Three Web Hosting Trends to Keep an Eye on in 2017

“By 2020, the average person will have more conversations with bots than with their spouse.”
—Garner Research

Gartner makes a bold claim, but it’s understandable how the future of digital can change so rapidly in just a few short years. Now that we’ve looked back at the trends of 2016, we’re looking forward to the upcoming year and imagining what’s in store for the world of web hosting. To do this, we’re comparing Gartner’s Top Strategic Predictions for 2017 and Beyond with our own expertise to determine what we can expect for the next year of the hosting industry.

“Digital experience and engagement will draw people into nonstop virtual interactions.”

Our daily lives are constantly entwined with digital experiences, and we can attribute much of this to the flexibility and on-demand nature of being online. “Our ability to handle high volumes of virtual interactions may well increase our ability to multitask, but it will certainly mean the death of one central channel for interaction, instead morphing into multi-brand, multi-interface, multi-ecosystem processes with the rise of brokers,” Gartner reports.

This means that for the provider and the end-user, it’s more important than ever to choose a solution that is customizable, such as a Managed Cloud approach. With features like Multisite and Automatic Resource Allocation, you can simplify your day-to-day business.

“Business innovation will create extraordinary change from mundane concepts.”

You used to have to be well-read to be considered intelligent. Today, as long as you have a smartphone and an internet connection, you can search for the answer to almost anything. That’s where search engine optimization comes into play. As noted by Gartner, “the mundane nature of search has risen to be the foundation of information discovery and research today.” In fact, Gartner predicts that a new SEO-like service industry will be generating more than $250 million in annual revenue.

What this means for consumers now is that a website can be perfect, but if it’s not found by search engines, the site isn’t much use for your business. Online marketing and social media expert Felix Beilharz explains what you should consider on the topic of search engine optimization. Read more here.

“By 2019, 20% of brands will abandon their mobile apps.”

This isn’t to say that people are abandoning mobile, but that brands are lowering the barrier to entry when it comes to support and customer engagement. Instead, brands are adopting app-like approaches for a fraction of the investment, support and marketing cost. For example, Online Business Cards, web apps and unique messaging help reach customers within the websites and apps where they already spend a high percentage of their time.

What do you expect for hosting trends in 2017? Let us know in the comments below.

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