How To Make Checkout Easy and Increase Conversions

payment_ePages_2015.06

Shopping cart abandonment is an issue for all online retailers and the checkout process could be to blame. Why would potential customers leave after spending so much time filling their cart? Perhaps, your checkout is too complex and requires too many steps. Perhaps, there are too many or too few payment options. A simple checkout process with options displayed on your homepage and product pages is easy to do and very powerful, especially for first time customers. In this post, we discuss ways to provide the ideal purchasing environment on your online store.  

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Category: Tips
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Key Takeaways: This Week’s Articles on the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, this week on the 1&1 Blog we discussed new Google search changes and ways to expand the reach of your online business. We also announced product enhancements including new features in the 1&1 Control Panel and the availability of PHP 7 Beta. Furthermore, a partnership with SolidFire helps the 1&1 Cloud Server deliver enterprise-class performance at a price affordable to SMBs. This excellent performance is demonstrated in the Cloud Spectator Benchmark which is now available for download. Check out the key takeaways from each article here:

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Category: Blog Wrap-Ups
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Google Search Update: Ensure Google Can Read Your CSS and JavaScript Files

SEO

An optimal website ranking in search engines is essential to achieving online success. At 1&1, we know how important this is for your business. That’s why we not only provide the tools and information you need to optimize your website, we also routinely update our full-service products (like 1&1 Online Store) to save you the time and headache of doing it yourself. If you don’t have an Online Store package, there are a few things you need to know about Google’s update and some easy steps to ensure your website is properly indexed.

Google has been making major changes to its search algorithm that make it easier for mobile users to find relevant websites. For some time, websites have displayed a “mobile-friendly” indicator in the results. The emphasis on providing a quality on-the-go browsing experience was strengthened when Google began taking mobile optimization into consideration for ranking results in April this year. Now, the search giant is making even more efforts to serve mobile searchers more effectively. Instead of indexing websites purely on the text they contain, Google is considering how the page renders – including images, JavaScript, and CSS files.

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Category: Tips
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The New 1&1 Control Panel – It’s In Your Hands

1&1-Control-Panel

We’re happy to announce the latest enhancements to the 1&1 Control Panel. With its new design and improved usability, you can start enjoying even more advantages right away! The 1&1 Control Panel provides you with instant access to all of your 1&1 product needs. As a central hub for administering your account, it’s where you can manage everything from billing and contact data to domains, Web space, online visibility, and more. Other essentials tools, such as analytics and detailed advice for using your account, are at your fingertips. So, what’s new?

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Category: Products | Server & Hosting
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Detailed Results from Cloud Spectator: 1&1 Cloud Server Outperforms Competitors in Benchmark Performance Test (download)

Cloud Spectator Logo

Cloud Spectator, a global agency specializing in the analysis of Cloud Infrastructure-as-a-Service (IaaS), recently evaluated the 1&1 Cloud Server. The benchmark was conducted to assess 1&1’s newest cloud solution in terms of overall performance and price-performance. Simulating end-user experience, Cloud Spectator conducted a series of unbiased performance tests on five similar mass-market cloud solutions – 1&1, Amazon Web Services (AWS), Aruba Cloud, Microsoft Azure, and CloudSigma. The assessment took into consideration processor, memory bandwidth, network storage, and internal network features.

The initial results, published earlier this month, showed the 1&1 Cloud Server provides competitive levels of raw performance and price-indexed performance, with strong price-performance value throughout the course of the study. The highlighted areas where the 1&1 Cloud Server excelled:

  • Highest performance on vCPU, memory bandwidth, and storage performance
  • Excellent price/performance value in vCPU, memory and even better on the storage tests
  • Most stable performance over the test period

Now, the full report (a 27 page PDF : Cloud IaaS Performance & Price-Performance – Comparing Linux Compute Performance of 1&1, Amazon AWS, Aruba Cloud, CloudSigma, and Microsoft Azure) detailing the methodology, findings, and summary is available to download. 

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Category: Cloud | Server & Hosting
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PHP 7: Try the beta version!

php

The next version the PHP scripting language, PHP 7, is expected to be released in November. To prepare for this, 1&1 customers can now test PHP 7 Beta. The new version boasts considerably better performance with website loading times up to two times faster than PHP 5.6. Users can also look forward to a long list of bug fixes and improvements.

At 1&1, Web hosting customers benefit from a range of PHP support:

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Category: Server & Hosting
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SolidFire’s All-Flash Storage Arrays Enable 1&1 to Deliver a First-Class Cloud Experience

Cloud-2015-launch

1&1 is excited to partner with SolidFire, the leader in all-flash storage systems, to deliver a new Cloud product to the mass market. With SolidFire’s technology, we are able to ensure that every 1&1 Cloud Server includes flexible, efficient, and high-performance SSD storage. This enables 1&1 to deliver an easy-to-use solution that provides optimal performance, resource availability, and customization capabilities at an affordable price. Furthermore, the new 1&1 Cloud Server has scalable resources and can be deployed in more than 2 million configurations within 55 seconds. This combination, thanks to SolidFire’s all-flash storage arrays, makes this solution ideal for small- to mid-sized businesses (SMB) and Web developers.

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Category: Cloud | News | Server & Hosting
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Selling Through Online Marketplaces and Price Comparison Portals

Ecommerce

Online marketplaces are like traditional shopping malls: they offer different products and services to customers within the same “establishment” or platform. These online platforms sell all kinds of products, typically sorted by categories within the same website. Consumers can easily find what they are looking for and, at the same time, compare different offers and varieties. For you as a merchant, it is worthwhile to invest in these channels to display your products and generate additional sales.

Established marketplaces, such as Amazon and eBay, and product portals, like Google Shopping, have the potential to attract many new customers to your products or services. So much so, that 90% of US and UK independent retailers sell their products in online marketplaces, according to a study from Channel Advisor. If you are not one of those merchants, keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is simple and can be done easily from the administration area of your 1&1 Online Store.

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Category: Products
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The Most Popular Articles from the 1&1 Blog (7/24/2015)

Most Popular 1and1 Articles

In case you missed it, this week we released two new videos about eCommerce trends and firewalls for Cloud security as well as explained exactly what “cloud” means and provided advice on blog syndication. Check out these popular posts or head over to http://blog.1and1.com/ to see them all!

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Category: Blog Wrap-Ups
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The 1&1 Cloud Server: Additional Security Thanks to its External Firewall (video)

The 1&1 Cloud Server: Additional Security Thanks to its External Firewall (video)

Protecting a server with a firewall is like protecting a house. Stationing guards at every access point can help to filter and direct visitors to the main entrance. 1&1’s external firewall filters all of the Web traffic that is in the network before it even reaches your server. In this video, 1&1’s Product Manager Cloud & Server, Dietrich Höschele, explains how an external firewall provides additional security for the new 1&1 Cloud Server.

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Category: Cloud | Server & Hosting
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