Whether you’re a brick and mortar business, a pure online player or maybe both, if consumers want to find the products you sell or the services you offer, they will do so online.
According to a study of GE Capital Retail Bank, 81% of consumers research online before visiting store. It is a fact, that online research plays a bigger role throughout the major purchase process. Consumers are shifting away from using printed YellowPages and other offline media to find local businesses. Much of this is thanks to the convenience of mobile devices. Even if you are not online, you should make sure potential customers are able to find your offline business on the Web. Otherwise, you are bound to lose serious business.