Andrea del Campo

Andrea del Campo

PR Manager at ePages

Posts by Andrea del Campo

Defining Your Shipping Strategy: Things to Consider

Shipping options and speed of delivery are two crucial aspects for conversion in your online store. There is nothing that customers like more than free delivery. However, that may not be the most economical choice for your business. It’s important to clearly inform your customers about your shipping terms by displaying this information in prominent places. Read on to learn more about delivery, logistics and order processing. 

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Category: Tips
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How To Make Checkout Easy and Increase Conversions

Shopping cart abandonment is an issue for all online retailers and the checkout process could be to blame. Why would potential customers leave after spending so much time filling their cart? Perhaps, your checkout is too complex and requires too many steps. Perhaps, there are too many or too few payment options. A simple checkout process with options displayed on your homepage and product pages is easy to do and very powerful, especially for first time customers. In this post, we discuss ways to provide the ideal purchasing environment on your online store.  

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Category: Tips
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Selling Through Online Marketplaces and Price Comparison Portals

Ecommerce

Online marketplaces are like traditional shopping malls: they offer different products and services to customers within the same “establishment” or platform. These online platforms sell all kinds of products, typically sorted by categories within the same website. Consumers can easily find what they are looking for and, at the same time, compare different offers and varieties. For you as a merchant, it is worthwhile to invest in these channels to display your products and generate additional sales.

Established marketplaces, such as Amazon and eBay, and product portals, like Google Shopping, have the potential to attract many new customers to your products or services. So much so, that 90% of US and UK independent retailers sell their products in online marketplaces, according to a study from Channel Advisor. If you are not one of those merchants, keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is simple and can be done easily from the administration area of your 1&1 Online Store.

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Category: Products
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8 Easy Ways to Improve Your Virtual Storefront

eCommerce is becoming more prevalent every year thanks to major advancements in technology. Your virtual store is a great opportunity for customers to discover you and your product. However, online selling is a lot more complex than simply pushing your product out there and waiting for people to make purchases. Here are 8 tips that can help your virtual store achieve success.

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Category: eBusiness | Tips
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Improve your Website and Create Loyal Customers

smb_laptop2_ePages blog

The toughest challenge in e-commerce is converting visitors into customers. You might have high traffic, but it is important to also make sure that your virtual shop is optimized for purchases. In this article, we provide some advice for how to enhance user experience throughout the purchasing process.

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Category: Tips
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Making the Jump to an Online International Store

The international market provides you with a great opportunity to expand your business. By selling internationally, you will be able to connect with customers you never thought possible, build on your bottom line and grow your business idea into something bigger than you might have imagined. How? Your virtual storefront already has everything you need to start selling abroad: trading currencies, easily integrated payment methods and international delivery options, etc. It is tempting to jump right in, but before you start, there are a few things to remember to have success regardless of the country you wish to sell in. Let’s get started!

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Category: Tips
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What you need to know about Google’s new algorithm

Just a few years ago, relatively few users used mobile devices to search the internet. Today, 55% of consumers perceive a business as “behind the times” if they do not have a mobile website. Furthermore, local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015 And expectations are that these figures will continue to swing up over the next few years.

Nevertheless, the word about the mobile web has still not gotten around to all website operators and online merchants with many of them not having a mobile site optimized for small touch displays. In the worst case, they even rely on technologies like flash, which is not supported in any way by most mobile browsers meaning that those sites cannot even be viewed properly at all.

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Category: Tips
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The 5 Elements of a Great Product Page

eCommerce

Your product pages are the lifeblood of your online store. Structuring and presenting your products correctly is fundamental when it comes to converting visitors into customers and ranking higher on search engines.  In this article, we list the individual elements of a product page and what you need to keep in mind.

1. Product names

The product name, along with  photos, are the first things that your customers will see when scanning your page and your products. It is also the key that may allow your customers to find your products. So before choosing a name for each of your products, think twice: what will your customers be typing on search engines or in your shop search when looking for your products? Product names are very powerful keywords for your shop, as they are the key element for your ranking on search engines and product portals.

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Category: Tips
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First Steps to Improve Your Shop’s SEO

When shopping online, many customers use search engines to find the products they are looking for. For that reason, it’s important to invest some time in knowing which terms customers are using to look for your products and how you can optimize your shop to have a higher ranking.

The question is: how can customers buy in your shop if they cannot find you? By optimizing your online shop for search engines, not only will your shop increase Web traffic, but it likely drives to more conversions. This is why you should first define the search engine optimization (SEO) strategy of your shop. Research your products and competitors: how are they selling and presenting their products? How do they talk to their customers? How do they organise their content? 

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Category: Tips
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Boost Your Sales with a Compelling Shop Design

It is said that websites have approximately three seconds to grab the attention of a visitor. Therefore, it is important to focus your customers’ attention on the goal of your shop. Unfortunately, many online merchants make the mistake of cluttering their website with too much information. Avoid this bad habit with the following design tricks.

The perfect home page

The home page of your online store is like your shop window, so you do not want to cram all of your products together into it. Use the home page to set the scene for shopping, using high-quality images. Present the products in different product pages and categories. By doing so, you can create a prominent space to advertise individual products as promotional goods or the best sellers of your shop.

Match products and target group

You should always keep two important factors in mind while designing your shop: your products and your target group. This means that the design of an online shop for haute couture, for example, should project exclusivity, but if you are selling children’s toys, then you should create a playful design with bright colors.

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Category: Tips
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