Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, we talked about the newest Google search developments, shared a video about how to sell overseas, launched the .green domain, revealed mistakes to avoid when choosing a domain, and provided tips for marketing your brand.

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Category: Blog Wrap-Ups
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Effective Ways to Market Your Brand, Part 2

Marketing

In our last edition, we showed you the merits of social media, blogging, webinars, and event presentations as ways to market you brand. Now let’s go over a few other traditional forms of marketing.

Print Marketing
One of the more effective offline marketing techniques for promoting your business, print marketing gives your business the chance to be in front of people that might otherwise pass you by.  Many may have wanted to write off print ads, but if they’re done right, print ads can still give a nice boost to your brand. Of course, you’ll want to make sure your ads are featured in publications that are relevant to your industry. A clean, subtle ad that promotes your business and the corresponding website can definitely lead to more clicks online and overall brand awareness. Be as creative as you can be, so you can stand out from the crowd!

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Category: Uncategorized
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Effective Ways to Market Your Brand, Part 1

Marketing

Looking for ways to grow your business, but unsure of how to market your brand? Take advantage of these marketing channels and get the word out about your business.

Social Media
If you haven’t established a presence on social media sites (like Facebook, Twitter, Google+, etc.) I’m not sure what you’re waiting for. Your business needs all the visibility it can get, and social media can help your business immensely. One study from HubSpot found that 42% of marketers consider Facebook a critical or important part of their business, and that users prefer to connect with a brand through social media.  So, Facebook, Twitter, LinkedIn – they’re all here to stay, and your business will be left in the dust if you don’t regularly post to those channels.

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Category: Tips
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Mistakes to Avoid When Choosing a Domain Name

Mistakes - Verisign

This article was provided by Verisign

 

Chances are you’re aware of how big a decision it is to choose the right domain name (or names) to represent your business online. Even more importantly, choosing the wrong Web address can have lasting negative impact on your online presence and ultimately, the success of your business. The following are five big mistakes people make when choosing a domain name:

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Category: Tips
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Showcase Your Sustainability with a .green Domain

dotgreenlaunch post

Businesses can now display their commitment to the environment directly in their Web address. Starting today, the .green top-level domain (TLD) joins the 275+ extensions that are available for immediate registration with 1&1. Show customers searching online that your business is proud of its environmentally friendly efforts.

Including .green in your website’s URL does more than highlight your conservation initiatives – it connects you to the DotGreen Community. This global network of organizations (all with .green domain names) strives to spread awareness and reach a cleaner future. With each .green registration and renewal, The DotGreen Registry will ensure that a portion of the revenue will be contributed to improving sustainability around the world. Web addresses ending with .green are currently available to purchase at a discounted price in the 1&1 Domain Showroom: $49.99 for the first year (regularly $99.99/year).

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Category: Server & Hosting
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Tips from the Expert: Making the Move Overseas

Jorg Strotmann Internationalization Video

Though not a mission for every business, many owners strive to deliver services overseas. Reaching this incredibly wide audience opens great opportunities for marketing and driving an increase in sales. However, a standard website created for the US market will not suffice to reach this goal. SMB owners must understand the differences in functionality and services in order to meet the various needs of different cultures.

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Category: Tips
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Making the Most of Each Social Media Platform

Social Media Best Practices Infographic

Remember back when you had to use a landline to communicate someone? In the early 2000’s, social media redefined the way in which people interact. Today, it is an essential part of our everyday lives, so much so that we feel disconnected if we don’t check our favorite sites for a few days. Furthermore, social media has also grown into a business owner’s best friend providing immediate access to fans, followers, blog readers and many more audiences. The question is: Are you using them correctly?

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Category: Tips
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Google Developments Encourage Mobile NOW!

ImageSEO_big1

The importance of mobile optimization is not breaking news. A smart business has strategies in place to ensure they reach and deliver a positive user experience to on-the-go consumers. However, Google is making moves to make this strategy more important than ever before. Earlier this month, the search engine giant announced two actions they are taking which places a higher priority on websites that are optimized for mobile devices, be it responsive design, mobile website or app.

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Category: Net Culture
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, we recapped Joomla! Day Boston, revealed how to write a good blog post title, shared how SMBs can better themselves and in turn their business, talked about creating a great online store, and released a new video about social media for retailers.

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Category: Blog Wrap-Ups
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Tips from the Expert: Social Media for Retailers

Jorg Strotmann Social Media Tips

For the small business owner, it is often difficult to determine what online strategies to adopt and how to use them. As the most valuable, not to mention free, avenue to leverage on the Web, social media is the best way to engage consumers and build a following.

We sat down with 1&1’s Head of eCommerce, Jörg Strotmann, who broke down the five “P’s” that retailers should be aware of when venturing into social media:

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Category: Tips
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