By Nino Tomasetti, Domains Product Manager, 1&1 Internet
Today at HostingCon Miami, I participated in a panel with other domain experts to discuss the benefits of new top-level domains (TLDs). As the Internet world prepares for the launch of what will be hundreds of new domain name possibilities, it is important to realize just how much potential these new names can have for businesses.
For small businesses and new businesses especially, the ability to register a short, memorable domain name for their website is the largest benefit. The .com world is of course very popular among website owners and visitors, but that popularity also causes the namespace to become quite crowded. When businesses struggle to find a relevant domain name their audience exposure struggles.
Category: Net Culture