It is said that websites have approximately three seconds to grab the attention of a visitor. Therefore, it is important to focus your customers’ attention on the goal of your shop. Unfortunately, many online merchants make the mistake of cluttering their website with too much information. Avoid this bad habit with the following design tricks.
The perfect home page
The home page of your online store is like your shop window, so you do not want to cram all of your products together into it. Use the home page to set the scene for shopping, using high-quality images. Present the products in different product pages and categories. By doing so, you can create a prominent space to advertise individual products as promotional goods or the best sellers of your shop.
Match products and target group
You should always keep two important factors in mind while designing your shop: your products and your target group. This means that the design of an online shop for haute couture, for example, should project exclusivity, but if you are selling children’s toys, then you should create a playful design with bright colors.