3 Things Business Owners Need to Know about WordPress

WordPress Plugins

In just eight short years, WordPress has grown to be the most popular resource for website design, powering 23% of the Internet. With its free platform, ease of use, community-based development, and customization capabilities, the open-source content management system (CMS) is showing no signs of slowing down its growth.

So what should business owners know about this power player?

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Category: Tips
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Show me the MONEY! – Verisign launches a new contest

Don't run from your idea - #InternetOfficial Contest

Need financial help to get your idea off the ground? Now’s your chance! This week, Verisign, the registry for .com domain names, has announced a new contest to find the best .com domain name. Have a great business idea, creative project, or fun hobby? Now is your chance to not only get your concepts off the ground, but win big money by doing it!

In just four easy steps, you can enter into Verisign’s #InternetOfficial contest for your chance to win $5,000 or even $35,000.

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Category: News
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6 Benefits of a .ME Domain

ME-Registration

The .ME domain is the only domain extension that is truly about you. Judging by the current number of .ME registrations, there are almost 800,000 reasons to buy a .ME domain, but for now let’s just name a few:

1. Personal Branding Online

A captivating online identity is as important in the virtual world as a good personality is when you meet someone face-to-face. Whether you are about to create a personal site, put a resume online, share a photo album, or launch a small business, nothing says “this is my piece of Internet” as a combination of your name and the .ME domain. Not to mention that you rightly deserve to have an online presence that is as memorable, unique, and inspiring as your offline life.

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Category: Server & Hosting
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Wrap-up of last week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on last week’s most popular 1&1 blog posts we talked about how to leverage your online store, keep a strong brand message, turn leads into sales, improve your website with CloudFlare, and measure traffic.

What topics do you want to hear about next week? Post your suggestions here and we’ll be sure to include them in an upcoming article!

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Category: Blog Wrap-Ups
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Measuring Traffic to Your WordPress Site

SiteAnalytics

For any website owner, knowing how many people are coming to your website is extremely valuable information. Further, understanding which types of pages or website sections are attracting the largest number of visitors can help you plan for the future success of your website. There are many services out there for tracking the traffic to your website, such as Google Analytics. These services break down the data for you into important, distinct sections.

Creating an account with Google Analytics is completely free, and simply requires adding code to the backend of your website to help with tracking. The simplest way to add this code to your WordPress site is to incorporate it into the footer.php file in your website theme, and it will automatically be included in every individual page of the site.

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Category: Developers
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Improve Your WordPress Site with CloudFlare

Worldwide-Network1

Today’s guest blogger is Ashley Gorringe, partner account manager at CloudFlare. We asked him to give some insight on how CloudFlare can help 1&1 customers who use WordPress.

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Here at CloudFlare, WordPress is one of the most popular Web publishing platforms among our users. We are always thinking about how we can make those users’ lives easier.

To give some background, CloudFlare is a service that protects and accelerates any website online. Once your website is a part of the CloudFlare community, its Web traffic is routed through our intelligent global network. We automatically optimize the delivery of your Web pages so your visitors get the fastest page load times and best performance. We also block threats and limit abusive bots and crawlers from wasting your bandwidth and server resources. The result: CloudFlare-powered websites see a significant improvement in performance and a decrease in spam and other attacks.

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Category: Server & Hosting
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List Your Products Online with .FORSALE

DomainSale_big

Looking for a creative way to sell a product or service online? The latest new top-level domain, .FORSALE, can give you a truly unique opportunity to showcase what you are selling on your website. This is the newest of more than 250 new TLDs launched for immediate registration with 1&1 in the past year. New TLDs provide a number of opportunities for all businesses to utilize a new, memorable domain name that is specific to their industry.

.FORSALE is relevant across almost any industry, which makes this new TLD one of the more desirable domain options to date. Anything from a large retail chain to a small business can benefit from this new way to display their product.

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Category: Server & Hosting
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Avoid Diluting Your Brand Messaging

Social-Media_Email

Many small business owners are operating with limited resources. With a small number of employees, it can be difficult to keep up with every media channel out there in today’s increasingly social and internet-dependent environment. While it is important to take advantage of every online outlet that your customers are active, it is just as important to not spread yourself too thin. By trying to extend your brand messaging across more online channels than you can manage, you might actually be doing more harm than good.

Pick your battles

If you can’t devote the necessary amount of time to every online channel, try to focus on the two or three that are the most important for your audience. Do some basic research to find out where your customers spend the most of their time (Facebook, Twitter, Pinterest, etc.).

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Category: Tips
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