Jörg Strotmann

Jörg Strotmann

Head of eCommerce, 1&1 Internet

Jörg Strotmann is the Head of Product Marketing and Partner Management at 1&1 Internet, a global leader among web hosting providers. A technologist (and avid social networker at heart), Jörg has always had a love for computers and in particularly the Web and eCommerce. Having graduated with an Economics degree, Jörg’s passions lay online and so pursued a career in computing and the Internet for business. Now, with 16 years of experience in online-marketing, internet applications and agile product development in highly matrixed international environments, in both the B2B and B2C markets, Jörg is a key contributor to the growing eCommerce market. With a vision to make online shopping easier for, Jörg is dedicated to understanding consumers shopping behaviors online, and advising businesses how to meet such expectations. And as an employee of one of the largest hosting providers, this places him at the forefront of breaking trends and new technology. 1&1 Internet is a global leader among web hosting providers and one of Europe’s leading Internet service providers, serving consumer, business and developer users. 1&1’s products range from web hosting and domains to the provision of dedicated and cloud servers, email and e-commerce packages. 1&1 has operations in the UK, Germany, Austria, France, Spain, Poland, Italy, Mexico, Canada and the United States.

Posts by Jörg Strotmann

Turning Web Traffic into Foot Traffic

Open store sign

Many business owners work tirelessly for months, or even years to gain significant traffic to their website. Facebook likes, retweets, or other engagement across online platforms can attribute to this great accomplishment. But what if you have achieved this traffic goal online but not still lack the attention to your physical location?

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Category: Net Culture
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How to Turn Foot Traffic into Web Traffic

Operating a brick and mortar store while also managing a successful online presence can introduce equal parts of chance and challenge. While the time investment can be strenuous, there are strategies that can be implemented to streamline the efforts and easily encourage foot traffic to become Web traffic.

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Category: Tips
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Social Media – Identifying the Right Platforms For Your Business

For quite some time now social media has found its way into our everyday lives, equally present in business and personal relations. It changed the way people communicate by enabling them to easily share content like news, pictures, videos etc.

For the vast majority of Internet users, social media is an essential part of their digital life, especially when it comes to interaction with businesses. Due to the incredible demand of proper management of these outlets, it’s no wonder why larger businesses have dedicated teams for these purposes.

Just as each business is unique, so are social media networks. Each holds different pro’s and con’s which can help cater to different industries and missions.

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Category: Tips
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5 Easy Steps to Setup Your Personal ListLocal Account

ListLocal - Map Page

Keeping track of all the different portals and online directories that your company is listed in can be a time consuming and frustrating matter. However, it is extremely necessary to regularly check on your entries to make sure your data is consistent and updated as well as new reviews are responded to in a timely manner. If not managed correctly, search engines can penalize your ranking while misleading current and potential customers.

With 1&1 ListLocal you can manage all of your entries from one, single place. The tool will enter your business details into more than 55 online directories and listing sites, keep the entries updated and consistent, and present all customer feedback within an organized timeline. Furthermore, all this can be achieved in just a couple of minutes.

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Category: Products
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5 Tips to Increase Your Online Presence

seo desk

Being found online locally is one of the keys to success for everyone running a local store these days. When competing with online giants like Amazon, local stores can actually position themselves with a real advantage – localization. When optimizing your online presence to get the best position on search engines, you can use your locality to leverage your page rank. In fact, 4 in 5 consumers conduct local searches on search engines, and this is exactly where you can benefit while those pure online players are left out.

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Category: Tips
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1&1 List Local: Be Present Online – Get Found by Locals

List Local Featured Image

Whether you’re a brick and mortar business, a pure online player or maybe both, if consumers want to find the products you sell or the services you offer, they will do so online.

According to a study of GE Capital Retail Bank, 81% of consumers research online before visiting store. It is a fact, that online research plays a bigger role throughout the major purchase process. Consumers are shifting away from using printed YellowPages and other offline media to find local businesses. Much of this is thanks to the convenience of mobile devices. Even if you are not online, you should make sure potential customers are able to find your offline business on the Web. Otherwise, you are bound to lose serious business.

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Category: News
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