Tag Archives: E-Mail

Recommended Apps in the 1&1 Cloud App Center: E-Mail

New apps from our partnership with Bitnami make it possible to extend and improve your cloud project with a ton of useful features. In the 1&1 Cloud App Center, you can find many apps for every situation, from CMS to media sharing. In this installment, we highlight three different mail apps, to help you communicate and link with other people.

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Category: 1&1 Cloud App Center | Cloud | Net World | Tips
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Be online today – 5 Steps to having your own website

It’s now been over 25 years since the first website went online and back then, that was not possible without manually writing the HTML yourself. Nowadays you don’t need to be a fully-fledged programmer to create a professional website in just a few steps. From comprehensive content management systems, simple homepage builders to free frameworks, the possibilities are almost endless. But what’s the best tool for your needs and what exactly is required to build your own website? Modern hosting packages usually include a wide range of features that can help to make a website, but there are so many options.

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Category: Server & Hosting
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Protection against cyberattacks: Ten tips for a secure website (Part 2)

In part 1 of this blog series, we offered five tips for entrepreneurs, founders and the self-employed to protect their websites. In order to keep a company website safe, here are five more aspects that should be taken into account.

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Category: MyWebsite & Apps | Tips
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1&1 Digital Guide: IT expertise for everybody

1&1 Digital Guide

What is SEO? How do you protect your website from malware? What are the web design trends in 2016? Publishers and enthusiasts deal with these and other questions every day. With the new 1&1 Digital Guide, Germany’s leading web hoster now provides detailed answers to everything about online success. The free online magazine contains digital knowledge aimed at both beginners and advanced users, as well as IT professionals across the globe.

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Category: Inside 1&1 | News | Service
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The right e-mail address for professional communication

Imagine that you’re founding a startup with two friends and are currently seeking investors and business partners. Part of doing so successfully is presenting your business in a professional manner. There are a range of things that lead to a strong first impression, even things as small as an e-mail address. In this article, I’ll explain why it’s important for your businesses to have its own domain for e-mail communication, how to organize your mail accounts and whether a catch-all address is a good idea.

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Category: Products
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How E-mail Spam is Identified

E-mail is one of the oldest and most-used services on the internet, so it is understandable how much of an inconvenience it causes users when messages are blocked or not sent.

E-mail providers work hard to use the time and resources necessary to prevent spammers in their systems and protect other users. In order to make this an easier process for a Mail Server Administrator, they use organizations which create RBLs, or Real-time Black Lists. These lists make it easier for IT professionals to query potential SPAM sources for their mail servers and thus protect their users. These systems are not perfect, however, and sometimes an IP address can be listed by mistake.

1&1 uses feedback from these services and blacklists to identify spammers in our own network. Prevention of hacking, and education for our customers on how to secure their servers, are two of the most important services we aim to provide. Unfortunately, sometimes legitimate business customers are sharing the same mail servers with illegitimate spammers, causing them to be incorrectly blacklisted by these organizations.

These issues are typically resolved by isolating the offending spammer and getting the mail servers removed from the blacklists.

Photo Credit: ©istockphoto.com/3dbrained

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Category: Tips
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New Email Functionality with 1&1 Microsoft® Exchange 2013

The new 1&1 Microsoft® Exchange 2013 package builds upon its predecessor with new functionality that allow your team to work even more efficiently through allocation of appointments, tasks, and contacts. As one of the first providers to globally offer a business-class email package based on Microsoft® Exchange 2013, we’re proud to provide a breakdown of all the new specifications in this article.

The Microsoft® Exchange package is an excellent, high performance email solution for home and business users alike. The new package features:

  • 25 GB Mailbox.
  • Email forwarding to 10 addresses & auto reply/out of office.
  • Simplified administration.
  • Enhanced security features and reliability.
  • Enhanced Anti-SPAM and Anti-Virus protection.
  • Outlook Desktop Version 2013 for better integration of MS Office applications and increased usability.
  • Outlook Web Access so you can access your calendar, tasks, contacts, & email from anywhere as long as you are connected to the internet. The new version includes touch optimization for tablets and mobile devices as well as improved browser compatibility for all major browsers.
  • Exchange Active Sync for real-time synchronization of all data for all devices like desktop PC, notebook, tablets, or smartphones.

As a bonus, the new package also includes:

  • Customizable email via 1 free domain name.
  • No set-up fee or lengthy contract. Buy as many or as few mailboxes as you need (on a monthly basis). This allows you the flexibility necessary to effectively manage the cost and service requirements of your ever-changing organization.

1&1 Microsoft® Exchange 2013 equips users with a full range of features for email communication. The solutions are extremely cost effective, flexible, and secure ways to exchange business data and can improve productivity and knowledge sharing within any sized organization.

All email data is stored in 1&1’s own highly secure data centers, and users benefit from 1&1’s expert levels of uptime, security, anti-spam and anti-virus protection. 1&1’s global backbone ensures that Microsoft® Exchange packages offer high speed and robustness in sending and receiving business emails.

For more information, visit: http://www.1and1.com/microsoft-exchange-2013

Photo Credit: ©iStockphoto.com/pictafolio

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Category: Server & Hosting
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Successful E-mail Marketing Tips – Part 1

Many businesses have a regular digital newsletter they send to make customers aware of new products or special offers within the company. There are many tools to make the process of sending newsletters easier, but before jumping into sending anything to your customer base, consider the following tips to help you succeed with your email marketing.

Personalization. Try to learn as much as possible about the subscriber base who will be receiving your e-mails. The best way to do this is to have them fill out a brief online form when they subscribe to give their name and other information. This will allow you to personalize the messages in the future. E-mail personalization increases the acceptance and effectiveness of a newsletter.

Address management. Not every address list is flawless. E-mail addresses are always changing or becoming deactivated, which requires constant maintenance and management of the subscriber list. Additionally, depending on the size of your distribution list, you are bound to have a few people who wish to unsubscribe from the newsletter, which you will have to remove from future mailings.

Consolidation. If you have different customer bases that different messages apply to, it might make sense to keep them on separate lists. However, maintaining multiple lists can be more hassle than it is worth. Instead, revise them into a single distribution list so that you are able to easily sort according to the criteria you need. This way you have a total list to manage, and can account for those subscribers that could be members of multiple topics.

Frequency. Try to send the newsletter regularly. The more frequent the newsletter distribution, the higher the open rate of the e-mails. With that said, it is important to space them out with appropriate timeframes as well. Ideally, you should create an editorial plan for the year in which you identify interesting topics, so you can remain on a schedule.

Mobile e-mail. More and more users can receive and read emails on mobile devices. Therefore, make sure your own newsletter is suitable for such viewing. By ignoring the section of your audience who will be unable to read your newsletter on a mobile phone or tablet, you are missing out on a big demographic that will only continue to grow.

These tips are just some of the ways that you can increase your e-mail marketing success. Check back later today for more.

Photo Credit: ©iStockphoto.com/kirillm

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Category: Tips
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Successful E-mail Marketing Tips – Part 2

If you are considering sending a regular e-mail newsletter for your business, consider the tips we discussed in an earlier post, as well as the tips in this post, for the greatest success.

Trigger-mails. This term refers to when a company ties a specific event to a theme for a scheduled newsletter mailing. Typical holidays and other events such as seasons of the year are also good opportunities for trigger-mails. Themed newsletters often lead to an increased open-rate and acceptance by readers.

Welcome. The users who subscribe to newsletters have already signaled an interest in your company and your products. When someone subscribes, they should receive a welcome e-mail confirming the subscription, and also to let them know the type of content they can expect. You might even consider rewarding registration for the newsletter subscription with a voucher or discount. This allows you to increase the registration rate.

Social Media. If you have a social media presence for your business, make sure you promote it with links in each of your newsletters. This is a great way to increase your following on Twitter, Facebook, Google+, etc. Conversely, you should promote the newsletter subscription link in your social media channels to gain more readers. In addition to cross-promoting your company’s online presence, you can utilize social media buttons in your newsletter to encourage users to share their favorite content with their network.

Evaluation. Look at the statistics of your newsletter tools on a regular basis. Analyze the open rates and website traffic generated for each newsletter you distribute. Is there a need for improvement? If your traffic tends to drop off for certain e-mails and not for others, try to figure out why, so you can prevent it in the future. Additionally, provide the chance for your readers to provide feedback on your e-mails.

Relevance. Always ask yourself the question: Why should a client read my newsletter, and how critical is my message for the recipient? Make sure that the content of your newsletter is interesting and useful for your readers, and they will be more likely to open the message.

Photo Credit: ©iStockphoto.com/kirillm

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Category: Tips
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