever. Web hosting services use the cloud to offer customers their services, but the idea of storing data somewhere that isn’t physical worries a lot of people in terms of security. However cloud technology is much safer than a traditional, physical environment as hosts can implement a full range of measures to guarantee security in terms of data and availability. Learn more about a few common cloud myths here.

Domain Names

In an already crowded marketplace, it can be a challenge to choose memorable and unique domains. With our nTLDs, you could become an industry leader by letting search engines and visitors know exactly what your website has to offer. If you are opening an eatery in your neighborhood, then .restaurant will help your customers locate you on the web and indicate what you do. On the other hand, if your brand is strongly tied to a country or geographical region, you can cement that link by choosing a geographical ending like .us or .nyc.

Strengthening your website’s brand starts from the moment you combine your domain name search with 1&1’s superb hosting services — so take advantage of all your options and sign up today.

E-Commerce

This year, nothing made an impression with online consumers more than a professional looking (and working!) website. For many visitors, it will be the first experience they have with the company. A successful web presence increases the chance that potential customers spend more time on your site and decide to do business with your company. In order to make a positive first impression, it is important to pick a design that fits both your company and services/products. Find more information on e-commerce web design here.

Mobile First

Whether it’s a smartphone, tablet or ultrabook, an increasing number of people are surfing the net on mobile devices. Recent studies have proven again and again that millions of people surf the web on mobile devices, a number which is increasing all the time. Moreover, in recognition of this trend, Google added a mobile friendliness factor to its search engine rankings in April 2015. That’s why having a website that is optimized for mobile devices is now also an important part of your search engine ranking.

Elias Rendón Benger, 1&1 Head of Product Management for MyWebsite, explains in detail how to optimize your site for mobile devices.

Social Media Marketing

Nearly everyone has an account on a social media platform. Most famous is Facebook with roughly 191.3 million regular users. Many brands and companies take advantage of Facebook’s large user base and include social media activity in their marketing and advertisement plans. When used correctly, Facebook and other forms of social media can be a useful advertising measure, even for small and medium-sized businesses.

Not sure which social media platform to use for your business? Read more here.

Category: Net Culture | Server & Hosting | Tips
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