Key Takeaways from World Hosting Days USA

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On May 19 – 20, the world’s leading Internet technology vendors gathered for World Hosting Days USA (WHD.usa). The event featured in-depth discussions about Web hosting and online trends through keynotes, panels, and networking opportunities. Attendees also enjoyed the beautiful scenery and amenities of Seven Springs Mountain Resort (not far from Pittsburgh, Pennsylvania). As always, 1&1 was on hand to contribute, collaborate and share insights into a variety of exciting growth areas.

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Category: Net Culture
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8 Easy Ways to Improve Your Virtual Storefront

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eCommerce is becoming more prevalent every year thanks to major advancements in technology. Your virtual store is a great opportunity for customers to discover you and your product. However, online selling is a lot more complex than simply pushing your product out there and waiting for people to make purchases. Here are 8 tips that can help your virtual store achieve success.

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Category: eBusiness | Tips
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How a Domain Portfolio Can Save Your Business

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ast year, the Internet landscape was completely redefined with the launch of the first (of what will be more than 1,000) new top-level domains (TLDs). These domain endings include options like .nyc, .restaurant, .web, .email, and .consultant to name a few. In today’s congested namespace, new businesses have shown excitement for the opportunity to claim a piece of the Web relevant to their business. Now it’s possible to clearly communicate a specialty, location, industry, and business type directly within the Web address – making the best first impression on those browsing the Internet.

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Category: Tips
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Social Media – Identifying the Right Platforms For Your Business

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For quite some time now social media has found its way into our everyday lives, equally present in business and personal relations. It changed the way people communicate by enabling them to easily share content like news, pictures, videos etc.

For the vast majority of Internet users, social media is an essential part of their digital life, especially when it comes to interaction with businesses. Due to the incredible demand of proper management of these outlets, it’s no wonder why larger businesses have dedicated teams for these purposes.

Just as each business is unique, so are social media networks. Each holds different pro’s and con’s which can help cater to different industries and missions.

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Category: Tips
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Content Marketing Beyond the Written Word

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In the past few years, marketing has significantly shifted away from selling to consumers and towards connecting with consumers. “Push” strategies were successful when there was higher demand on one-way communication like TV commercials and print ads. Now, as the Internet becomes more social, consumers are demanding a different approach: One which engages their interests and showcases a personality behind a brand.

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Category: Net Culture
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4 Ways to Manage an Effective Blog on a Tight Schedule

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It is always interesting to see how Businesses integrate popular trends and internet advances. For example: Facebook originally was a simple way for friends to communicate on the Web, and it has grown into one of the best tools for marketing to audiences. Youtube was a place for entertaining videos, and now most businesses have their own channels. There is another popular product of the Web that is much easier for you to work into your website, and if used correctly, can do wonders for your site. That product, is a blog.

While it seems most blogs on the internet serve as digital diaries, your business’s blog can be so much more. A blog gives you an easy way to provide information, share thoughts, give advice or even share news your readers may find interesting. While doing so, you are providing your website with fresh content that will keep readers coming back for more. This will not only help you build a following, but will make your website easier to find in search engines.

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Category: Tips
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This Week’s Most Popular Articles From the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, this week’s 1&1 blog offered great insight into recycling existing content, announced the new #InternetOfficial winners, talked about driving loyal customers, and had our eBusiness expert answer important questions about local online listings.

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Category: Blog Wrap-Ups
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Q&A With Our eBusiness Expert – Local Listings

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Online directories have been a hot topic in recent months as businesses are identifying the significant value in not just inclusion but also the proper management of these listings. Search engines, review sites, mapping services, and social media networks are all capitalizing on this opportunity to deliver valuable company data to their mass audiences. Effective placement on such channels will have a significant impact on the search engine optimization (SEO) of the businesses.

Collecting the most common questions asked about the local listing strategies, I recently spoke with 1&1’s Head of eBusiness, Jörg Strotmann, to find the answers.

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Category: Tips
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Improve your Website and Create Loyal Customers

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The toughest challenge in e-commerce is converting visitors into customers. You might have high traffic, but it is important to also make sure that your virtual shop is optimized for purchases. In this article, we provide some advice for how to enhance user experience throughout the purchasing process.

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Category: Tips
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