Many businesses have a regular digital newsletter they send to make customers aware of new products or special offers within the company. There are many tools to make the process of sending newsletters easier, but before jumping into sending anything to your customer base, consider the following tips to help you succeed with your email marketing.
Personalization. Try to learn as much as possible about the subscriber base who will be receiving your e-mails. The best way to do this is to have them fill out a brief online form when they subscribe to give their name and other information. This will allow you to personalize the messages in the future. E-mail personalization increases the acceptance and effectiveness of a newsletter.
Address management. Not every address list is flawless. E-mail addresses are always changing or becoming deactivated, which requires constant maintenance and management of the subscriber list. Additionally, depending on the size of your distribution list, you are bound to have a few people who wish to unsubscribe from the newsletter, which you will have to remove from future mailings.
Consolidation. If you have different customer bases that different messages apply to, it might make sense to keep them on separate lists. However, maintaining multiple lists can be more hassle than it is worth. Instead, revise them into a single distribution list so that you are able to easily sort according to the criteria you need. This way you have a total list to manage, and can account for those subscribers that could be members of multiple topics.
Frequency. Try to send the newsletter regularly. The more frequent the newsletter distribution, the higher the open rate of the e-mails. With that said, it is important to space them out with appropriate timeframes as well. Ideally, you should create an editorial plan for the year in which you identify interesting topics, so you can remain on a schedule.
Mobile e-mail. More and more users can receive and read emails on mobile devices. Therefore, make sure your own newsletter is suitable for such viewing. By ignoring the section of your audience who will be unable to read your newsletter on a mobile phone or tablet, you are missing out on a big demographic that will only continue to grow.
These tips are just some of the ways that you can increase your e-mail marketing success. Check back later today for more.
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