As you get ready to establish a presence on social media for your business, there are a few things to prepare to have a greater chance at success. Any business can create a Facebook, Twitter, or Google+ page, but truly successful brands will have a specific plan in place before even posting their first tweet. Take a look at the following steps to improving your social media presence before you even get started.
Every business will have a different opinion for what classifies as a “successful” social media page. The best way to gauge how successful your brand is on social media is to carefully define what you mean by success. What are your goals?
When setting goals, make sure they are attainable. For a small business starting a brand new Facebook page, it would be unrealistic to expect tens of thousands of followers right off the bat. It is better to set a few milestones that you can achieve, and grow your strategy from there. A few examples of some social media milestones are: number of likes, number of shares, number of re-tweets, etc.
Create a content strategy.
One of the biggest problems with a corporate social media presence is a lack of interesting content. To attract followers to your page, and to keep them interested, your business has to offer useful information. When planning your social pages, make sure you have a plan in place for what you will write, and how frequently. It is best to have a calendar of ideas planned at least a month in advance to avoid the stress of creating a new idea every day.
A few examples of content are: How-to articles, special offers, product photos, demonstrative videos, etc.
Finally, now that you have your goals and content plan in place, it is highly recommended that you establish guidelines for your social media pages. Social media guidelines dictate what you will or will not allow to be posted on your page by fans and followers. For example, how will you react to an angry customer with a problem versus an angry customer using foul language? Having guidelines in place will help you make decisions for if and when you should delete certain users’ comments, and how you as a brand should respond to certain inquiries.
Not only does it simplify the decision-making process for you, but guidelines can also keep your presence consistent if you have multiple users managing the same page. Your guidelines can state exactly what type of content to post, during what times, how often, etc.
These three major components lay the foundation for building a successful and useful social media presence for your business. By establishing the framework before you get started, your page will appear more professional and your audience will have a greater appreciation for your business.
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