Rafael Laguna

Rafael Laguna

CEO, Open Xchange

Posts by Rafael Laguna

UX Updates – Improving User Experience or Increasing User Exploitation?

Rafael Laguna, CEO Open-Xchange

Rafael Laguna, CEO Open-Xchange

The user experience (UX) is central to any online service. It should be easy, intuitive, and pleasing to use; delivering service or content without needing any special technical understanding. We’ve become used to well-designed, clean interfaces, with features specially created to improve our online experience. These features seem to change constantly – with new elements added, redundant elements taken away, and existing features tweaked slightly all in the name of creating a better UX. It’s becoming more evident, however, that improving our experience is not the main motivation for these changes.

Facebook rules the roost when it comes to unannounced UX changes. Every now and then, they will introduce a new feature, or take away a much-loved one, leading to frustrated posts from users across the globe. Often, it seems that features are changed simply to increase money making opportunities. Already this year, we have seen auto-play video ads on our timelines.

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Category: Net Culture
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Guest Post: How Your Data Can Be ‘Weaponized’ Against You

Rafael Laguna, CEO Open-Xchange

Rafael Laguna, CEO Open-Xchange

It seems somewhat appropriate that 2014 is the year when ordinary Web users have begun to seriously question how the Internet is working for them and what impact it is actually having on their lives. It’s 30 years since 1984, the year when George Orwell envisioned that massive state surveillance and always-on content delivery systems would be used to both control and monitor us. 1994 saw the beta release of the first tracking cookie – it was then possible to monitor which sites we visited, a virtual trace of our fingerprints left over the Web.

Significantly, it is also 10 years since Google changed the game with the launch of Gmail.

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Category: Net Culture
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One to One with 1&1

Open-Xchange-Devices
Rafael-Laguna-Headshot

Rafael Laguna, CEO Open-Xchange

I recently had the pleasure of sharing a stage with Julian Assange via video link at World Hosting Days, and listened intently to his views about ownership and protection of our own content. Powerful stuff.

We all need to protect our own content. If the Snowden revelations taught us anything, it’s that responsibility lies with the user – we sadly can’t trust the big Internet companies when it comes to managing our personal data. In our eyes, customers need the combination of  a honest service provider that do not fool around with users´ data and software that takes care of content encryption to provide the bedrock for secure services both now and in the future.

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Category: Developers
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