Tag Archives: content marketing

Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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A Beginner’s Guide to Content Strategy

Your website is up and running, so what’s next? For some, having a website to send current and potential customers to is good enough, but for those looking to build an even more influential online presence, you’re going to need a content game plan. So what is content, exactly?

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Category: Tips
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Business website or social media profile? Combine both channels in 3 steps

Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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Innovative Social Media Marketing: How to Use WhatsApp For Your Company

In order for your company to survive in the long term, you should address potential customers purposefully and stand out from the competition. That means not only relying on company profiles on Facebook and Twitter, but also taking more innovative steps in your marketing communication.  Have you ever thought about using WhatsApp as a communication channel? We’ll discuss the opportunities and risks.

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Category: Net Culture | Tips
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Expert Interview: When Online Marketing Goes Viral

The biggest goal for most published content on social media is to go viral in order to reach and address a huge crowd. Through this, a social media page gains fans, attention and influence. In this interview, social media expert Felix Beilharz shares tips for making content go viral on the internet.

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Category: Net World | Tips
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Why should small businesses run a corporate blog?

Nowadays, more and more companies worldwide are using corporate blogs as an effective content marketing and communications platform. However, many smaller companies are still hesitating, believing that corporate blogs are only for big companies with the means to spend the required money, time and the workforce. However, small and medium-sized businesses can especially benefit from the numerous opportunities a corporate blog can offer.

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Category: Tips
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Expert interview: What is Social Media Marketing? (Part 2)

In the first of our two-part interview, online marketing and social media expert Felix Beilharz revealed to us what social media marketing means and what platforms are most suitable for different companies. The second part of our interview discusses the value of a owned business blog and how to drive clicks to videos.

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Category: Net Culture | Tips
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Do’s and don’ts for successful social media marketing – part 2: timing and community

In part 1 of this blog series, we talked about what to post on social networks and how to address your followers. Part 2 is about how to time posts perfectly and interact with your fans and followers in a professional way.

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Category: Tips
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Tips & Tricks for Defining Your Audience Persona

Effective content marketing begins with writing for your target audience. If you’re not writing the types of articles your audience wants to read, it’s all immaterial. Take the time to investigate who is already reading your content and define who you want to read your content. With this information in hand, you’ll be able to tailor your content and optimize your results. Use these tips and tricks to identify your audience.

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Category: Tips
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Why and How You Should Syndicate Your Blog Content

One way to raise your blog’s profile is through syndicating your content to other platforms and sites. It enables you to share your posts with a wider audience, hopefully leading to more direct visits to your own site. From selling more products to simply growing your blog’s readership, syndication can boost your results for almost any goal.

When it comes to syndication, you have the choice of syndicating all of just a snippet of your content. If you’re trying to promote a product or idea, then syndicating an entire article makes sense. This option gives you a strong Call-to-Action and lures people back to your site after they read it. However, if you’re promoting your blog, then providing people with a means of reading the entire article elsewhere could be self-defeating. In this scenario, it’s far better to provide a small preview. This can be as short as a headline, but you’ll likely find more success with a headline and snippet of the main text to draw people in. If your intro hooks them, they’ll need to click and head over to your site to read the rest.

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Category: Tips
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