The SMBs & Entrepreneurs’ Digitalization Checklist
Digitalization is one of the most popular buzzwords of 2017, but there’s no doubt that it’s a trend that’s sure to continue. The question is: what should you consider before you begin a complete overhaul of your business’ digital footprint? We’ve provided a quick checklist to help ensure that your business presence is prepped for the next wave of digital transformation.
1. Make sure you’re listed online.
Companies that aren’t visible on search engines such as Google are missing out on a huge opportunity to win new customers and increase sales. That’s why it’s essential to optimize your website’s content for search engines, even for small businesses and the self-employed. A good Google MyBusiness listing is one of the central elements of improving your ranking and position in Google’s search results. Get started with The 5 Golden Rules for Google MyBusiness.
2. Hone your social focus.
The age of social media certainly exploded within the last few years, with everything from 140-character tweets to long-form blog posts and plenty of snaps, ‘grams, and pins in between. While it may seem like a good idea to have a diverse online presence, it’s a much better idea to focus on creating valuable content on just a couple social networks. Check out this post to determine which platforms are best for your business.
3. Update your website.
In addition to streamlining your social media presence, it’s also a good idea to give your website a quick makeover. Is it mobile-friendly? Is your social media presence integrated with your website? Is it easy to navigate? Does it look good? If you’re uncertain about anything, it doesn’t hurt to ask the opinions of both a web-savvy teenager and a less web-literate adult and determine where you can make changes.
4. Consider the cloud.
Some of the greatest benefits of cloud computing for SMBs and entrepreneurs are flexibility, scalability, and cost. Since small business owners and freelancers tend to wear many hats, it helps to use a customized cloud solution that is available when and where you need it—not to mention managed by a trusted provider. This allows you to work freely on managing your business and content. Learn more about the benefits of cloud for SMBs here.
5. Back it up.
While you can hoard hard-drives full of your business’ info, a trusted web hosting provider should ensure that all data is available at any time with dual backup. And as we rely more heavily on technology, the need for regular backups becomes more and more prominent. Omitting this critical maintenance process can be detrimental to the success of any Web project. Above all, it’s better to be safe than sorry.