Take advantage of your online presence. You should use it for more than just a calling card, because a website can do so much more. Even if your business does not use an online store, keeping up-to-date information about your products or services, and providing attractive offers for your customers is beneficial for many reasons. You should update your site regularly to advertise and implement many promotional offers throughout the year.
Seasonal promotional opportunities: New Year’s Day, Valentine’s Day, Spring sale, Easter, Memorial Day, Mother’s Day, Father’s Day, Summer sale, Independence Day, Labor Day, Autumn sale, Halloween, Thanksgiving, Winter sale, Christmas/Hanukkah/Kwanza, New Year’s Eve.
Other promotional opportunities: Subscription, old vs. new, welcoming new clients, thanking loyal customers, demonstration of products, invitation to a seminar, branch opening, early booking discount, company anniversary, sweepstakes, coupon campaign, clearance sale, survey, new opening, new announcement, contest, price reductions, special offers, promotional gifts, etc.
The goal of every promotional opportunity on the internet is so your customers or prospects can learn more about your company and its offers. Therefore, the offer should always be announced on the homepage of the website as prominently as possible, and then linked to a landing page.
Be sure to announce promotional offers to as many customers as possible, via fliers, advertisements, direct mail, etc. But you should also consider electronic advertising opportunities, such as an e-newsletter or social media channels such as Facebook and Twitter. For even more of an impact in your online advertising, read more about search engine marketing and search engine optimization, as those methods are essential for establishing a strong presence online.
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