This article was provided by Verisign
Most savvy business owners understand the marketing value of owning multiple domain names for their business. But did you know that registering multiple domain names can actually help protect your brand, and ultimately your business?
Say, for instance, that you own a bakery called “Bob’s Cake Factory” in a popular shopping center. Business is going well until a new store opens up right next to yours called, “Bob’s Cakes.” It wouldn’t be an ideal situation for you, or any other business owner, right?