A fitting name for your web project: How to find the perfect domain
Are you on the verge of starting a company or finally want to go online with your established company? The first thing you need is a domain for your web project – the first online impression of your company. Here are seven tips to help you find a domain name that will anchor in the minds of your customers.
- Short, easy to remember and unique
Short, simple domains are easy to remember, which is especially important as mobile device usage gains in popularity. The perfect domain name should also be unique, and ensures that people find your website easily without a long, confusing search. In addition, an easy-to-remember web address increases the chance that visitors return to your site.
- Use a name that matches your business
It’s natural to use your name or company name for your web presence. This is particularly appropriate if your company is already established, or if you have a personal brand as a freelancer or entrepreneur. On the other hand, a creative domain name can be a good option to help show off your originality: the trick is to find a unique name that also creates the desired connotation to your visitors. However, try not to include trending topics in your domain name since it makes it harder to separate yourself from the competition. A fad can be over as quickly as it comes – tying your name to it will eventually be seen as outdated.
- Use the benefits of keyword domains
Search engines prefer domain names with keywords; therefore a keyword domain can be beneficial. If your domain contains a specific keyword, it will be highlighted in the search results and users will be able to see your website first. However, do not focus on the keyword only (for example, photo), because the competition over an established term is hard. Instead, try combining it with something unique, for example: PetersPhotography.com.
- Avoid special characters and numbers
Domain names that contain numbers or special characters are internationally difficult to understand. This can easily lead to misunderstandings, especially from word-of-mouth conversations.
The hyphen is an exception to this special-character rule: A domain name composed of more than two words and separated by a hyphen guarantees readability. For this reason, you should also consider whether the separation by a hyphen is useful in the case of two-word domains in order to avoid misunderstandings.
- Please make sure that your name is good for verbal sharing
Word-of-mouth marketing should never be underestimated. Make sure your domain name is easy to pronounce and spell. Your web address should be able to be typed correctly after first listen.
- Check the trademark rights
If you choose a domain that can cause conflicts in trademark law, don’t take the risk. There is always the danger of losing the brand dispute. Should you have already invested the work, the worst outcome would be to start all over again. Therefore, it is advisable in all respects to be informed about any existing trademark rights in your Patent and Trademark Office. In the United States, both private first and last names, trademarks, names of companies and individuals enjoy legal protection by naming law. In addition, work titles (titles of books, magazines, films, TV programs and software) as well as city names, license plates and designations of state institutions are protected by the Anticybersquatting Consumer Protection Act (ACPA).
- Domain with incorrect spelling
Do your customers regularly misspell your company name? Then register this spelling as an additional domain for your website. This allows you to prevent potential and existing customers from finding the wrong website and/or ultimately ending up with your competition. In this case, it is also possible to register various Top Level Domain variants as well as domain names with special characters and numbers, which we have advocated for the main domain (See tip 4).
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