Nick Peers

Nick Peers

Technology Writer

Nick has been writing about technology since 1994 when he started out as a staffer at Future Publishing. Since going freelance in 2003, he’s expanded his portfolio to over 50 magazines and websites, including CNET, LifeHacker UK and Computeractive. He specialises in writing plain-English tutorials and help articles.

Posts by Nick Peers

6 Ways to Optimize Website Images

Images are a key component in Web design. Not only do they convey messages and help to maintain visitor’s attention, they also play a role in how fast and responsive your website is. Striking the best balance between image quality and site loading times will keep your visitors happy. It’s important to consider format, size, compression, and more when choosing images for your website. Use these six tips and tricks to ensure ensure your web pages aren’t held back by their images.

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Category: Developers | Tips
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Using 1&1 Webspace Explorer to Access Hosted Files

1&1-Control-Panel

With 1&1 Webspace Explorer, you can efficiently manage your Web space at any time. The tool works in a similar way to any standard FTP client, but has several advantages: first, it’s tailored towards making your Web space as accessible as possible, second its intuitive and familiar interface makes it easy to navigate, and third you can access it from any internet-connected computer with a Web browser via your 1&1 Control Panel. Use this guide for information about accessing the tool, performing file operations, and getting more from your 1&1 Package.

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Category: Server & Hosting
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Tips & Tricks for Defining Your Audience Persona

Effective content marketing begins with writing for your target audience. If you’re not writing the types of articles your audience wants to read, it’s all immaterial. Take the time to investigate who is already reading your content and define who you want to read your content. With this information in hand, you’ll be able to tailor your content and optimize your results. Use these tips and tricks to identify your audience.

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Category: Tips
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The Basics of a Successful Facebook Contest

Advertising with Facebook

Everyone likes to win and everyone likes free stuff, so it’s no surprise that social media contests are popular. Facebook contests are perhaps the most useful for brands – they can attract attention, boost likes and engagement on your Page, increase sales and product visibility, and more. These competitions, however, are more than just fun and games. It’s important to review the rules and regulations of Facebook, as well as any legal guidelines, when hosting a contest on the platform. This post outlines the basic information you need to consider when running a contest on Facebook.

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Category: Net Culture
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10 essential (and free!) tools every blogger needs

Anything that can save you time is always welcome, so let’s cut to the chase: here are 10 wonderful online tools you can use to help with all aspects of your blogging.

Content Strategy Helper Tool

Struggling to come up with topics for your blog? This handy Google Drive-hosted spreadsheet makes it easy to search a wide range of online sources for content ideas based on keyword searches. The latest version also adds a Trending section, suggesting topics based on what’s hot right now.

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Category: Tips
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5 Step Twitter Profile Makeover That Shows Off Your Brand

It’s been a year since Twitter rolled out its new profile design, placing images front and center when you visit a profile page. For businesses and marketers the redesign offers a fabulous opportunity – the chance to firmly associate your branding (logo, color scheme, and so on) with your Twitter profile. Here are five quick tips to ensure your profile is doing its part to raise your social visibility.

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Category: Net Culture
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Why and How You Should Syndicate Your Blog Content

One way to raise your blog’s profile is through syndicating your content to other platforms and sites. It enables you to share your posts with a wider audience, hopefully leading to more direct visits to your own site. From selling more products to simply growing your blog’s readership, syndication can boost your results for almost any goal.

When it comes to syndication, you have the choice of syndicating all of just a snippet of your content. If you’re trying to promote a product or idea, then syndicating an entire article makes sense. This option gives you a strong Call-to-Action and lures people back to your site after they read it. However, if you’re promoting your blog, then providing people with a means of reading the entire article elsewhere could be self-defeating. In this scenario, it’s far better to provide a small preview. This can be as short as a headline, but you’ll likely find more success with a headline and snippet of the main text to draw people in. If your intro hooks them, they’ll need to click and head over to your site to read the rest.

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Category: Tips
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8 Ways to Increase the Reach of Your Facebook Posts

Advertising with Facebook

With its focus on showing “top stories” rather than simply displaying posts in chronological order, Facebook is forever tweaking its news algorithm to determine which posts should rank highest. Trending topics now find themselves boosted, as do those that receive a lot of engagement in the form of likes, shares and comments (and once someone has a read a post, it’ll continue to show up in their feed as new engagement occurs). Therefore, knowing what to post to your Facebook Page – never mind when and how often – can be a tricky task. In this blog post, I’ve rounded up some useful tips to help you boost your brand’s visibility and engagement on Facebook.

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Category: Net Culture
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11 Tips and Tricks to Write Quality Tweets

Content is king, even in the world of 140-character Tweets. In this blog post, I’ll reveal some useful tips and tricks for getting your profile noticed through the quality of your posts.

  1. Target the right topics

Keep an eye on the trending topics in your timeline – look for hashtags relevant to your business and contribute to the conversation. Make sure what you add is valuable, and the hashtags will instantly make you visible to a larger audience. Consider adding a second, equally relevant, hashtag to widen your reach further.

  1. See what works
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Category: Net Culture
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6 Apps to Boost Your LinkedIn Company Page

It goes without saying that your business should be making use of LinkedIn to connect with others. Part of that process involves developing a Company Page, which I covered in a previous blog post. Once your page is up and running, staying on top of it on a day-to-day basis, while increasing your exposure and engaging with your followers, can be a tricky task. Thankfully, there are apps and services that can help – here’s a collection of some of the best to try.

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Category: Tips
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