3 Tips for the Digital Transformation of Your Company
Using a cloud infrastructure to improve business procedures is often the starting point of digitalization. Nevertheless: digitalization is an extensive change – the cloud just one part of it. To provide an overview to this complicated process, we’ve compiled some advice to keep in mind when pushing the digital transformation of your company.
1. Be aware of the challenge
Digitalization is not only about adapting cloud infrastructure or creating social media profiles. Instead, it is a constant process. While innovative technology should be integrated, they are just a means to an end. With steady progress, it’s possible to achieve better, faster and smarter processes in all areas of business, from customer communication and administrative tasks to everyday business.
2. Develop a strategy
Before you start, first ask yourself: which processes are already digitalized and which have potential? Based on the results, you can plan to change either single departments or the entire business model. Consider which technologies are useful for your company and how you can use them effectively. Establishing a cost-benefit analysis can help, since organizational costs – versus accomplishing a task by itself – can be higher than acquiring the respective technology. For example, introducing a digital document management system can speed up your administration processes with minimal expenditure.
3. Plan your company’s future
If you want your company to be successful over a long period of time, you should be up-to-date with digital market trends. On the one hand, these developments can improve your business model and therefore give you a competitive advantage. On the other hand, digital transformation could replace your products. If you are up-to-date with these trends, you are always prepared and ready to react to them – and to keep up with your competitors.
Of course these tips may not be as easy to adapt as they sound. They need time, human resources and knowledge – capacities that are often tight in small and medium-sized businesses. But it’s a worthwhile investment to start the transformation — especially since we are already in it.