Buy a previously registered domain: 1&1 starts Premium Domain Service

Want to start a new web project, but your desired domain is already taken? This can be annoying at first, but it’s no reason to forego your favored domain. With the 1&1 Premium Domains Service, you now have the opportunity to purchase already assigned domain names at 1&1.

Premium domains are web addresses with a particularly coveted or valuable domain name. You recognize the premium domains because they are composed of a distinctive, usually short domain name that is also extremely easy to remember. They contain key words from current trends, society and the economy, which are all frequently queried via search engines – that is, they have a large visibility and search volume. Premium domains are also suitable as brand names, but they are not automatically protected as such. A quality domain with high value is noticeable at the price, which can be in some cases significantly above the average domain prices. For example, the most expensive domain sold in 2016 through our partner SEDO was “” for $350,000.

How to register your premium domain

From now on, you can easily register premium domains at 1&1. All you need to do is enter the name of your desired domain into the 1&1 Domain Checker, and you’ll receive a list of premium domains for sale. If your chosen domain is available as a premium domain, you will be charged a one-time purchase fee. Any applicable annual fees for the domain at the time of purchase are billed separately.

If your preferred web address is not available as a premium domain, you will be offered a selection of similar domain names from the Premium Domain range. These differ somewhat slightly, for example, by the Top Level Domain, variations of the Second Level Domain, or match thematically with your desired domain. If you have found a suitable premium domain, you can also purchase it directly.

Be sure to check immediately whether your desired domain is still free for registration or available as a premium domain. For additional information on 1&1 premium domains, please visit:

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