Ben Fisher

Ben Fisher

Co-Founder, SteadyDemand.com

Ben has been involved in Internet Marketing, and helping companies grow, since 1994. He is the co-founder of SteadyDemand.com, a content marketing company that helps companies connect with key communicators on the internet who in turn spread your brand and your message to many more people online. We do this by creating, deploying, curating, and managing content on Google Plus exclusively. Using storytelling, engagement, communities and video hangouts, they grow your influence, brand exposure and help connect you to these targeted individuals through personalized search and authentic engagement.

Posts by Ben Fisher

6 Deadly Sins You May be Making as a Business: Part 2

6-Deadly-Sins

With Labor Day coming up fast!  Check out Part 2 of the major “Dos and Don’ts” for preparing your business for the holiday season from seasoned social media and small business expert, Ben Fisher.

Deadly Sin 4 – Circles Not managed

Every brand should have an email list, and email marketing should be a major component of your holiday marketing strategy. On social media, you should encourage followers to sign up for your email list as well. But on Google Plus, there is a unique opportunity to combine social with email marketing techniques, and we call them “opt-in circles.”

Want some interesting facts on email marketing? Read some here.

TIP: Ask your Google Plus audience if they would like to opt in to receive notifications when you post certain types of content. Place those interested into a circle. When you post that type of content, be sure to add that circle to the selected audience. There will be a checkbox that says “Also send an email to [Name of circle].” Make sure you select this box.

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Category: Tips
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6 Deadly Sins You May be Making as a Business: Part 1

6-Deadly-Sins

The Holiday season is upon us, and wow, this year has zipped by so quick. We all get caught up in the day-to-day of our businesses that we neglect what fuels us all year long — MARKETING. Social media, search and display advertising will all work together this holiday season, just as they do every year. And yes, starting your plans now will give you enough time to prepare all the content, ads, and marketing automation necessary to run successful campaigns from Black Friday (This is coming up fast!) through to the New Year.

If Google Plus is not part of your strategy, you are missing out on an incredibly powerful resource to be discovered by your target audience that touches all aspects of marketing.

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Category: Tips
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