by Eric Swoyer
In this series, we’ve shown how 1&1 MyWebsite can help you quickly build a website to tell your story, by being present through an optimized online presence with high quality content, and interacting through feedback and communication channels for your customers to contact you. But now it’s time to think about the bottom line: revenue. Bringing your business online is great for brand building and gaining exposure. But the underlying goal of your website is to drive more business and complete more sales. What’s the point of a website if it doesn’t work for you?
Today, we’ll explore some simple but powerful tools to increase conversions and drive more sales through your 1&1 MyWebsite. Specific details will vary from industry to industry, and business to business, but the underlying tenets are the same. And once again, we’ll be highlighting how free tools from POWr Plugins can get you up and running in no time.