Tag Archives: domain portfolio

What You Need to Consider When Selecting Domain Names

This article was provided by Verisign

Most savvy business owners understand the marketing value of owning multiple domain names for their business. But did you know that registering multiple domain names can actually help protect your brand, and ultimately your business?

Say, for instance, that you own a bakery called “Bob’s Cake Factory” in a popular shopping center. Business is going well until a new store opens up right next to yours called, “Bob’s Cakes.” It wouldn’t be an ideal situation for you, or any other business owner, right?

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How a Domain Portfolio Can Save Your Business

Domain Name Registration

Last year, the Internet landscape was completely redefined with the launch of the first (of what will be more than 1,000) new top-level domains (TLDs). These domain endings include options like .nyc, .restaurant, .web, .email, and .consultant to name a few. In today’s congested namespace, new businesses have shown excitement for the opportunity to claim a piece of the Web relevant to their business. Now it’s possible to clearly communicate a specialty, location, industry, and business type directly within the Web address – making the best first impression on those browsing the Internet.

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Category: Tips
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