Category Archives: Tips

Analytics 101: Turning Data into Insights

Whether you’re running a company website or a personal blog, it’s important to find out how the content you create is performing, and how you can improve upon it. Tools such as Google Analytics and 1&1 SiteAnalytics are easy to “set and forget,” and can be incredibly useful for turning large amounts of data into actionable insights.

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Category: Products | Tips
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Five security tips for business devices

In the digital business world, desktop PCs, laptops, tablets and smartphones are particularly valuable work items. Not only because they facilitate everyday work, but also because they store important company data. Without security, these devices are vulnerable to malware, viruses, and unauthorized access by criminals. However, comprehensive protection is neither expensive nor time-consuming: follow these five tips to be on the safe side.

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Category: Net World | Tips
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How to Create Your Own Social Media Graphics

Whether you’re running a business or working as a solo entrepreneur, it’s important to use social media to your full marketing advantage. After developing an overall content strategy, you’ll need to create a library of visual assets that are highly shareable and can get you noticed. From photos, banners, infographics and more, there are plenty of options for creating social media content. Read on for a few tips to get you started.

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Category: eBusiness | Tips
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New web hosting portfolio: how to adapt your web project’s performance

The internet is becoming infinitely more complex as more information, products and users are added. With the constant need to update product portfolios or react to increasing demand, the needs of online businesses are also becoming more sophisticated. 1&1 is responding to these business needs with tools for improved performance and flexibility as part of its Next Level Hosting, which will ultimately allow companies to react quickly to dynamic environments.

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Category: Server & Hosting | Tips
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How to Combine Fonts for Your Web Project

How to Combine Fonts for Your Web Project

Fonts have a major impact on how we interpret the words we read, and different typefaces can have different personalities. For example, Comic Sans is widely regarded as a friendly (even immature) font, whereas Times New Roman as sophisticated and trustworthy. Thanks to the Internet, a simple Google search for “web fonts” will return hundreds of thousands of results—so which font is best for you? In the words of Frere-Jones’ Nina Stössinger:

“Formulate a job description for the font. You don’t just want to hire anyone.”

Read on for a brief overview of font basics, pairing tips and resources to help you create an irresistible website.

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Category: Tips
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Top Level Domain and more: The Big Domain Glossary (Part 1)

If you want to register a domain, there will definitely be a lot of terms and shortcuts you might not know. This is why we created a glossary that lists the most important terms regarding domain hosting. So let´s start with the basics: what is a domain and how do the subcategories differ?

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Category: eBusiness | Tips
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Threats on the Internet – Types of Scams

From conducting business, shopping or simply staying in contact with friends abroad, nearly everything can be done via the internet. Unfortunately, scammers try to collect sensitive data from your web activities to use for their own purposes. In this article, you will learn which methods scammers often use, and what precautions you can take to avoid losing sensitive data.

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Category: Net World | Tips
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Do you know what your server is capable of? Part 2

Security is a very important topic in every aspect of our company. This is why customers of the 1&1 server portfolio have numerous options for saving and protecting their projects. In part 2 of this series, we explain best practices for protecting your server.

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Category: Tips
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Buy a previously registered domain: 1&1 starts Premium Domain Service

Want to start a new web project, but your desired domain is already taken? This can be annoying at first, but it’s no reason to forego your favored domain. With the 1&1 Premium Domains Service, you now have the opportunity to purchase already assigned domain names at 1&1.

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Category: Products | Tips
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Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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