Daniel Young

Daniel Young

Public Relations and Social Media Content Manager

As a content manager for 1&1 Internet, Inc., Daniel Young is an industry specialist providing expert advice on how SMBs can grow their business online through websites and online marketing methods. Find Daniel on Twitter @danyubnub.

Posts by Daniel Young

Think Bigger, Think Globally – the New Top-Level Domain .GLOBAL is Available from 1&1

For those who identify themselves as being a global organization, and for those who aspire to grow into a global brand, there is a new top-level domain from 1&1 – .GLOBAL. The .GLOBAL domain allows you to make a definitive positioning statement for your website, by signaling your international business operations. Furthermore, you have the opportunity to communicate your international strategy and unify your entire domain portfolio under a global umbrella.

The Word “global” is understood in many languages, and makes a definitive positioning statement for your company. Thus, the .GLOBAL domain is the perfect choice for those who want to reach an international audience, and complement your existing global namespaces such as .COM or .NET.

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Category: Server & Hosting
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Talk To Your Children About Staying Safe Online for Internet Safety Day

This Sunday is National Internet Safety Day and it’s the perfect time to speak to the children in your life about their Internet and mobile phone activities. In order to keep children safe it is important to educate them about technology usage. Here are some general safety rules:

  • Keep social networking profiles private.
  • Remind your children that public chat rooms online aren’t safe due to the threat of predators.
  • Think twice before entering any personal information on registration pages.
  • Don’t give out personal information to anyone in chat rooms or through email.
  • Only send emails to people you know.
  • Have children use the Internet in places where their usage can be monitored, such as the kitchen.
  • Only share passwords with their parents.
  • Don’t post photos or videos without permission.
  • Use filtering or monitoring software if Internet usage cannot be observed.

Remember that the key to Internet safety is communication and education to avoid unsafe situations.

Photo Credit: ©1&1 Internet

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Category: Net Culture
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Happy 33rd Birthday Smiley!

33 years ago today – on September 19, 1982 – the first “emoticon” was invented: the sideways smiley face! 🙂 The invention is largely credited to Scott E. Fahlman, a professor at Carnegie Mellon University in Pittsburgh, PA. This happy combination of ASCII characters can now be found everywhere in online discussions, e-mails, and chats.

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Category: Net Culture
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Measuring Traffic to Your WordPress Site

For any website owner, knowing how many people are coming to your website is extremely valuable information. Further, understanding which types of pages or website sections are attracting the largest number of visitors can help you plan for the future success of your website. There are many services out there for tracking the traffic to your website, such as Google Analytics. These services break down the data for you into important, distinct sections.

Creating an account with Google Analytics is completely free, and simply requires adding code to the backend of your website to help with tracking. The simplest way to add this code to your WordPress site is to incorporate it into the footer.php file in your website theme, and it will automatically be included in every individual page of the site.

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Category: Developers
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List Your Products Online with .FORSALE

Looking for a creative way to sell a product or service online? The latest new top-level domain, .FORSALE, can give you a truly unique opportunity to showcase what you are selling on your website. This is the newest of more than 250 new TLDs launched for immediate registration with 1&1 in the past year. New TLDs provide a number of opportunities for all businesses to utilize a new, memorable domain name that is specific to their industry.

.FORSALE is relevant across almost any industry, which makes this new TLD one of the more desirable domain options to date. Anything from a large retail chain to a small business can benefit from this new way to display their product.

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Category: Server & Hosting
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Avoid Diluting Your Brand Messaging

Many small business owners are operating with limited resources. With a small number of employees, it can be difficult to keep up with every media channel out there in today’s increasingly social and internet-dependent environment. While it is important to take advantage of every online outlet that your customers are active, it is just as important to not spread yourself too thin. By trying to extend your brand messaging across more online channels than you can manage, you might actually be doing more harm than good.

Pick your battles

If you can’t devote the necessary amount of time to every online channel, try to focus on the two or three that are the most important for your audience. Do some basic research to find out where your customers spend the most of their time (Facebook, Twitter, Pinterest, etc.).

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Category: Tips
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January 16: Blog Review

Most Popular Blog Posts

We cover a wide range of topics each week on the 1&1 Blog. To recap the posts of the week, we have collected them below. Check out these, and several other posts at http://blog.1and1.com/!

  • VIDEO: What Drives the TYPO3 Community? (http://1a1s.us/15p) – At the third international TYPO3 Camp in Mallorca, around 100 participants came together from nine countries to discuss the latest developments and trends with the Content Management System.
  • Infographic: Importance of a Customer-Friendly Website (http://1a1s.us/15q) – In a recent infographic from SCORE, a nonprofit association dedicated to helping small businesses, the importance of a customer-friendly website for small businesses is outlined.
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Category: Blog Wrap-Ups
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A Well-Maintained Website is a Key to Success

No matter how organized and prepared you are when designing your website, it can still suffer from errors and lack of functionality if not properly maintained. Elements like links, images and files can all be affected. Therefore, consider introducing a plan for routine maintenance and evaluation of your website if you have not done so already. Now that we have embarked on a new year, today is as good a time as any to start.

Create a Plan

One of the best ways to get started with a maintenance plan for your website is to take a look at your site map. A site map – if you don’t have one – is a framework for how the structure and navigation of your website is laid out. Use this resource as visualization for each section of your website that needs to be carefully looked at. You should visit each page and manually check that every link, image, and section of text is still working and displaying as intended. Occasionally, and without realizing it, your website files could become corrupt or deleted, causing things to display incorrectly, or in some cases not at all.

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Category: Tips
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Increase the Functionality of Your WordPress Site

Templates, plugins, themes, etc. allow you to easily create a Web presence using existing tools, you can cater your website exactly to the needs of your business. There are countless plugins that can enhance the core features of the content management system – such as Jetpack. In this article we will go over some easy ways to improve the functionality of your Web project:

Add Social Elements

​With the aforementioned Jetpack plugin, you can access the most common social networks, such as Twitter and Facebook, and make it possible for your website visitors to share your content within their own networks.

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Category: Developers
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The First New TLDs of 2015 Have Arrived!

Last year, more than 250 new top-level domains (TLDs) were launched for registration, providing businesses and individual users with a new opportunity to secure a memorable, relevant domain name for their website. This week, three brand new TLDs have become available for immediate registration.

.DEGREE – This TLD could be used by educational institutions and organizations as a way to differentiate specific courses on the website. For example, a university can register specific domains for each of the majors it offers. This TLD is just $39.99 for the first year of registration.

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Category: Server & Hosting
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