Karen Gräper

Senior PR Manager Hosting

Posts by Karen Gräper

“A Shakespeare quote is not yet a play” – opportunities and developments in content marketing

Content marketing is currently on everyone’s mind. But what exactly does it mean and how does good content help in terms of search engine optimization (SEO)? 1&1 SEO expert Torben Henke discusses what makes a difference with good content and why a Shakespeare quote is not yet a play.

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Category: Net World
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How to Create and Use a Do-It-Yourself Soft Lightbox

Written by Thomas Kragelund, CEO and founder of Pixelz

Soft lightboxes are invaluable to product photographers. Whether you purchase this epic piece of equipment or design one yourself out of household items, you absolutely need a softbox or two in your photography studio. This DIY photography hack can greatly enrich your product photography!

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Category: eBusiness | Tips
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The Pixelz Product Image Report: What 13 Million Edited Images Can Teach You

Written by Thomas Kragelund, CEO and founder of Pixelz

Have you ever wondered if there’s an industry standard for product images? And why do people make the choices they do when it comes to properties like background and alignment? Well, at Pixelz, we certainly wondered! About a year ago, we took the data from over twenty thousand customers and seven million edited product images in order to find some of the answers to these questions. You can see what we found out in our original in-depth product image report blog post.

However, a year is a pretty long time on the internet, and we wondered if any new trends had developed since then. We’ve now refreshed that data for 1&1, and now have a summary that analyses 13 million edited product images. That’s the seven million from our original report, plus six million more recent images.

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Category: eBusiness | Tips
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Get to know our experts – Ive Van Riet

As Head of Commercial Management for 1&1 Web Hosting, Ive Van Riet is responsible for the international management of all web hosting products.  Ive and his team are in charge of the commercial aspects of the entire 1&1 hosting portfolio. In addition, he is responsible for the development of commercial strategy including product positioning, marketing and pricing strategy.

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Category: Products | Server & Hosting
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7 ways for businesses to trigger sales tax nexus

Written by Whitney Williams

If you’re a company or have an online store that collects sales tax, knowing your nexus is absolutely crucial to getting sales taxes right. However, besides knowing your nexus you also have to make sure you are charging the right rates in all places where you are obligated to collect. Automating this process with specialized software can offer greater accuracy while saving time and trouble.

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Category: eBusiness | Tips
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Easy to integrate into your own website: MyStore even more intuitive

You already have a website and have been wondering for some time, should you sell your products online too?  If so, now is the right time to put this idea into action. Recently, we’ve been working to improve MyStore within MyWebsite with an optimized design and much more intuitive user interface.

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Category: eBusiness | MyWebsite & Apps | Products
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