Category Archives: Tips

Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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A Beginner’s Guide to Content Strategy

Your website is up and running, so what’s next? For some, having a website to send current and potential customers to is good enough, but for those looking to build an even more influential online presence, you’re going to need a content game plan. So what is content, exactly?

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Category: Tips
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All about security – 10 security rules for Windows Server

Security is one of the most important challenges when it comes to data hosting. IT administrators, who manage server infrastructure, whether in-house or with a service provider, need to continue to develop and be familiar with current security mechanisms. Together with our partner Microsoft, we have put together the ten most important security rules for Microsoft Server, which provide IT administrators and developers with practical tips and tricks to secure their servers.

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Category: Net World | Server & Hosting | Tips
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Phishing & Spam – how to identify fake customer communication via e-mail

Cyber criminals are using more and more treacherous methods to permanently damage web service users. A very popular method is through the use of fake e-mail that at first glance seems like real customer communication. These types of emails mimic service providers by sending alleged bills or other official-looking notifications to recipients who are then asked to follow a link to a website, where they are asked to provide sensitive information such as passwords or payment information. With this information, cyber criminals can access customer data for criminal purposes and inflict financial harm. There can also be hidden malware in attached files, which infect a user’s computer once opened. In recent cases, cyber criminals have evolved their tactics by sending phishing e-mails claiming to close a user’s account. Should the reader fall for the scam and enter their login information on a fake website, the email and password may end up being released to other spam mailing lists.

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Category: Inside 1&1 | Net Culture | Tips
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How to secure your devices from cyber attacks

689 million people worldwide – nearly 107 million in the US – were victims of cybercrimes last year (source: Norton Cyber Security Insights Report 2016). The total damage caused by stolen data in the United States is estimated to be around 20.3 billion dollars. It’s not just large companies that are cyber attack targets. Small and medium-sized enterprises are becoming increasingly interesting for cybercriminals as their systems are often not adequately protected.

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Category: eBusiness | Tips
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The SMBs & Entrepreneurs’ Digitalization Checklist

Digitalization is one of the most popular buzzwords of 2017, but there’s no doubt that it’s a trend that’s sure to continue. The question is: what should you consider before you begin a complete overhaul of your business’ digital footprint? We’ve provided a quick checklist to help ensure that your business presence is prepped for the next wave of digital transformation.

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Category: 1&1 Cloud Server | Net World | Tips
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Business website or social media profile? Combine both channels in 3 steps

Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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3 Tips for the Digital Transformation of Your Company

Using a cloud infrastructure to improve business procedures is often the starting point of digitalization. Nevertheless: digitalization is an extensive change – the cloud just one part of it. To provide an overview to this complicated process, we’ve compiled some advice to keep in mind when pushing the digital transformation of your company.

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Category: Cloud | Net Culture | Tips
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Using pictures properly – how to make your website an eye catcher

Want to make a good impression to website visitors with creative and inspirational content? A picture is worth a thousand words, and in this case we show you how you can create meaningful images with self-made pictures or professional stock photos.

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Category: MyWebsite & Apps | Tips
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Three Web Hosting Trends to Keep an Eye on in 2017

“By 2020, the average person will have more conversations with bots than with their spouse.”
—Garner Research

Gartner makes a bold claim, but it’s understandable how the future of digital can change so rapidly in just a few short years. Now that we’ve looked back at the trends of 2016, we’re looking forward to the upcoming year and imagining what’s in store for the world of web hosting. To do this, we’re comparing Gartner’s Top Strategic Predictions for 2017 and Beyond with our own expertise to determine what we can expect for the next year of the hosting industry.

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Category: Net Culture | Server & Hosting | Tips
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