Category Archives: Tips

The SMBs & Entrepreneurs’ Digitalization Checklist

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Digitalization is one of the most popular buzzwords of 2017, but there’s no doubt that it’s a trend that’s sure to continue. The question is: what should you consider before you begin a complete overhaul of your business’ digital footprint? We’ve provided a quick checklist to help ensure that your business presence is prepped for the next wave of digital transformation.

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Category: 1&1 Cloud Server | Net World | Tips
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Business website or social media profile? Combine both channels in 3 steps

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Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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3 Tips for the Digital Transformation of Your Company

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Using a cloud infrastructure to improve business procedures is often the starting point of digitalization. Nevertheless: digitalization is an extensive change – the cloud just one part of it. To provide an overview to this complicated process, we’ve compiled some advice to keep in mind when pushing the digital transformation of your company.

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Category: Cloud | Net Culture | Tips
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Using pictures properly – how to make your website an eye catcher

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Want to make a good impression to website visitors with creative and inspirational content? A picture is worth a thousand words, and in this case we show you how you can create meaningful images with self-made pictures or professional stock photos.

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Category: MyWebsite & Apps | Tips
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Three Web Hosting Trends to Keep an Eye on in 2017

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“By 2020, the average person will have more conversations with bots than with their spouse.”
—Garner Research

Gartner makes a bold claim, but it’s understandable how the future of digital can change so rapidly in just a few short years. Now that we’ve looked back at the trends of 2016, we’re looking forward to the upcoming year and imagining what’s in store for the world of web hosting. To do this, we’re comparing Gartner’s Top Strategic Predictions for 2017 and Beyond with our own expertise to determine what we can expect for the next year of the hosting industry.

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Category: Net Culture | Server & Hosting | Tips
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Website navigation: guidance for your website’s visitors

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Aside from high quality content, the visual appearance of your website also contributes to its success. Design, colors and fonts are important, but a well-structured navigation also leaves a positive impression on visitors. This logical division helps potential customers orientate themselves effortlessly and find the information they need.

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Category: Tips
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Choosing colors and fonts for your own personal website

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In order to present visitors a cohesive view of your company, your website design should enhance the individual character of your company. You can achieve this by choosing suitable colors and fonts for your online presence. For example, the website for German antiques shop “Weiß und mehr” (English: “White and more”), shows how to professionally present your business online.

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Category: Tips
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A Look Back at the Top Hosting Trends of 2016

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As technology continues to evolve and improve, so do the growing expectations of savvy web consumers. And when it comes to choosing a web hosting service provider, cost, flexibility, reliability and service aren’t just the first qualities that come to mind. Because the industry has grown exponentially in just a few short years, it creates a higher set of standards for consumer choices. But before we make our predictions for hosting market trends next year, we’re taking a look back at the most influential developments of 2016.

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Category: Net Culture | Server & Hosting | Tips
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