Katrina Douglas

Katrina Douglas

Posts by Katrina Douglas

4 Ways to Manage an Effective Blog on a Tight Schedule

It is always interesting to see how Businesses integrate popular trends and internet advances. For example: Facebook originally was a simple way for friends to communicate on the Web, and it has grown into one of the best tools for marketing to audiences. Youtube was a place for entertaining videos, and now most businesses have their own channels. There is another popular product of the Web that is much easier for you to work into your website, and if used correctly, can do wonders for your site. That product, is a blog.

While it seems most blogs on the internet serve as digital diaries, your business’s blog can be so much more. A blog gives you an easy way to provide information, share thoughts, give advice or even share news your readers may find interesting. While doing so, you are providing your website with fresh content that will keep readers coming back for more. This will not only help you build a following, but will make your website easier to find in search engines.

read more
Category: Tips
0 comments0

The Benefits of Performance Hosting

When maintaining your website, you should continually evaluate your specific hosting needs, and understand when it might be time for a change.

In a standard shared hosting environment, websites from several hosting customers share the same server hardware, software, operating systems, and various additional resources. Hosting content on a dedicated server differs in that each customer’s data is hosted completely separately and does not compete for resources, guaranteeing a certain level of consistent performance.

read more
Category: Server & Hosting
0 comments0

What is the Right CMS for Your Hosting Package?

If you have a 1&1 Linux Hosting package and you plan to create a website with a content management system (CMS) such as WordPress, Joomla!™ or Drupal™, you might be wondering which is most suitable for your project.

All 1&1 Click & Build Applications are open source, offering a wide range of powerful, user-friendly features. No matter what kind of Web presence you want to create, maximum customization is possible via a huge variety of add-ons. With 1-click installation and easy setup, you don’t need detailed programming or Web design knowledge to get started. But in a comparison between WordPress, Joomla!™ and Drupal™, which is right for you?

read more
Category: Developers
0 comments0

The Building Blocks of an Effective Website

What are the most important elements of websites? This may not be as simple of a question as it seems, since many websites are missing some important aspects.

5 must-haves for a successful website

1. Headline

When I visit a website I want to know two things; firstly what do they do, and secondly do they have what I’m looking for? So why is it that when I visit a lot of sites, there is no headline that tells visitors who they are, what they do, or what their unique selling point is? In essence, not having a headline that tells visitors what you do is a bit of a wasted opportunity. Here are some examples of websites with good headlines:

read more
Category: Tips
0 comments0

Build a Successful Web Presence, Not Just a Website

Web-Design

Simply getting online isn’t enough. These days it’s very easy to build a website, however it’s not so easy to build a successful web presence.

A website is simply a vehicle for building a successful web presence; it’s the central hub for all of your business’s online activity, but it’s often just the beginning of your journey towards online success.  The task remains to attract, engage and retain the customers and prospects that visit your site.

Content Marketing: you must have heard the buzz?

There are lots of complicated definitions of content marketing, but I like to keep things simple – so my favorite is this one:

“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one”. – Robert Rose

read more
Category: Tips
0 comments0