With Labor Day coming up fast! Check out Part 2 of the major “Dos and Don’ts” for preparing your business for the holiday season from seasoned social media and small business expert, Ben Fisher.
Deadly Sin 4 – Circles Not managed
Every brand should have an email list, and email marketing should be a major component of your holiday marketing strategy. On social media, you should encourage followers to sign up for your email list as well. But on Google Plus, there is a unique opportunity to combine social with email marketing techniques, and we call them “opt-in circles.”
Want some interesting facts on email marketing? Read some here.
TIP: Ask your Google Plus audience if they would like to opt in to receive notifications when you post certain types of content. Place those interested into a circle. When you post that type of content, be sure to add that circle to the selected audience. There will be a checkbox that says “Also send an email to [Name of circle].” Make sure you select this box.