This Week’s Top Posts from 1&1!

Most Popular Blog Posts

We cover a wide range of topics each week on the 1&1 Blog. To recap the posts of the week, we have collected them below. Check out these, and several other posts at http://blog.1and1.com/!

  • Online Forums Provide a Way for Customers to Interact (http://1a1s.us/10x) – Forums are a great way to add interactivity to your site and keep them fresh. Whether you’re looking for a forum to power discussions or provide help and support, you’ll find the SMF forum package is one of the most popular and renowned, packed with all the features you need.
  • New Updates to the Google Search Algorithm (http://1a1s.us/10y) – As a small business owner with an online presence, search engine optimization (SEO) is a strategy that you must constantly evolve and adapt to changing consumer behaviors and search algorithms.
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Category: Blog Wrap-Ups
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Let the (virtual) Cash-Register Ring for the Holidays

Start Your Holiday Preparations

Trick or treat?! A common phrase heard this time of year as children of all ages are on the hunt for candy, toys and treats of all kinds. This is also an important time of year for business owners; however, they should be more focused on avoiding possible tricks than finding treats.  With November right around the corner, the winter holidays should now be a major focus for business owners looking to prepare for the rush of holiday shopping. Below are eight tips to avoid getting tricked into unpreparedness this year.

1. Spread the Cheer

The first impression is always the most important. Therefore, it is key to keep your website as timely as possible. Customize your layout or add fun festive graphic elements to your site as the holidays get closer. These visuals will provide your customers a pre-holiday shopping atmosphere and help serve as a reminder for them to complete their shopping list sooner rather than later.

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Category: eBusiness
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Create a Company Page on LinkedIn

LinkedIn

Why set up a company page on LinkedIn? First, it’s a good place to share news and updates with your LinkedIn followers, plus engage with your community. You can even target updates so they only appear in specific followers’ timelines, helping ensure your business presence is focused and you’re not annoying people with news that isn’t relevant for them.

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Category: Tips
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New TLDs this Week, Including .BLACK and .BLUE

Domain-Signs

This week 1&1 continues to offer the latest new top-level domains for immediate registration. Businesses interested in associating their website with a specific color are in luck this week, with four of the new TLDs providing that opportunity.

The following new TLDs became available this week:

.BLACK, .BLUE, .PINK, .RED – These TLDs provide businesses to associate a color to their website. Whether it’s in reference to a specific color of a brand, or a specific marketing campaign, these domains provide a new way for companies to register their desired domain name that may not have been available in the crowded .com namespace. .BLUE, .PINK, and .RED are just $9.99 for the first year of registration, while .BLACK can be registered for $39.99 for the first year.

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Category: Server & Hosting
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New Yorkers: Only a Few More Days to Win a Luxury Night and a Free .nyc!

NYC-Contest

Time is almost up! Exclusively for residents of NYC’s five boroughs, 1&1 is giving away a prize package worth $3,500 to one lucky New York resident for a luxury night out in the city!

As one of the first city-specific TLDs to be launched, businesses and residents of New York City’s five boroughs are encouraged to grab their desired .nyc domain name as soon as possible!

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Category: Server & Hosting
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The Benefits of Adding a Wiki to Your Website

Wiki

Wikis provide a fast and easy way to generate collaborative content for a variety of uses. Wikis are typically created to provide some form of reference or tutorial guide – the best known is of course Wikipedia, while smaller-scale wikis often provide more focused help with specific products or services.

Wikis are designed with collaboration in mind, making them good for community use as well as those looking to provide a simple, easily maintained and well-structured resource with third-party input. No additional software is required to use one – everything can be set up and maintained through your Web browser with the right app in place.

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Category: MyWebsite & Apps
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New York City Real Estate Firm Takes Advantage of .nyc

NextPerfectHome-NYC

Earlier this month the Internet namespace saw the launch of .nyc, one of the first new top-level domains (TLDs) specifically for US cities. The new domain extension, exclusively for individuals and businesses with a physical New York City address, provides local businesses with a unique way to brand their website to attract customers.

1&1 had the chance to speak with Edward Hasicka, Co-Owner of Next Perfect Home, on plans for his brand new .nyc domain – nph.nyc.

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Category: Server & Hosting
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Experts: .berlin Domains Rank Higher in Local Search

nTLD-August-2014

Searchmetrics, a self-proclaimed leading supplier of SEO, social and content analysis, has investigated the influence of new top-level domains (TLDs) on search engine results. On the basis of a defined keyword set, the experts have analyzed the rankings of .berlin domains in both local and non-local Google searches. Searchmetrics then compared the resulting parameters with the equivalent results for .de and .com domains as benchmarks.

In this case, the results show a definite trend: Internet addresses ending with .berlin actually rank higher in about 42 percent of the local Berlin search queries than in the non-local search. This is compared to .de domains, which ranks in 28 percent of local queries – and.com domains in 31 percent.

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Category: Server & Hosting
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New Updates to the Google Search Algorithm

Search-Algorithm

As a small business owner with an online presence, search engine optimization (SEO) is a strategy that you must constantly evolve and adapt to changing consumer behaviors and search algorithms. For instance, Google makes hundreds of adaptations to its ranking algorithm each year to improve the quality of its search results. Most of the time they are very minor, but sometimes these changes are significant enough that businesses should stay fully informed of how to adapt.

The latest update from Google, Penguin 3.0, was anticipated by a lot of experts familiar with SEO. Former updates have focused more on content quality as a ranking factor – meaning that the text on your website needed to be original and fresh to benefit the most from the search algorithm.

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Category: Tips
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Online Forums Provide a Way for Customers to Interact

Online-Forum

Consider adding an online forum to your website to add an element of interactivity with your audience. Whether you’re looking for a forum to power discussions or provide help and support, you’ll find the SMF forum package is one of the most popular and renowned, packed with all the features you need. It’s also simple to set up as part of your 1&1 hosting package – here’s what you need to do.

Locate and install

First, open your 1&1 Control Panel, scroll down to the Hosting section and click the 1&1 App Center link. Any existing apps will be shown here, but you’ll be installing the SMF forum alongside these so click Add New Web Project. Search for ‘SMF’ and click the link that appears beneath the Search box. When it appears, click the Install button, then choose between Safe and Free mode depending on your needs and level of experience (if in doubt, choose ‘Install in Safe mode’ for now, you can always switch later).

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Category: Server & Hosting
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