The user experience (UX) is central to any online service. It should be easy, intuitive, and pleasing to use; delivering service or content without needing any special technical understanding. We’ve become used to well-designed, clean interfaces, with features specially created to improve our online experience. These features seem to change constantly – with new elements added, redundant elements taken away, and existing features tweaked slightly all in the name of creating a better UX. It’s becoming more evident, however, that improving our experience is not the main motivation for these changes.
Facebook rules the roost when it comes to unannounced UX changes. Every now and then, they will introduce a new feature, or take away a much-loved one, leading to frustrated posts from users across the globe. Often, it seems that features are changed simply to increase money making opportunities. Already this year, we have seen auto-play video ads on our timelines.
Category: Net Culture