Tag Archives: content

Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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A Beginner’s Guide to Content Strategy

Your website is up and running, so what’s next? For some, having a website to send current and potential customers to is good enough, but for those looking to build an even more influential online presence, you’re going to need a content game plan. So what is content, exactly?

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Category: Tips
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Be online today – 5 Steps to having your own website

It’s now been over 25 years since the first website went online and back then, that was not possible without manually writing the HTML yourself. Nowadays you don’t need to be a fully-fledged programmer to create a professional website in just a few steps. From comprehensive content management systems, simple homepage builders to free frameworks, the possibilities are almost endless. But what’s the best tool for your needs and what exactly is required to build your own website? Modern hosting packages usually include a wide range of features that can help to make a website, but there are so many options.

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Category: Server & Hosting
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Do’s and don’ts for successful social media marketing – part 2: timing and community

In part 1 of this blog series, we talked about what to post on social networks and how to address your followers. Part 2 is about how to time posts perfectly and interact with your fans and followers in a professional way.

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Category: Tips
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Do’s and don’ts for successful social media marketing – part 1: content and style of writing

Do you belong to the 71 percent of American internet users who use social networks like Twitter or Facebook more than once a week? Chances are good, because social networks are present in most of our daily lives. Many big companies use the popularity of social media to run their own company page and are therefore in constant contact and exchange with their fans and followers.

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Category: Net World | Tips
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Audit and Recycle Existing Content for New Blog Posts

Not every blog post you write has to be created from scratch. There often isn’t the time or resources available to research a fresh topic and then write about it, but the good news is, there’s often no need to. Your company may already have a rich library of content you can look to repackage, or you may find existing blog posts can be given a fresh lease of life through a polish and update.

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Category: Tips
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Blogging 101: Mishaps and Know Hows

Writing blog posts is not as easy as many people think. There is more to it than simply sitting and typing. Help your blog to stand out and represent your company in the best possible way by ensuring these points are always considered in your blogging process. These eight tactics are designed to help you avoid some common mistakes that many bloggers encounter.

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Category: Tips
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Creating Effective Writing for Your Business Website

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No matter the size of your business, an effective communication strategy is key. Whether email, phone, or in-person, the way you communicate with current or prospective customers is essential.

Freelance copywriter Julian Abel (www.julianabel.com) has over ten years of experience across a broad range of industries. He says that effective copywriting is a craft: “Most people can write an effective email, but writing effective, targeted marketing copy takes experience.”

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Category: Tips
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1&1’s New WordPress Plug-in Simplifies Website Management

Keeping WordPress installations secure and up-to-date is now even easier with the new Site Manager plug-in created by 1&1. By enhancing a WordPress installation with this capability, users can manage updates and keep track of every version change and modification. Having this information automatically populated into an organized view allows users to gain better control of their site. It is important to monitor updates and keep WordPress installations current to maintain the security, stability, and functionality of an online presence.

The Changelog feature takes the guess work out of determining when and how something has been updated. By viewing the Changelog, users will see the current and previous version of each specific plug-in, theme, or core installation. By reviewing the “Description” section, users can read the developer’s release notes and determine the urgency of the update. This section shows all of the important details about the enhancements provided by the most recent version. Other relevant information displayed in the Changelog includes the method by which an update was installed and the publish date of each entry.

The Site Manager plug-in provides a high-level of customization for performing updates. Users can adjust individual settings to define which aspects of a WordPress installation should be automatically or manually updated. If automatic updates are selected, it works by modernizing existing themes, plug-ins, and major releases as soon as a newer version is available. This added convenience is ideal for most WordPress installations, saving users the efforts of individually updating each aspect manually. That being said, however, it is recommended that updates be performed manually for custom-built themes and plug-ins to ensure that their specialized coding remains intact and functional. Updating a theme could mean overwriting any customizations a user has made.

Those with automatic updates enabled can rest assured that their version will always be the latest and greatest. When automatic updates are not configured, the usual notifications about available updates will alert users that a suggested update is available. The Changelog will show if an update is performed automatically or manually.

The plug-in, developed by 1&1’s WordPress Specialist Marko Heijnen, can be downloaded from http://wordpress.org/plugins/site-manager/.

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Category: Developers
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Increase Twitter Followers with Better Content

Many businesses that have created Twitter accounts spend most of their energy figuring out how to gain as many followers as possible. This is obviously the goal for anyone with a Twitter page, but what is more important is what content you offer the followers you already have. By making sure that you are providing your audience with tweets that are interesting to them, you can expect your followers to increase more easily. Users will ‘retweet’ or mention your business more often, and attract other users who see your tweets posted elsewhere. Below are three general categories to consider with regards to your tweeting style.

Frequency
One of the most important factors to consider for appealing to your audience is how often you tweet. Even if your content is perfect in every way, flooding your followers’ twitter feeds with constant posts from your company is bound to drive them away. It’s wonderful that you have a lot to share about your business, but you should limit yourself. There are some occasions where you may be ‘live tweeting’ an event, where you provide updates throughout the day, but for typical, everyday tweets, you don’t want to overdo it.

Clutter
The nature of the ‘language’ of Twitter can become a bit cluttered if not managed appropriately. In only 160 characters, tweets can quickly become cumbersome to read when too many hashtags or links are used too liberally. When tweeting for your business, try to hold off on using a hashtag unless it is used for actually joining a conversation or trying to start a new one. If every one of your tweets includes a hashtag that is only marginally relevant, it may not be received as well as a standard post. Additionally, use link shorteners such as bit.ly to avoid using too many characters on a single link. For example, if you are sharing a product page from your website, instead of using a chunk of your character limit on something like “http://www.XYZbusinesswebsite.co/products/ProductX.html”, you can shorten it to something much, much more manageable, and only a few characters.

Engagement
Finally, make a note of just how social you are being on your Twitter page. This is something that we have touted on the success center in the past. Many customers turn to social media to reach out to a business with questions or complaints (and sometimes compliments!), and if you aren’t paying attention to them or responding, you could be driving away relationships that benefit your business down the road. Communicate with your audience when they reach out to you, and your tweets will be more appreciated and enjoyed.

Photo Credit: ©iStockphoto.com/rbhavana

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Category: Tips
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