Morgan Baum

Morgan Baum

Public Relations Intern

Currently a PR Intern at 1&1 Internet, Morgan Baum is working towards her B.A. at Eastern University. As an English writing major with a minor in communication, she is balancing a full-time class schedule, interning at 1&1, and running a swing dance club on campus. With her busy schedule, she is most likely out of coffee.

Posts by Morgan Baum

The Social Schedule: Best Times to Post on Social Media

Social-Media-Network

Deciding how often to post to social media platforms is hard enough without having to determine what day of the week and what time of day to post. However, understanding the most opportune times to publish content in order to increase engagement is an important part of running successful campaigns on multiple social media platforms. Use the infographic below to quickly reference the best schedule for reaching your audience on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google+.

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Category: Tips
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What is Mobile first?

When designing a website, traditionally one would first think about how it would appear and function on a desktop computer and then later consider optimizing it for alternative devices. ‘Mobile First’ is the reverse of that concept and starting with – you’ve got it – mobile devices like smartphones and tablets. While the most common way to approach Web design is from the largest to the smallest screen, Mobile First suggests that the designs will be stronger when working from the smallest platform to the largest. With more and more people reaching for their phone for browsing and shopping online, it’s essential to have a mobile optimized website. So, why not start there?

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Category: Tips
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The Path to Effective Content Marketing

Content marketing is an approach fixated on creating and delivering relevant, essential, and consistent content to appeal to a specific target audience. By doing this correctly and reaching your target audience with effective content marketing, you can easily turn hard work into profit. There are five steps on the path to effective content marketing. From defining goals to executing your strategy, learn how to optimize your content marketing plan and tailor it for search engines, public relations and social media.

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Category: Tips
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Blogging 101: Mishaps and Know Hows

Writing blog posts is not as easy as many people think. There is more to it than simply sitting and typing. Help your blog to stand out and represent your company in the best possible way by ensuring these points are always considered in your blogging process. These eight tactics are designed to help you avoid some common mistakes that many bloggers encounter.

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Category: Tips
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More Than 275 New Domain Endings Now Available from 1&1!

Another round of new top-level domains (TLDs) are ready for immediate registration! Your website can now end in .COACH, .LEGAL, .MEMORIAL, .MONEY, .CRICKET, .VOTE, .PARTY or any of the other 275+ alternatives. Boost your online presence with a new top-level domain and express yourself in an attractive and creative way. Take a look at some of the ways these newest TLD possibilities can be used to benefit your brand:

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Category: Products
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Managing your brand on multiple social media platforms

Social Media for Businesses

Millions of people visit social media sites each day and it is important that if they happen upon your page that the viewer be pleased with it. Maintaining one social media page is simple. However, when managing more than one, the difficulty increases. For the purpose of this article, I will focus examples on Facebook, Twitter and blogging.

These are three areas that are important when reviewing your approach to social media across platforms:

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Category: Tips
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Three New TLDs Are Available Today – .WORK, .DELIVERY and .ENERGY!

Your Domain

Beginning last year, more than 250 new top-level domains (TLDs) have been launched for registration, allowing businesses and individual users the opportunity to pursue a memorable, relevant domain name for their website. Today, three brand new TLDs are available for registration. Spice up your domain with one of the creative new endings such as .work, .delivery, or .energy.

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Category: Products
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