How do you decide between purchasing a particular product or service or an alternative? Probably like many consumers: you trust recommendations and evaluations from other users. In our new blog series dealing with customer reviews, we explain how you can use reviews for your company and what you should keep in mind when doing so.
Personal recommendations work – just consider how often you’ve trusted the advices of your family, friends or acquaintances. But do online recommendations work the same way? We explain some of the opportunities and risks of customer feedback on the internet.