Tag Archives: eshop

New apps for your online store: how to optimize your customer loyalty

Continuously promoting new items and generating new customer leads for your online shop is time-consuming and cost-intensive. Therefore, it’s recommended that online merchants build long-term relationships with shop visitors and customers. A profound analysis of your visitor and buyer structure, as well as targeted e-mail marketing can bring you a lot closer to this goal. Here are two apps from our 1&1 Online Store that can help.

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Category: eBusiness | Tips
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9 Ways To Reduce Online Shopping Cart Abandonment

Online retailers put a lot of effort into building their eCommerce websites: listing products, converting sales, and building a brilliant online reputation for their businesses. However, in spite of all their efforts, several potential customers abandon their shopping carts. Abandoned baskets can be a significant source of lost revenue for companies. In fact, to investigate the prevalence of this issue, the Baymard Institute analyzed and combined the results of 31 separate cart abandonment studies. According to their statistics, nearly 69% of eCommerce shopping carts are abandoned. Here are a few influential yet simple changes you can make to reduce the cart abandonment rate on your online store. 

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Category: Tips
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What you need to know about Google’s new algorithm

Just a few years ago, relatively few users used mobile devices to search the internet. Today, 55% of consumers perceive a business as “behind the times” if they do not have a mobile website. Furthermore, local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015 And expectations are that these figures will continue to swing up over the next few years.

Nevertheless, the word about the mobile web has still not gotten around to all website operators and online merchants with many of them not having a mobile site optimized for small touch displays. In the worst case, they even rely on technologies like flash, which is not supported in any way by most mobile browsers meaning that those sites cannot even be viewed properly at all.

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Category: Tips
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3 More Ways to Best Present Your Store Online – Part 2

eCommerce

Last week I talked about the first three tips for how to best position your eCommerce website online. It all starts with the website itself with the right domain name, clear design, and social integration. But how can you make sure it gets the attention it deserves and always provides a positive user experience?

Below are three more tips to ensure that you are taking advantage of the most important features your Web host can offer you.

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Category: Tips
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3 Ways to Best Present Your Store Online

eCommerce

In 2013, consumers worldwide spent more than $1.2 trillion shopping online. Showing no signs of slowing, businesses are capitalizing on the opportunity to not only offer additional sales channels to their portfolio, but have a wider reach of consumers. Online opportunities allow for better brand positioning, international exposure and additional promotional options.

But once you have your online store up and running, the work is not yet over.

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Category: Tips
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What Payment Platform is Best for Your Online Shop?

Ecommerce

With so many payment platforms on the market to choose from, it can become a bit confusing for eCommerce newbies. However, this decision should not be taken lightly. Features including trust, usability and cost should all be properly evaluated to ensure you are not deterring sales away from the store.

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Category: Tips
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1&1 MyShop for MyWebsite: Everything an Online Store Needs

eCommerce-Anniversary

As consumers turn to the Web to accomplish nearly every task – from product research to purchasing – it is clear that businesses need to invest in creating a successful online presence. However, many get stumped when trying to determine how to integrate an online store into an exisiting website.

Whether you run a small or large business, you should consider several crucial elements for your website in order to maximize online sales. The new 1&1 MyShop for MyWebsite includes all the necessary elements of a successful online store.

Your Online Store Needs to Grow with Your Sales Experience
If you are new to the world of eCommerce and want to start with just a few products, you should make sure that your shop can handle the growth of your sales experience. As your business grows, your website should be able to adapt to the increase of inventory and demands. Having a flexible online store allows for development of your online business.

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Category: Products
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The 5 Elements of a Great Product Page

eCommerce

Your product pages are the lifeblood of your online store. Structuring and presenting your products correctly is fundamental when it comes to converting visitors into customers and ranking higher on search engines.  In this article, we list the individual elements of a product page and what you need to keep in mind.

1. Product names

The product name, along with  photos, are the first things that your customers will see when scanning your page and your products. It is also the key that may allow your customers to find your products. So before choosing a name for each of your products, think twice: what will your customers be typing on search engines or in your shop search when looking for your products? Product names are very powerful keywords for your shop, as they are the key element for your ranking on search engines and product portals.

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Category: Tips
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How to Take Great Product Photos for Your Website

The right imagery on an online store is very effective at converting online sales. While not everyone has the budget for professional photography, in this post we will go over some useful tips and tricks for shooting your own product photography.

Prep for macro photography

Most product photography involves shooting objects close up, and if your business specializes in smaller products such as jewellery, you’ll need a camera whose focus is smart enough to handle this. Check your manual to see what macro settings are supported – if it’s not supported using the camera’s autofocus, check for a manual setting.

If you’re in the market for a new camera, pay particular attention to how close the camera allows you to get to the object you’re photographing – 10cm is the minimum, but some cameras allow you to get as close as 2cm.

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Category: Tips
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5 Tips to Get Started in eCommerce

Starting your online business may sound a bit tricky, but the good news is that you’ve already reached an important milestone – turning your idea into reality and investing in an online shop. With the following 5 starter tips, getting your shop up and running will be a lot smoother.

Compelling home page

It is said that websites have about 3 seconds to grab the attention of a visitor. This means you need to make it easy for your customers to scan your home page and find what they are looking for. Avoid using long text or old-fashioned design templates. What your business needs is a convincing home page with a clear proposition of what your business is offering. For example, create a content slider to show off your best products and a quick view of your business’ philosophy. If you have something that makes you stand out from your competitors, like home-made products for example, show it clearly. It will make your customers see an additional value in buying from your shop.

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Category: Tips
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