Usually for a small business owner, any opportunity to automate a function of the business is a welcome one. That’s why the ability to automate posts in various social media outlets has been around for some time. This function allows you to plan out what your posts will be and when you will post them, so that you don’t need to log in and manually update your pages in the mix of other responsibilities. This is a very helpful feature for those who manage several aspects of a business, but it is important to know the best techniques in this area before jumping right into it. In this article we will go over some tips for automating your social media channels.
Strategically choose your posting times. As part of your social media strategy, you should set out to learn the most popular times that your audience is using the networks. In other words, when are they more likely to be logged on and see your posts? When selecting times for your social media outlets, try to build them around when they will be seen by the most people. If most of your customers tend to be more responsive in the evenings, schedule your posts for the evenings. You could also schedule multiple posts per day, and utilize the timing to space them out accordingly.
Know what types of posts you can schedule. Can you only schedule text updates, or are you able to schedule multimedia such as photos, links, and video? Each social network will have different limitations, but understanding those limitations will help you take full advantage of automated posting. If you have the ability to schedule posts that feature a variety of different content, you should take full advantage of it.
Encourage more conversation. Even though your posts are automated, you can still engage your audience in a conversation on social media. By scheduling your posts, you give the perception that your business is always online and willing to hear user comments. Ask questions throughout the day and invite feedback in each of your scheduled posts, and your company will have a consistent presence in social media.
Continue monitoring feedback. With how easy automated posts can make social media, it is obviously still important to ensure that your customers’ voices are being heard. You may have multiple posts automatically being conveyed throughout the day, but if your customers are having specific questions or concerns, and you are not addressing them, it could hurt your online reputation. Let your scheduled posts do all the work, but still keep an eye on any customer feedback you receive, so that you can promptly respond if necessary.
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