Tag Archives: expert

Expert Interview: When Online Marketing Goes Viral

The biggest goal for most published content on social media is to go viral in order to reach and address a huge crowd. Through this, a social media page gains fans, attention and influence. In this interview, social media expert Felix Beilharz shares tips for making content go viral on the internet.

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Category: Net World | Tips
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Cloud transformation in hosting

As you are no doubt aware, 1&1 has been active in the hosting market for over 25 years, with innovation at the forefront of our priorities. One of the questions I’m often asked by industry outsiders is how to be innovative within the hosting market. Outsiders usually believe that everything needed is already available and that as performance and speed levels are already very high, there’s nothing left to optimize.

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Category: Server & Hosting
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From one-size-fits-all to customized solutions – new technologies enable more flexibility

1&1 Managed Cloud Hosting

Several years ago, on my first trip to America, I was at Subway and was overwhelmed by all the questions I had to answer just to order a sandwich. Every possible combination of different types of bread, cheese, meat, vegetables and dressing were available – whatever I wanted! Similarly, when choosing a car nowadays, buyers are confronted with a myriad of configuration options so that today there are probably few cars that are completely identical. Indeed, much has changed since Henry Ford’s famous saying that customers could have the Model T in any color, as long as it’s black.

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Category: 1&1 Cloud Server
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Get to know our experts – Thomas Keller

Get to know Thomas, our expert on #domains, #DNS, #SSL and #Digitalidentity

Our goal is to satisfy customers by offering a range of customized products which meet their respective needs. Our product teams are therefore constantly working on developing and improving our portfolio. We’d like to introduce these experts personally on the 1&1 blog. Here, you’ll find insights into the IT industry and useful tips and tricks for our hosting products.

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Category: eBusiness | Products
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What is Google Local Search and why is it important for small businesses?

Companies that aren’t visible on search engines such as Google are missing out on a huge opportunity to win new customers and increase sales. That’s why it’s essential to optimize your website’s content for search engines, even for small businesses and the self-employed.

What many internet users are unaware of is that Google displays results based on the user’s location. That means that, for example, someone who searches for a painter in Chicago will see different results than the same search by someone in Atlanta. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses and therefore the chance of someone in New York looking for a painter in San Francisco is very small.

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Category: eBusiness | Tips
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No more additional features please!

Managed Cloud Hosting

Have you already noticed that every time a new product is introduced to the market, the sheer number of new features is overwhelming? “Bigger and better” seems to be the apparent criteria by which new products are measured. But do we really need an oven you can control via an app, a fridge with a built-in webcam or a car that you can start you’re your smartphone? And with regard to products we use daily such as Microsoft Word, how many features do we even really use? Personally speaking, maybe 10%?

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Category: Server & Hosting
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The right e-mail address for professional communication

Imagine that you’re founding a startup with two friends and are currently seeking investors and business partners. Part of doing so successfully is presenting your business in a professional manner. There are a range of things that lead to a strong first impression, even things as small as an e-mail address. In this article, I’ll explain why it’s important for your businesses to have its own domain for e-mail communication, how to organize your mail accounts and whether a catch-all address is a good idea.

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Category: Products
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Get to know our experts – Ive Van Riet

As Head of Commercial Management for 1&1 Web Hosting, Ive Van Riet is responsible for the international management of all web hosting products.  Ive and his team are in charge of the commercial aspects of the entire 1&1 hosting portfolio. In addition, he is responsible for the development of commercial strategy including product positioning, marketing and pricing strategy.

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Category: Products | Server & Hosting
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Get to know our experts – Silvio Schimke

Whether it’s optimizing your company’s website for search engines, creating professional newsletters, or listing important company details in online directories: Our product experts are constantly working to provide the solutions businesses need to succeed online. Silvio Schimke and his team are the 1&1 experts behind our online marketing products.

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Category: Tips
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