Tag Archives: eCommerce

How to prepare for a successful Christmas season

Written by Stephanie Meier, Marketing Communications Manager at ePages

Year end is one of the strongest sales periods of the year. Therefore, it is essential for online merchants to be prepared well and, above all, be prepared early for this busy time. In this article, you will find some tips to help you prepare for a successful Christmas season.

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Category: eBusiness | Tips
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Help! I have an online store but no orders, what now?

Setting up your own online shop just the way you want takes plenty of time and hard work. You’ve chosen the best products with great prices and seen to every last detail. And yet, although your online shop is finally up and running, it’s just not going anywhere. Don’t give up yet. There’s only one solution: to start looking for clues as to why.

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Category: eBusiness | Products | Tips
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What type of online store is best for me?

eCommerce – no problem, or is it? The decision to open an online store is usually made quickly. This is especially true for those who already have a physical store and are just looking to make some additional online sales. Everyone else is making money online so why not me, goes the thinking. In principle, this is correct, however there are a number of questions which should be asked beforehand to make sure you choose what’s best for your business.

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Category: eBusiness | Tips
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Easy to integrate into your own website: MyStore even more intuitive

You already have a website and have been wondering for some time, should you sell your products online too?  If so, now is the right time to put this idea into action. Recently, we’ve been working to improve MyStore within MyWebsite with an optimized design and much more intuitive user interface.

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Category: eBusiness | MyWebsite & Apps | Products
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Slow-loading websites belong in the past: The new 1&1 Smart Hosting

Cube 1&1 Smart Hosting

Today’s browsing behavior is driven by very short attention spans. Successful online businesses need websites which allow customers and visitors to quickly find the content they are looking for. Ignoring this requirement causes a high bounce rate on your website and, when managing an e-shop, this translates to the loss of precious purchasing power. To address this, 1&1 now features a new hybrid technology, called 1&1 Smart Hosting, that loads websites faster than ever before.

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Category: Products | Server & Hosting
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Defining Your Shipping Strategy: Things to Consider

Shipping options and speed of delivery are two crucial aspects for conversion in your online store. There is nothing that customers like more than free delivery. However, that may not be the most economical choice for your business. It’s important to clearly inform your customers about your shipping terms by displaying this information in prominent places. Read on to learn more about delivery, logistics and order processing. 

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Category: Tips
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Local Listings: What You Need to Know (video)

When searching for a local business, where do you look? Be it a hairdresser, plumber, restaurant, or something else, most people go straight to the Internet to find out what’s nearby. The conveniences of the internet to research businesses and find reviews have been physical phonebooks less significant. Local business owners understand the necessity of being found online, but are often confused as to how to achieve this level of visibility. One of the best ways to reach local customers online is to be included in all of the major listing directories (Google, Bing!, Yelp, etc). In this video, 1&1’s Head of eCommerce, Jörg Strotmann, shares the most important things you need to know about local listings (key takeaways below).

Key Takeaways:

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Category: Tips
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How To Make Checkout Easy and Increase Conversions

Shopping cart abandonment is an issue for all online retailers and the checkout process could be to blame. Why would potential customers leave after spending so much time filling their cart? Perhaps, your checkout is too complex and requires too many steps. Perhaps, there are too many or too few payment options. A simple checkout process with options displayed on your homepage and product pages is easy to do and very powerful, especially for first time customers. In this post, we discuss ways to provide the ideal purchasing environment on your online store.  

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Category: Tips
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Selling Through Online Marketplaces and Price Comparison Portals

Ecommerce

Online marketplaces are like traditional shopping malls: they offer different products and services to customers within the same “establishment” or platform. These online platforms sell all kinds of products, typically sorted by categories within the same website. Consumers can easily find what they are looking for and, at the same time, compare different offers and varieties. For you as a merchant, it is worthwhile to invest in these channels to display your products and generate additional sales.

Established marketplaces, such as Amazon and eBay, and product portals, like Google Shopping, have the potential to attract many new customers to your products or services. So much so, that 90% of US and UK independent retailers sell their products in online marketplaces, according to a study from Channel Advisor. If you are not one of those merchants, keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is simple and can be done easily from the administration area of your 1&1 Online Store.

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Category: Products
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Emerging Trends in eCommerce (video)

Keeping up with the latest trends and applying them to your online strategy will help to ensure that your business is visible and profiting. In the video below, Mrdjan Uzelac, ePages Vice President of Business Development, discusses the top four emerging trends in eCommerce. These shifts in online shopping can be seen throughout all industries and span the global marketplace. Armed with this knowledge and the new technology provided by 1&1 and ePages, you’ll be ready to harness the power of the digital world.

Key Takeaways:

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Category: Tips
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