Tag Archives: branding

Emerging Trends in eCommerce (video)

Keeping up with the latest trends and applying them to your online strategy will help to ensure that your business is visible and profiting. In the video below, Mrdjan Uzelac, ePages Vice President of Business Development, discusses the top four emerging trends in eCommerce. These shifts in online shopping can be seen throughout all industries and span the global marketplace. Armed with this knowledge and the new technology provided by 1&1 and ePages, you’ll be ready to harness the power of the digital world.

Key Takeaways:

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Category: Tips
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Branding and Trust Building for SMBs (video)

Shoppers like to relate to the companies they are doing business with, both online and offline. In the video below, Mrdjan Uzelac, ePages Vice President of Business Development, discusses the foundation of branding and trust building. These principles are not all about technology and they can be applied to many aspects of your business strategy. Watch the video and get the key takeaways below to boost the success of your eCommerce initiatives.

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Category: Videos & Webinars
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Most Popular Articles From the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, some of the most popular articles on the 1&1 blog addressed shipping for eCommerce, creating a brand, pre-registration for .online, useful apps for improving LinkedIn pages, and ways to reduce shopping cart abandonment. Check out these popular posts or head over to http://blog.1and1.com/ to see them all!

  • How To Create Shipping Labels Faster and Cheaper with Shippo – 1&1 Online Store users can now benefit from simple, cost-saving shipping with Shippo. Find out who, what, why, where, how much, and how to get started in this post!
  • Creating a Brand for Yourself or Your Business – A good brand is an identity, something synonymous with your small business or yourself. It’s important to align your logo, text, and color scheme to create something that resonates with your audience.
  • A New Place on the Internet: Pre-Registration for .ONLINE – Now you can be one step closer to securing a Web address ending with .online! By pre-registering, we’ll attempt to register your .online domain as soon as it becomes available.
  • 6 Apps to Boost Your LinkedIn Company Page – Managing a Company Page and engaging with your audience on LinkedIn can sometimes be a difficult task, especially when you have so many priorities. Nick Peers recommends this collection of apps and services to make your LinkedIn Company Page easier to manage.
  • 9 Ways To Reduce Online Shopping Cart Abandonment – A proper check out process should be given a significant amount of consideration as it will enhance your customers’ online experience. Looking for ways to simplify and improve your website’s check out process? This article provides 9 powerful methods.

What topics do you want to hear about next week? Post your suggestions here and we’ll be sure to include them in an upcoming article!

 

Photo Credit: ©iStockphoto.com/arcady_31

 

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Category: Blog Wrap-Ups
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Creating a Brand for Yourself or Your Business

So you’ve just bought a domain for yourself or your small business, great! Now what? You could use a beautiful template to make a website, but what about when it comes to your social media, or even business cards? Effectively communicating your purpose, goals, and ideology on every marketing channel can be a challenge. What you need, in addition to being found everywhere, and honestly to start – is a brand.

Making the perfect brand can be fast and easy. It doesn’t have to be a long and drawn out process that takes weeks or sometimes even months. There are plenty of tools to help you brand yourself online, with many options that can give you solutions in 10 minutes or five weeks, from $5 to thousands. But before we get too far into the weeds, what makes up a brand? And what parts are essential to having a complete one?

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Category: Tips
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, we talked about the newest Google search developments, shared a video about how to sell overseas, launched the .green domain, revealed mistakes to avoid when choosing a domain, and provided tips for marketing your brand.

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Category: Blog Wrap-Ups
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Wrap-up of last week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on last week’s most popular 1&1 blog posts we talked about how to leverage your online store, keep a strong brand message, turn leads into sales, improve your website with CloudFlare, and measure traffic.

What topics do you want to hear about next week? Post your suggestions here and we’ll be sure to include them in an upcoming article!

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Category: Blog Wrap-Ups
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MyWebsite Testimonial: Murry & Kuhn Family and Cosmetic Dentistry

Murry & Kuhn Family and Cosmetic Dentistry- MyWebsite

It can be said that for the Murrys, teeth are in the family. Over 30 years ago Dr. Donald Murry founded his solo practice with only four employees. Over the years the practice has grown include five doctors, including his two sons and daughter-in-law, as well as his wife as the glue that holds the practice together as Office Manager. With the addition of Dr. Kuhn, the practice now spans three different locations serving to a wide range of clients across the Richmond, VA area.  Despite the growth in employees, the dentistry still lacked a complete marketing campaign. When Dr. Don Murry III came onboard in 2010 he helped bring the practice to the World Wide Web through the help of 1&1 Internet’s MyWebsite.

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Category: MyWebsite & Apps
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New Branding Tool Available for MyWebsite Customers

A new branding tool is now available to every MyWebsite customer through 1&1’s new partnership with MyLocker.  Now you can integrate a powerful 100% Custom Apparel feature into your site by activating MyLocker through the MyWebsite Web Apps store.

MyLocker is a proven platform with over 500,000 online shops. In just minutes, you can create your own custom apparel shop and integrate it into your website with drag and drop ease.  Ideal for small businesses, schools, teams, clubs and organizations of any size, MyLocker allows you to offer 100% custom apparel to all visitors, and most importantly, earn on every item sold.

Visitors can upload their logo, or choose from thousands of colorful designs, to create 100% custom t-shirts, hoodies, polos, bags and caps.  Best of all, there are no order minimums – so visitors can create 1 or 100 – and select from thousands of top brand products — Nike, Adidas, Champion and more — in every color, style, size and design at the industry’s best prices.

MyLocker is an easy, interactive way for small businesses and organizations to leverage their brand while building traffic for their website and revenue for their bottom line.  Robert Hake, CEO of MyLocker says, “MyLocker is excited to join 1&1 and offer customers a fast, fun and powerful platform.  I know 1&1 customers will enjoy how easy we’ve made creating amazing custom gear, and appreciate how much they can earn with their own MyLocker shop.” 

To see just how fast and easy MyLocker makes creating a custom apparel shop for your business, go to: http://www.mylocker.net/company-apparel.cfm

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Category: MyWebsite & Apps
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10 Questions Your Website Should Answer

  1. What is your brand? Avoid being unclear when it comes to representing your small business with a website. Ensure that your business name, site name and domain all match.
  2. What does your business do? Communicate to internet users what your business does. Take this a step further by persuading them to be interested in your company. Explain how your business is going to make their life easier and how you are different from the competition.
  3. Are you on social media? Because many people now obtain the bulk of their news from social networks. Prominently display icons or links to all of your profiles.
  4. Who is behind this website or business? Your website needs to introduce your business and its employees. Use this as an opportunity to show how your company operates differently than others and why consumers should choose you.
  5. What are people saying about this business? Customers want to feel confident that they are making the right decision about a purchase. Show them how happy other people have been in the past with reviews and testimonials.
  6. Where should I look? For this question you need to decide where you want to navigate people to on your site. Clearly outline your goal for visitors on your website – whether it is visiting your blog for content or viewing your products.
  7. Where can I find answers? Consumers frequently visit websites to gain information they can’t find anywhere else such as a return policy, payment options, contact information and new product announcements. Make these answers easily searchable.
  8. What do I do now? Your small business website needs to have a clearly defined call to action. Direct people to sign up for your newsletter or call customer service to place an order. Highlight this information with specially designed text and graphics.
  9. Is this website secure? Use a secure and trustworthy hosting company to protect your information. In order to show customers your website is secure, you can also display an icon.
  10. How long have you been in business? Potential customers will be interested in your background, whether your business is brand new or years old. Provide them with a brief history of how your brand came to be.

Photo Credit: © momius – Fotolia.com

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Category: Tips
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Important Elements of a Real Estate Website

In recent years there has been a shift of home buyers looking to the internet for real estate properties and realtors. For an effective real estate website there are a few elements that every website needs to be prepared. In this article we will discuss some of those elements.

  • Design – Your real estate website needs to be easily readable. You can do this by keeping it simple and to the point. Try not to overload your page with too much information or graphics. When designing your business website, keep in mind it is a professional depiction of your establishment. Use high quality images in your design to grab attention.
  • Search Capability – Most people go to a real estate website in order to search listings for homes. Use an IDX search application with filters such as short sales, foreclosures, school districts, locations, price and bedrooms. Search capabilities are also important for lead generation.
  • Content – Develop and contribute useful content that readers would want to know. Some examples of relevant topics are community information and events, times and locations for classes about buying and selling real estate, and advice columns such as how to avoid foreclosure. An easy way to create this content is through a business blog.
  • Branding – Keep your logo and professional photograph prominent on the page. Follow the same guidelines you have set for social media profiles in order to give your readers and followers one unique image of your business.
  • Social Media – Remember to connect your professional social media profiles to your real estate website. It is also important to have “share this” or “tweet this” buttons following your content.
  • About Page – An about page is essential to every business website. Include information about your professional experience, vision, goals and direction. As a real estate agent you are selling not only your business – but yourself – so your about page needs to convey a very positive image.
  • Contact Page – Your contact information should be prominently displayed on your website. Integrate Google maps on with your location as well.
  • Testimonials – Provide prospective clients with information about how your previous clients felt about your services.
  • Market Information – Keep a section of your website dedicated to how the market is doing. This is also a good area where clients can inquire about current home values.
  • Individual Sections – Have different tabs for buyers, sellers and renters.
  • Inquiry Form – Include a section on your website where prospective clients can submit their name, contact information and what they are looking for in a property. This will help you build leads.

Photo Credit: ©iStockphoto.com/paulfleet

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Category: Tips
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