Melanie Schweitzer

PR Manager Hosting

Posts by Melanie Schweitzer

Trustbadge Testimonials: Word of Mouth Marketing for your 1&1 MyWebsite

Written by: Maria Kunz

One of the most effective forms of marketing is feedback and positive reviews from customers. According to a study by BrightLocal, 92% of consumers read online reviews to determine which business to choose. The study also shows that people trust and value online customer reviews as much as personal recommendations.

The internet makes it easier than ever before for website owners to collect recommendations from customers and use that information to improve their services. Consequently, it is easy for consumers to obtain not only personal recommendations, but also gain access to genuine and verified customer feedback from other customers around the world.

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Category: MyWebsite & Apps
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Get to know our experts – Silvio Schimke

Whether it’s optimizing your company’s website for search engines, creating professional newsletters, or listing important company details in online directories: Our product experts are constantly working to provide the solutions businesses need to succeed online. Silvio Schimke and his team are the 1&1 experts behind our online marketing products.

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Category: Tips
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Build local connections online – Alignable for 1&1 customers

When it comes to relationships, quality is more important than quantity. This applies especially to small and medium-sized companies. Instead of connecting with hundreds of people, it is essential to build a network of trusted local business owners and industry peers who share common goals and needs. 1&1 customers can now establish their own local business network with Alignable.

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Category: Uncategorized
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Achieve the right category structure for your online store

By Richard Stevenson, ePages

By ensuring a clear structure you can help visitors find their way and so make the shopping experience an optimal one.

Every online shopper has a particular aim in mind. Susan, for example, seeks the very best price for a new iPhone. Ben is on the hunt for a low-cost kettle with a 1.7 litre capacity, while Mike is looking for an up-to-date electronic item as a birthday gift. Although all three customers have different ideas, they’re all pursuing the same goal: to find the right product as quickly as possible.

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Category: eBusiness
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Five ways to a brilliant online shop design

By Richard Stevenson, ePages

Consumer expectations are increasing all the time. What should merchants consider if they are to beat their competition?

Nowadays it can be challenging for online retailers to identify a genuine product niche. To make their shop successful they therefore need to find additional points of difference – its ‘USPs’ or unique selling points. Particularly important in this context is what is termed the ‘buyer experience’, which depends largely on an appealing shop design. Design trends can come and go – what’s seen as trendy today can very soon start to look dated or tired. However, below we highlight the design fundaments that have stood the test of time, and have a real business case to them:

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Category: eBusiness
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Transact: Monetizing and Growing your Business Online

POWr

by Eric Swoyer

In this series, we’ve shown how 1&1 MyWebsite can help you quickly build a website to tell your story, by being present through an optimized online presence with high quality content, and interacting through feedback and communication channels for your customers to contact you. But now it’s time to think about the bottom line: revenue. Bringing your business online is great for brand building and gaining exposure. But the underlying goal of your website is to drive more business and complete more sales.  What’s the point of a website if it doesn’t work for you?

Today, we’ll explore some simple but powerful tools to increase conversions and drive more sales through your 1&1 MyWebsite. Specific details will vary from industry to industry, and business to business, but the underlying tenets are the same. And once again, we’ll be highlighting how free tools from POWr Plugins can get you up and running in no time.

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Category: MyWebsite & Apps | Uncategorized
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Special offer for 1&1 MyWebsite users until December 31st: Get 1-year free access to the Appointment Scheduling software by Agendize

Christmas has come early for 1&1 customers! Agendize, a leader in online booking serving over 100,000 businesses worldwide, is offering free 1-year access! To take advantage of this special offer, customers just need to book a setup call before December 31st and use promo code “Agendize1and12016.” An Agendize expert will then help users create their very own booking button.

In June 2015, Yodle surveyed 6,000 US adults on the perception of their local businesses. 62% answered that they either expected local business to provide online scheduling, or believed it set a business apart from the competition – consumers want to book appointments online, and this is your opportunity to let them!

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Category: MyWebsite & Apps
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Shippo simplifies shipping for 1&1 MyStore

Helping to streamline everyday tasks for website owners, 1&1 MyWebsite offers applications for almost every requirement. The latest addition to an already extensive selection is Shippo, a tool for owners of online shops. By automating the creation of shipping labels, the whole shipping process is streamlined for 1&1 MyStore users.

When starting an online business, the first sales and orders are particularly exciting. But the more successful a website gets, the more time is needed to manage the administrative burdens and other adhoc responsibilities. 1&1 offers quick and easy solutions, regardless of whether a business requires a professional website or online shop. With 1&1 MyWebsite Pro, a professional website comes with an integrated online shop as standard – MyStore. The intuitive features and applications included with 1&1 MyWebsite free up your time helping users to focus on core business tasks.

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Category: eBusiness | MyWebsite & Apps | Products
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