Business website or social media profile? Combine both channels in 3 steps

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Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

1. Promote your website on social media platforms

The first step is easy to implement but is often overlooked: provide a link to your website in the description of your social media profile. Using a link shortens the profile description and helps increase website traffic. In addition, you can simply share a link to your website on your social media profile and invite your followers to visit it.

2. Integrate social icons into the website

Social icons or plugins are small, colorful buttons with the logos of the related social network. They connect a website with a variety of networks and draw attention to the company’s social media profiles.

In addition, share buttons allow visitors to share your content using their own profiles. You can place these buttons at the beginning or end of a blog post, or have them scroll alongside an article.

Icons should differ visually from each other so that visitors can easily determine whether the button redirects to the company profile, or whether it is meant for sharing the page or a post.

There are different ways to integrate these kind of icons. Many social platforms provide embed codes which can used in your existing code. In addition, WordPress users can also use drag & drop plug-ins and on 1&1 MyWebsite, there are special Web Apps that allowing you to integrate social buttons quickly and easily.

3. Display social feeds on the website

In addition to various icons, you can also add social feeds to your website. A Facebook feed displays the latest posts of the company’s Facebook profile in real time. For a Twitter wall, any activity on the profile is displayed. This includes not only new tweets, but also retweets and mentions of the company. Using social walls, you can reveal more content to your visitors and encourage them to follow your company for updates. Should you decide to include this feature, it’s important to provide content differs from what is available on each channel. If you are customer of 1&1 MyWebsite, social media walls can also be integrated easily and quickly by using the Web Apps.

Following these tips, you can create an ideal combination of web and social media content — as well as attract new visitors and followers.

Category: Tips
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