Fonts have a major impact on how we interpret the words we read, and different typefaces can have different personalities. For example, Comic Sans is widely regarded as a friendly (even immature) font, whereas Times New Roman as sophisticated and trustworthy. Thanks to the Internet, a simple Google search for “web fonts” will return hundreds of thousands of results—so which font is best for you? In the words of Frere-Jones’ Nina Stössinger:
“Formulate a job description for the font. You don’t just want to hire anyone.”
Read on for a brief overview of font basics, pairing tips and resources to help you create an irresistible website.