Analytics 101: Turning Data into Insights
Whether you’re running a company website or a personal blog, it’s important to find out how the content you create is performing, and how you can improve upon it. Tools such as Google Analytics and 1&1 SiteAnalytics are easy to “set and forget,” and can be incredibly useful for turning large amounts of data into actionable insights.
Here are a few key items to look out for when reviewing your dashboard:
A person who visits a website more than once within a specified period of time.
The session of activity that a user with a unique IP address and browser tuple spends on a website during a specified period of time. Sessions help determine how much traffic a site receives. Site admins can determine the length of an average user session, and if a visitor returns within that length of time, they are considered a returning visitor. If a visitor returns to the site after the allotted time period has expired, then it is counted as a separate user session.
The number of times a site has been viewed by a user, also referred to as hits.
The measurement (in percentage) of how many visitors view only one page on your site before leaving. High bounce rates typically indicate that visitors don’t find your landing page relevant or useful enough to explore other areas of your website. It might also be an indicator that you are attracting the wrong kind of customers by keywords not matching your content or because the relevancy is not clear enough on first sight.
The section of a website accessed after clicking a link from another web page, typically a website’s home page or a dedicated landing page for an online campaign.
The last page accessed during a visit.
The visitors who type the address directly in the browser, entering via a bookmark or similar.
Websites that link to your website.
With a basic understanding of how SiteAnalytics works, you can use your results to optimize your homepage accordingly. With this knowledge, you can rework and optimize the pages, structure and navigation of your homepage.