Courtney Pugh

Courtney Pugh

As an industry expert, Courtney Pugh provides tips and advice to help SMBs reach their full potential online.

Posts by Courtney Pugh

Don’t Fall for the Traps: Do’s and Don’ts of the Office Holiday Party

If you are some of the lucky few, holiday parties are still a reason to celebrate at the office this time of year. Typically the first to go when a company encounters financial constraints, office holiday parties are a great way to boost morale and bring co-workers together outside the confines of the office. Although a good excuse to let loose with co-workers after a year of hard work, it is all too easy to fall into the traps unintentionally set by the party planning committee. Free food, open bars and a casual environment have all the makings of a fun Friday night, but an embarrassing Monday. Below, we outline the top 5 traps to avoid at your office holiday celebration.

Trap 1: The Allure of the Open Bar

At the majority of office events, companies use the common social lubricant of alcohol to help get their guests in the party mood. While this may be a great opportunity to try those fancy martinis and/or that top shelf liquor, alcohol has the power to lower inhibitions and alter your judgment. Don’t fall into this trap. Even if you think you can properly handle your alcohol, remember that perceptions can have a big impact on your office reputation. You don’t want to look like you’re constantly in line at the bar or drinking too much. Limit your alcohol intake to a glass of wine or single mixed drink to ensure that your professionalism stays intact.

Trap 2: No “Professional Attire” Dress Code Restriction 

“Yes! Finally an opportunity to get out of those boring suits!”

While a cocktail or causal dress code is in effect for most gatherings outside the office, this is not the time to break out your newest mini-skirt of favorite old band t-shirt. If you wouldn’t want your CEO to see you dressed in your outfit, then you should not wear it to the office party. Bright colors, sequins or even festive accessories are great ways to enhance your party outfit, but keep anything revealing, sheer or suggestive at home.

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Category: Uncategorized
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1&1 Hosts TechGirlz 50th TechShop

1&1 Hosts TechGirlz 50th TechShop

Whether we see it in our television shows, hear it on the radio or read it in a book, there is a perpetual stereotype portraying individuals in the technology field as bona fide nerds. Everything from Steve Urkle’s jeans to Screech’s weirdness is cast onto the entire field of IT professionals. Although this may be an exaggeration in terms of social cues, wardrobe choices and many other factors, there is a real-life reflection in these characters: IT geniuses are predominantly portrayed as male characters.

TechGirlz is a non-profit organization set to eliminate the stereotype of a male-dominated IT industry and entice girls to throw their hat in the ring. The organization creates a platform introducing girls to technology at an early age, opening their eyes to career options in the science, technology, engineering and mathematics (STEM) industries.

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Category: Inside 1&1
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Social Media Mistakes to Avoid this Holiday Season

Social Media for Businesses

The holiday season is a great time for family gatherings, delicious food, and time away from the office. However, this time of year also has a big emphasis on shopping. Consumers are constantly making their shopping lists, and checking them twice! Both in-store and online businesses should take advantage of this shopping spotlight to help increase their end of year sales. Today, social media is considered a beneficial tool strong enough to affect shoppers’ purchasing decisions. To be sure your business is properly leveraging this platform we asked US consumers about the biggest social media mistakes businesses make and how to avoid them. Check out the top 5 mistakes and learn how to avoid them to profit this holiday season.

63% not responding to comments

Not responding or interacting with users was the most common mistake consumers identified for businesses on social media. Facebook, Twitter, Google + and many other social media platforms offer an opportunity for consumers to directly interact with their favorite businesses. This is a great opportunity to increase users’ trust and loyalty to your brand. Be sure to answer and engage with all of your comments, even ones that offer criticism. Knowing that their opinions are heard and considered can go a long way in the eyes on shoppers.

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Category: MyWebsite & Apps
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Dell Systems and 1&1 Team Up for New Dedicated Server Line

1&1 Dedicated Servers

Today 1&1 Internet, Inc. (www.1and1.com) announced the integration of Dell Systems as well as the latest generation of Intel processors into its new dedicated server “Business Line.” This collaboration provides small- and medium-sized business owners the latest, cutting edge technology of Dell and the secure and cost efficient practices they have come to expect of 1&1 Internet.

Furthermore, 1&1’s new line of servers are equipped with the Intel Haswell processors (Xeon E5-2600 v3) offering eight and ten processor core options. The Xeon E5’s processors can now offer new management features for entirely new server administration options. Users can rest assured knowing that they can capitalize on optimal support for 1&1 dedicated servers as a result of full cooperation between 1&1, Dell and Intel via the Dell-managed service provider program.

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Category: Company
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Let the (virtual) Cash-Register Ring for the Holidays

Start Your Holiday Preparations

Trick or treat?! A common phrase heard this time of year as children of all ages are on the hunt for candy, toys and treats of all kinds. This is also an important time of year for business owners; however, they should be more focused on avoiding possible tricks than finding treats.  With November right around the corner, the winter holidays should now be a major focus for business owners looking to prepare for the rush of holiday shopping. Below are eight tips to avoid getting tricked into unpreparedness this year.

1. Spread the Cheer

The first impression is always the most important. Therefore, it is key to keep your website as timely as possible. Customize your layout or add fun festive graphic elements to your site as the holidays get closer. These visuals will provide your customers a pre-holiday shopping atmosphere and help serve as a reminder for them to complete their shopping list sooner rather than later.

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Category: eBusiness
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Infographic: What New Yorkers Really Think About the New .nyc Domain

.nyc-infographic

Known around the globe as one of the toughest places to succeed, New York continues to be synonymous with success and act as the epicenter for business and innovation. The ability to connect your business to this iconic city is a great marketing opportunity, exclusively available to those with a New York City mailing address.  However, is this change enough to affect consumer’s behavior?

We hit the streets to find out! Research from 1&1 Internet of  1,000 New York City consumers revealed New Yorker perceptions and expectations for the new .nyc domains.

Some Key Findings:

82% of NYC consumers experience frustration when trying to find a local business with the top annoyances being incorrect suggestions (36%) and getting results from around the country (36%)

New Yorkers can correctly identify images of NYC an average of 86% of the time, but NYC business websites only 15%.

Staten Island residents prove to have the most faith in NYC businesses with 58.2% claiming NYC businesses are the “best businesses they have used.”

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Category: Net Culture
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Today is the Day! .Vegas Domain is Now in General Availability

Las-Vegas-Welcome-Sign

Today marks the official beginning of General Availability for the .vegas top-level domain (TLD). The domain is the first US city-specific domain extension, allowing users from around the world to connect to the excitement of Las Vegas, NV directly in their Web address. The journey from idea to launch has been a long process, with the help of domain registry Dot Vegas Inc.,  today it is a reality!

According to Dot Vegas Inc.’s Dusty Trevino, the idea for a domain specific to Las Vegas started more than 20 years ago. “The founders of Dot Vegas, Inc. cut their teeth in the industry back in the late 90’s running the Country Code TLD, .cc.  This experience got them involved with creating the .vegas TLD when ICANN made the announcement to open up the space in 2008.”

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Category: Net Culture
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Free Software and Open Source: FrOSCon 2014 with 1&1 Joomla! Expert Viktor Vogel

FrOSCon-Logo

It looks like another fun-filled weekend for 1&1 Joomla! Specialist Viktor Vogel, as he travels to Sankt Augusti, Germany for the Free and Open Source Software Conference (FrOSCon). On August 23 and 24th, Viktor will travel to the annual event hosted by the Department of Computer Science with the help of LUUSA (Linux / Unix User Group Sankt Augustin).

The FrOSCon event offers an exciting program of lectures and workshops for those who are already using free open-source software and want to learn more about how to develop their own knowledge-base. In addition, the visitors can also learn the details and standing progress behind many open-source projects and companies. A major presence at this annual event is the CMS Garden, a project with the mission to demonstrate the amazing capabilities of open-source content management systems.

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Category: Net Culture
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Behind the Scenes at the Joomla! Bug Clean Up with Viktor Vogel

Joomla! Bug Cleanup Team

The wait is over. As we mentioned a few weeks ago, Joomla! Specialist Viktor Vogel attended an elite bug clean up in Manchester, UK. He joined eight other developers from around the globe with the mission to clean up Joomla!’s bug tracker. With hundreds of unresolved issues, the bug tracker needed to be addressed in order to move forward with Joomla! updates. Specifically, the JoomlaCode issue tracker was no longer appropriate for the amount of growth Joomla! had experienced since 2005. Below is Viktor’s personal experience.

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Category: Net Culture
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Why SMBs Should Take Advantage of City-Specific Domains

Las Vegas domain name

Location, Location, Location. A main factor when starting a business is where to set up shop. In most cases, a business’ online address is just as important as a physical street address. The recent launch of over 700 new top level domains (TLDs) now offers options far past the traditional .com, .org or .net. Business industries, hobbies, professional services and more present a large realm of new possibilities now available to business owners when registering their online address. Perhaps the most interesting category of this new domain launch is the city-specific domain names. Starting with .Vegas next month and continuing with .Boston in early 2015, individuals will soon have the option to register a city specific domain name.

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Category: Net Culture
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