How to Create Your Own Social Media Graphics

Whether you’re running a business or working as a solo entrepreneur, it’s important to use social media to your full marketing advantage. After developing an overall content strategy, you’ll need to create a library of visual assets that are highly shareable and can get you noticed. From photos, banners, infographics and more, there are plenty of options for creating social media content. Read on for a few tips to get you started.

1. Choose a platform.

Each social media network has a different standard for image sizes. We’ve listed the most recent specifications below, but best practice is to check the platform guidelines or perform a quick Google search to verify that you have the most up-to-date sizing.

Instagram

  • Profile Photo: 110×110
  • Square Photo: 1080×1080
  • Vertical Photo: 1080×1350

Twitter

  • Profile Photo: 400×400
  • Cover Photo: 1500×500
  • Share Image: 1200×628

Facebook

  • Profile Photo: 160×160
  • Cover Photo: 851×315
  • Share Image: 1200×628

Pinterest

  • Profile Photo: 165×165
  • Pin Share Image: 800×1200
  • Board Thumbnail: 217×147

Tumblr

  • Profile Photo: 128×128
  • Cover Photo: 2048×1152
  • Post Image: 500×750

LinkedIn

  • Profile Photo: 400×400
  • Cover Photo: 974×300
  • Share Image: 700×400

Google+

  • Profile Photo: 270×270
  • Cover Photo: 1080×608
  • Share Image: 1200×900

YouTube

  • Profile Photo: 800×800
  • Cover Photo: 2560×1440
  • Video Size: 1920×1080

2. Use high-quality images.

Whether you’re creating your own original images or using stock photography, it’s important to use high-resolution images to create your graphics. Check out our tips for stock vs. self-made photos, and review best practices for product photography here.

3. Use a template.

To keep things consistent, it can be helpful to create templates for your social media graphics. Software like Adobe Photoshop (paid) and Gimpshop (free) will be helpful in designing template files so that you can adjust images and text later. If you prefer not to start from scratch, you can also find pre-designed templates online to use as a starting point. Check out resources like Lucidpress or Canva.

4. SEO is for images, too.

It may seem like an unnecessary step, but make sure to save images so that they are optimized for web. Be sure to create images that are 72dpi (standard web resolution) in either a .JPG or .PNG (for transparent backgrounds) file format. This can also be done in Photoshop by choosing “Save for Web.” Then save the file with an SEO-friendly name, such as png or websitename_productname.jpg.

 

That’s all! Have fun creating your graphics, and make sure your posts work for you by posting at optimum times.

Category: eBusiness | Tips
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