Raphaël Iscar

Raphaël Iscar

Digital Communication & Marketing Manager, Agendize

Posts by Raphaël Iscar

How Call Tracking helps SMBs analyze marketing performance?

Leads to Sales

Keeping track of business and customer’s phone interactions can offer valuable insights on the performance of marketing campaigns.

What is call tracking?

First and foremost call tracking is the telephone version of web analytics. With the creation of a unique telephone number, your business can use it in advertising and other marketing efforts to track their performance. Through this process, a certain amount of data can be collected including the number, location, duration and time of the call.

read more
Category: Tips
0 comments0

3 Solutions to Improve Customer Experience Management

Woman-Customer-Service-Rep

CEOs and business leaders of all kinds are constantly facing challenges to address customer experience management (CEM). While there are many questions when incorporating CEM to any business plan, we provide CEOs with effective solutions for their top 3 concerns regarding customer experience management.

Impact of Engaging Customers

It was found that 28% of CEOs agree that customers expect faster interactions. Catching customers “on the fly” has become increasingly important in order to provide them with the information they are looking for at the most convenient moment. As a matter of fact, businesses focusing on customer experience perform better than those who don’t:

  • 16% revenue increase with cross and up-selling (versus 8% without CEM strategies)
  • 9.8% increase in customer lifetime value (versus 1% with no CEM)
  • Lower average cost per customer contact

Due to these facts, it is important to empower customers with the ability to contact businesses through multiple communication tools, at all times.

Cross-Channel

Introducing new customer engagement channels can be a challenge for CEOs as 27% list it as a top concern. No matter how a customer decides to contact a business, be it by phone, email, chat or online appointments, they still expect the same level of customer service.

A program, such as Agendize, offers a solution to interact with customers on all the communication channels from a single platform. From the business’ website, consumers can call or chat via the Click to Call or Live Chat buttons.

Mobile and Social

As consumers are demanding new ways to interact with a business, CEOs need to be original and inventive in the solution they provide to their online consumers. 33% of CEOs acknowledge the pressure of customers expecting a consistent experience across multiple touch-points. Today, consumers love to connect with brands through mobile and a social media channels. And it is important for businesses to find an engagement solution that can work seamlessly across these new devices. The Agendize solution can be implemented on multiple channels including website, mobile sites or even a Facebook page. Also, the Online Scheduling application is mobile-ready – making it available for both consumers and business operators anywhere, anytime from any mobile device.

Photo Credit: Agendize

read more
Category: MyWebsite & Apps
0 comments0

The Role of Click to Call in Business Success

customer-service

Click-to-call has been a successful business strategy for companies across multiple industries. The Web-based form of communication involves a user clicking on an object on the Web, and then is immediately connected with another person in real-time, either by phone call, text or chat. In 2013, Google commissioned Ipsos to conduct a study on their click-to-call buttons. The study looked at 3,000 mobile searchers who had recently made purchases to better understand the role, if any, that click-to-call played in their purchasing decisions. The results showed that 70% of mobile searchers use click-to-call and that calls are an important channel for consumers.

Proving the positive impact that employing click-to-call features can have for a business, it is important to understand your options. While there are many types of click to call buttons, including our own Agendize website based version, in this post we’re going to focus on the importance of generating phone calls via click to call in general.

read more
Category: Uncategorized
0 comments0

Top 5 CEO Motivations to Address Customer Experience Management

hosting for retailers

New technologies will forever be developed and continue to make their way into our fingertips. These constant launches greatly affect the way in which we interact with both individuals and businesses. Customer Experience Management (CEM) specifically addresses these technological launches and looks at how the new technology affects consumer behavior.  Business owners who study CEM help gain understanding on how they can best compete in this new landscape.

What’s CEM?

First, we need to properly define Customer Experience Management. CEM is “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”

read more
Category: Net Culture
0 comments0

10 Online Customer Service Mistakes that are Crippling your Business

customer-service

In order for a company to be successful, great customer service is a necessity. Both for businesses and in the eyes of consumers, customer service has the power to completely mold the reputation of a business. However, customer service has grown far past the idea of a simple smile or warm “hello” on the phone. The role of the Internet has changed the game for businesses wanting to stay on top.

read more
Category: Net Culture
0 comments0

Is Social Media Worth It For SMBs?

Social-Media-Network

There is no arguing the strong role social networks play in our everyday lives. A simple tweet has the power to bring down the price of company  shares on the stock market and a video on Facebook can help raise millions to dollars and global awareness to worthy causes. Agendize wants to know: what does any of this have to do with small businesses?

Looking at the facts, about 2/3 of the world population has a profile on a social network and roughly 400 million tweets are sent per day, the answer is obvious. However, it is important that business owners learn how to be effective with their social media activity in order to best leverage the influential platforms.

As with starting any kind of new campaign, SMBs need to have a plan in mind. Knowing what goals you wish to achieve with the new strategy can help save you time, money, or both.

read more
Category: Net Culture
0 comments0

Importance of Mobile for Your Website

Mobile-Optimized-Websites

Creating and managing a website is an essential part of a business’ online marketing campaign. In addition to a professional and effective website, social media accounts, public forums as well as blog contributions all come together to form a company’s online presence. Recently, the use of mobile websites has been added to this list. Now considered a necessity for any business’ online marketing strategy, mobile friendly websites are a must due to the wide spread adoption of smartphone and tablet technology.

Don’t believe us? Check out these stats…

read more
Category: Net Culture
0 comments0

How SMBs Can Benefit from Operating Inside the Cloud

Cloud-Computing

Cloud solutions offer amazing benefits for small and medium sized business owners who rely on technical services to keep their business running smoothly. But what does a cloud solution actually mean and why are they specifically good for SMBs? Agendize found the answers to these questions and applied them to solutions now available on leading marketplaces.

read more
Category: Cloud | Server & Hosting
0 comments0

4 Reasons Why Retailers Need to Use Online Scheduling Tools

Research from Capgemini explained the rapid adoption of digital retail channels. The study found that retail sales in America are expected to reach $370 billion by 2017. This number is expected to rise from $231 in 2012. Capgemini also identified appointment booking to be one of the elements that drives this big shift towards online purchasing decisions.

Online scheduling tools, like Agendize, are great solutions to help generate more traffic online as well as happier customers. So how can you benefit?

read more
Category: MyWebsite & Apps
0 comments0