Companies that aren’t visible on search engines such as Google are missing out on a huge opportunity to win new customers and increase sales. That’s why it’s essential to optimize your website’s content for search engines, even for small businesses and the self-employed.
What many internet users are unaware of is that Google displays results based on the user’s location. That means that, for example, someone who searches for a painter in Chicago will see different results than the same search by someone in Atlanta. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses and therefore the chance of someone in New York looking for a painter in San Francisco is very small.