Tag Archives: facebook

How to Improve Your Customer Service in Real-Time

Between apps, social media profiles and websites, consumers today have high expectations for customer service. You’ll often hear of customers choosing a business over another because they have an easy to navigate web presence, they are easily found online, or simply because the website is aesthetically pleasing. But another aspect they’ll consider? Real-time customer service, whether it’s through easy online scheduling or a live chat with a representative.

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Category: eBusiness | MyWebsite & Apps
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Business website or social media profile? Combine both channels in 3 steps

Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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Customer reviews – Which review sites are suitable for my company?

Many small businesses wonder whether they should allow online reviews from customers or not. If the answer is yes, the next question arises: How can this idea be realized? In this article, we explain which channels are best suited for reviews.

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Category: Net Culture | Tips
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Expert Interview: Facebook for Businesses

Social networks like Facebook are everywhere in our everyday life, and both businesses and brands know how to incorporate this in their marketing strategies. Especially for business, Facebook is a great platform for small and medium-sized companies to present themselves and their offerings. Expert Felix Beilharz explains what to consider when maintaining a Facebook business page.

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Category: eBusiness | Tips
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Which social network suits your company?

Social Media for Businesses

Nearly everyone has an account on a social media platform. Most famous is Facebook with roughly 191.3 million regular users. Many brands and companies take advantage of Facebook’s large user base and include social media activity in their marketing and advertisement plans. When used correctly, Facebook and other forms of social media can be a useful advertising measure, even for small and medium-sized businesses.

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Category: Net World | Tips
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Expert Interview: Social Network Features

Social networks show how your company handles customer service and can have a positive effect on your reputation.  We interviewed expert Felix Beilharz about the many social media tools and tricks that companies to learn and use.

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Category: Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

Facebook and Twitter are excellent for keeping in touch with friends or finding out about a wide range of topics. But have you ever thought about using social media for your business? “Social media marketing” are the magic words. Online marketing and social media expert Felix Beilharz explains what exactly is behind it.

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Category: Tips
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Do’s and don’ts for successful social media marketing – part 2: timing and community

In part 1 of this blog series, we talked about what to post on social networks and how to address your followers. Part 2 is about how to time posts perfectly and interact with your fans and followers in a professional way.

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Category: Tips
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The Basics of a Successful Facebook Contest

Advertising with Facebook

Everyone likes to win and everyone likes free stuff, so it’s no surprise that social media contests are popular. Facebook contests are perhaps the most useful for brands – they can attract attention, boost likes and engagement on your Page, increase sales and product visibility, and more. These competitions, however, are more than just fun and games. It’s important to review the rules and regulations of Facebook, as well as any legal guidelines, when hosting a contest on the platform. This post outlines the basic information you need to consider when running a contest on Facebook.

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Category: Net Culture
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8 Ways to Increase the Reach of Your Facebook Posts

Advertising with Facebook

With its focus on showing “top stories” rather than simply displaying posts in chronological order, Facebook is forever tweaking its news algorithm to determine which posts should rank highest. Trending topics now find themselves boosted, as do those that receive a lot of engagement in the form of likes, shares and comments (and once someone has a read a post, it’ll continue to show up in their feed as new engagement occurs). Therefore, knowing what to post to your Facebook Page – never mind when and how often – can be a tricky task. In this blog post, I’ve rounded up some useful tips to help you boost your brand’s visibility and engagement on Facebook.

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Category: Net Culture
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