Priya Kapoor

Posts by Priya Kapoor

Video: The Business Show Interview with Emma Jones

Recently 1&1 Internet attended The Business Show at the Olympia London, where 1&1 experts presented a series of ‘Get Online Workshops’ addressing the fundamentals of starting your own business.

Emma Jones, Small Business Owner and Founder of Enterprise Nation, discusses her takeaways from the panel.

“One of the key things that defines small businesses at the moment is their content, and actually one of the great ways to be found online is to have engaging content on your site,” she said.

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Category: Net Culture
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Social Media Should Complement Your Website

Social-Media-Network

Social media pages have millions and millions of users worldwide, and because of this huge audience, many large and small businesses realize the marketing potential that it has. There is a strong case for this – 29.5 million fans have already liked Starbucks’ page on Facebook, for example, creating a daily communication channel between the company and their customers. All big consumer brands are now very much aware of what social media can do for their business, but social media isn’t enough on its own.

Better Together

Social media is obviously a great asset for a business to have when looking to publicize and strengthen its brand on the Internet; however it should be seen as a complement to a website, not as a replacement.

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Category: Tips
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A Simple Guide to Understanding Basic Website Lingo

Getting your business online isn’t difficult, but sometimes it seems that everyone in the online world is speaking another language. But many of these internet terms, or ‘jargon’, aren’t as complex as they first seem. Once you’re able to understand these terms you’ll be amazed at how easy it is to get online.

Website hits and traffic

A website ‘hit’ is the term used to describe a visitor to your site, one visitor = one website hit. ‘Traffic’ on the other hand is used to describe the total number of hits. So a rise in individual hits would lead to a spike in traffic.

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Category: Net Culture
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Best Practices for Website Images

Finger pointing to image

Effective images are necessary to attract the ideal visitors to your website. As a small business owner, you may not have the photography or design skills, so what do you do? In this article we will go over several techniques for illustrating your website.

Which images are best?

You need to select pictures that are going to get across the message you’re trying to tell. Having a stunning image of a galaxy is all well and good but if your website is about selling children’s toys it may confuse visitors. When picking an image the most important thing to ask yourself is, is this relevant and does it help tell the story of my business? You want visitors to have an idea of what your website is about before they even read anything.

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Category: Tips
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An Effective Website Increases the Impact of Your Business

Web-Design

Compared with television, radio or billboard advertising, the internet is a cost-effective way of getting your business in front of your target audience. The internet is still growing at an incredible rate, roughly doubling in size every two years. This rapid expansion is due to how easy it is for anyone to register a domain name and build its website.

But building a website that’s really going to have an impact on your business takes planning.

First let’s take a look at the basics.

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Category: Tips
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PHP 5.6.0 Full Version Now Available!

php

Earlier this year, developers could try out the latest version of the PHP scripting language, PHP 5.6, as a beta version. Now PHP 5.6 is available as the full version, promising enhanced performance alongside a wide range of additional features.

In addition to some important bug fixes, this latest major release of PHP includes an update for the PHP debugger phpdbg, with an interactive, integrated SAPI module. In terms of security, PHP 5.6 provides hash_equals () and enhanced use of SSL/TLS, plus improvements to the gost-crypto hash algorithm. This new version also offers simplification of the ‘password hashing API’, as well as new generators and coroutines.

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Category: Server & Hosting
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This Weekend: 1&1 to be Platinum Sponsor for JoomlaDay Cologne

1&1 Joomla Specialist, Viktor Vogel has a busy Friday and Saturday ahead of him, as he attends JoomlaDay in Cologne, Germany. This weekend Viktor will be surrounded by other CMS enthusiasts as they come together to share their experiences and advice about all things Joomla! The community enjoys the opportunity to discuses developments within the industry as well as learn new and exciting techniques. Our very own Viktor will even be conducting a helpful workshop for all those in attendance.

Starting back in 2005 under the name Mamboday, the first global meeting of the Joomla! community took place in Boon, Germany. Now in its ninth year and with 1&1 celebrated as a Platinum principal sponsor, this year’s event is held at the Maternushaus, Cologne, on September 12th and 13th.

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Category: Developers
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What is the Cloud, and How Does it Help Small Business?

© tameek - Fotolia.com

What is the cloud?

In simple terms, the ‘cloud’ describes any IT service that is delivered via the Internet. For example, a file sharing tool like Dropbox or a data back-up service all live in the ‘cloud’. This has revolutionized the IT industry because it has changed the entire model of IT delivery. Previously, companies would hold company data on-site, but now this responsibility is shifted to a third party.

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Category: Cloud | Server & Hosting
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Creating Effective Writing for Your Business Website

Copywriting_big1

No matter the size of your business, an effective communication strategy is key. Whether email, phone, or in-person, the way you communicate with current or prospective customers is essential.

Freelance copywriter Julian Abel (www.julianabel.com) has over ten years of experience across a broad range of industries. He says that effective copywriting is a craft: “Most people can write an effective email, but writing effective, targeted marketing copy takes experience.”

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Category: Tips
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Don’t Miss the Opportunity for a Website Makeover

As a small business owner with a website, you know of the difficulties in maintaining an up-to-date online presence that reflects positively on your product line. As your business and your target customers evolve, it is necessary to adapt your website and make it more user-friendly. As you get busier, however, it can be difficult to find the time to make any adjustments, and it is easy to let your online presence remain stagnant.

The good news is that 1&1 Internet and Small Business Opportunities magazine are launching a Website Makeover! If you your website is in need of some fine tuning or a complete overhaul, submit your full name, company name, phone number, email address and website domain to websitemakeover@1and1.com. Include 100 words about why you want a new website, what you are looking for and what you need to make your online presence even better. Once all the nominees are gathered, the most makeover-worthy websites will be selected and announced as winners!

If selected, your company will get the opportunity to have a 1&1 website design expert customize your website especially for you. A personal consultation will help identify the needs and wants for your business website as well as your overall company goals. After combining your ideas with a designer’s expertise, the website will get a complete makeover and be reintroduced through 1&1’s MyWebsite product – Free of charge for 6 months. Additionally, a feature in an upcoming issue of Small Business Opportunities will showcase your new and improved website as well as your business.

Details: You must have an existing website in order to win. Deadline is October 1, 2013. Makeover results will be announced on sbomag.com on December 3, 2013 and in Small Business Opportunities March 2014 issue, on sale December 3, 2013.

How To Submit Your Site For The Makeover

– Email websitemakeover@1and1.com with:

o Full name

o Company Name

o Phone Number

o Email address

o Domain

o 100 words of why you need a Website Makeover

What You Will Win:

– 1on1 consultation with a website design expert

– A professional website customized to your business by industry experts

– 6 months FREE of 1&1’s MyWebsite

– A Small Business Opportunities feature on your new website

Photo Credit: ©iStockphoto.com/digtialstorm

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Category: Service
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