To improve your Twitter experience, and eventually your own Twitter presence, you may be looking for influencers in your chosen market, or trying to find locally-based peers to help with your regional business needs. Or perhaps you just want to track down people for a specific purpose, such as following social media experts or brand advocates and customers you can engage with. Whatever you’re looking for, the good news is that there are a wide range of free tools out there that can you help you perform targeted searches to track down the people you need to be following. Most of these services require you to sign in with your Twitter account to grant them access to the information they need to make quality suggestions and link you with relevant people.
This paid-for service offers some limited free tools, including a ‘Search bios’ function. This allows you to search entire profiles or restrict your search to biographies – enter your keywords to see which users are returned, and use the ‘more options’ link to introduce more filters: location, name, URL and minimum and maximum numbers of followers, people following, and Tweets. Wading through all those results can be off-putting, but you can sort the results a number of ways to find what you’re looking for. Click a username to view their Twitter profile page and follow them.