Jennie Jackson

Jennie Jackson

Posts by Jennie Jackson

The SMBs & Entrepreneurs’ Digitalization Checklist

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Digitalization is one of the most popular buzzwords of 2017, but there’s no doubt that it’s a trend that’s sure to continue. The question is: what should you consider before you begin a complete overhaul of your business’ digital footprint? We’ve provided a quick checklist to help ensure that your business presence is prepped for the next wave of digital transformation.

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Category: 1&1 Cloud Server | Net World | Tips
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Trending Topic: Internet of Things (IoT)

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The Internet of Things (IoT) isn’t just about the communication between your fridge and your stove. Anyone who owns a smartwatch or tracking bracelet – otherwise known as “wearables” – is part of this phenomenon. In industry, the IoT allows for stronger and smarter connections to take place. Confused? We will give you a better understanding of the Internet of Things.

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Category: Net World
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IT trends in retail: Innovation drivers to know in 2017

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Especially for retail, the investment in information technology is important more than ever before. Missing important trends can lose customer leads quickly. These are a few of the trends and innovation drivers that IT decision-makers in retail will have to deal with in the New Year.

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Category: News
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Business website or social media profile? Combine both channels in 3 steps

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Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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3 Tips for the Digital Transformation of Your Company

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Using a cloud infrastructure to improve business procedures is often the starting point of digitalization. Nevertheless: digitalization is an extensive change – the cloud just one part of it. To provide an overview to this complicated process, we’ve compiled some advice to keep in mind when pushing the digital transformation of your company.

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Category: Cloud | Net Culture | Tips
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Using pictures properly – how to make your website an eye catcher

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Want to make a good impression to website visitors with creative and inspirational content? A picture is worth a thousand words, and in this case we show you how you can create meaningful images with self-made pictures or professional stock photos.

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Category: MyWebsite & Apps | Tips
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Three Web Hosting Trends to Keep an Eye on in 2017

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“By 2020, the average person will have more conversations with bots than with their spouse.”
—Garner Research

Gartner makes a bold claim, but it’s understandable how the future of digital can change so rapidly in just a few short years. Now that we’ve looked back at the trends of 2016, we’re looking forward to the upcoming year and imagining what’s in store for the world of web hosting. To do this, we’re comparing Gartner’s Top Strategic Predictions for 2017 and Beyond with our own expertise to determine what we can expect for the next year of the hosting industry.

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Category: Net Culture | Server & Hosting | Tips
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Customer reviews – What you can learn from feedback

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Online reviews are perfectly suitable as a marketing tool for companies. Apart from that, is there any other benefit? What can you learn from reviews? In the last part of our blog series about customer reviews, we’ll give you the answers.

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Category: Uncategorized
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Website navigation: guidance for your website’s visitors

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Aside from high quality content, the visual appearance of your website also contributes to its success. Design, colors and fonts are important, but a well-structured navigation also leaves a positive impression on visitors. This logical division helps potential customers orientate themselves effortlessly and find the information they need.

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Category: Tips
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